Video Marketing

From the living room to the car and even your pocket – digital screens are everywhere.   With 64% of people more likely to buy online after watching video, producing high-quality content has never been more important. The top way to engage audiences, promote products or services and to increase brand awareness, video is key to a brand's marketing strategy.   Contrary to popular belief, video does not have to come at a high cost. Whether you're a travel start-up or a growing travel brand, you can produce quality video marketing that'll make a difference on budget.   It starts with research   While your competitors are uploading the same style of videos, make your travel brand stand out with careful planning and execution.   Understanding your audience and meeting their needs is the way to create engaging content. Although competitor research is key, 87% of customers think brands need to put more effort into providing a consistent experience. This means staying true to...

If the human brain processes images 60,000 times faster than it processes text, it is logical that including images and videos in your content strategy will have serious benefits. When a wall of text is too long, people may not stop and read it. Images may lack the depth of information needed to satisfy a searchers needs – so how best to capture and keep attention?

A changing market – a new study suggests that the number of people viewing video content is dramatically increasing, opening doorways for new media and advertising opportunities. As smart phones, portable tablets and public wi-fi networks become more and more commonplace, and large desktop computers and laptops are considered bulky and unappealing, video and media companies, online advertisers and SEO agencies have to be aware of the medium that their content is being translated. With screen sizes changing and rapid developments in entertainment technology, tracing the trends has never been so important. Ooyala captures 3.5 billion analytics events each day in order to follow these shifts. Having ingested and transcoded over 100 million minutes of video in 2014, Ooyala is now continuing the process in 2015. According to its recent study, the Q1 2015 Global Video Index, 42% of all online video views are watched on mobile devices. Of these mobile devices, smartphones outranked tablets...

With 64% of marketers using video as part of their content strategy, those that don’t are in the minority — and according to a recent study by Animoto, they could be losing a quarter of their customers. Of the study’s 1,051 participants, 1 in 4 admitted to losing interest in brands that don’t use video marketing, and nearly three quarters considered videos that describe services to be important. Keep mobile in mind Video makes maximal use of available screen space in a way that even the most mobile-friendly website cannot. There’s no scrolling involved, no distractions, and the experience is fully immersive. 55% of consumers watch at least one video on mobile each week, so make it easy for them: include captions on Facebook videos, and keep things short. Two thirds of consumers prefer videos under 60 seconds long. While longer videos — like interviews, reviews and event coverage — can still have a...

Video is very quickly becoming an imperative for the success of brands rather than an optional extra. A 2014 Cisco report predicts that of all global consumer internet traffic, 79% will be IP video traffic by 2018. Used in the right way, video is powerful content that can create brand awareness and engage new customers—it allows for informative and educational content, while also being entertaining and perhaps less intimidating than other marketing channels. Here are five reasons why you should start using video marketing and work towards making it a core component of your marketing strategy. Powerful engagement Video has the potential to be more powerful than copy. Huge amounts of information are conveyed in a short space of time, engaging those who may not have the time or patience to read your web copy. 44% of email marketers in the US reported a significant increase in their engagement with clients if their...

They say a picture speaks 1000 words, so what can a video say and what is its influence on potential customers? Dr. James McQuivey of Forrester Research claims that a video is worth 1.8 million words. With the proliferation of online video, travellers are increasingly watching videos relating to the destinations they are thinking of visiting, rather than reading up on them or looking at pictures. Video should be an essential part of your travel content marketing strategy. A recent study by Forbes found that one of the key reasons is that people react to emotions and this is contagious. This increases the likelihood that the person watching the video will share the information or the video itself. We have all seen an idyllic photo of the stunning villa we are supposed to be staying in on our holiday. What happens when we arrive? The reality doesn’t quite match the photo we fell...

‘Virality’ is the key aspect of any video advertising campaign today. When your video ‘goes viral’, this means that your content has become exceedingly popular through online sharing in a very short period of time, whether it’s through video-hosting platforms like YouTube, or social media websites like Twitter or Facebook. The future of viral video has more surprises in store for us, no doubt, particularly because of high-efficiency video coding (HEVC) being just around the corner. This new coding will allow us to load ten-minute videos in just ten seconds; combined with new, crisper resolution in the coming year, it’s clear that we have a lot more to look forward to. In the meantime, let’s take a look at some of the cream of the viral video crop for 2013 so far. Evian: ‘Baby & Me’ Evian’s ‘Baby & Me’ advertisement, part of their Live Young campaign, generated 29 million hits in just five days,...

Coming up in a few paragraphs, news of a change to YouTube’s algorithm which will rank videos by time watched rather than the number of views. But first, put yourself in the scruffy tennis shoes of the cable TV producer. You have sixty minutes of air to fill, a handful of fleetingly dramatic home video footage and a host of fickle viewers with their fingers hovering over the remote control. It’s time to tease. Few words will better ensure viewers don’t go changing than, “After the break… crazed monkeys terrorise a neighbourhood.” Throw in some promising footage of a baboon loitering with intent and the cameraman’s frightened cry of “GET IN THE HOUSE!!” and you might just keep them on the hook ‘til the end of “When Animals Fight Back”, at which point it doesn’t matter that the footage doesn’t get any better than what you’ve already shown. The tease has been frustrating fans of...