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E-commerce has become a necessary tool in the fight for market share and profitability, but not enough companies understand how this burgeoning shopping trend can boost physical sales. That’s all about to change, however – and here are 20 key E-commerce statistics you need to know. 1.18% of all purchases made in the UK in 2019 are expected to be via E-commerce. Put into understandable terms, that means that almost a quarter of all sales will be made online, instead of in a physical store. It begs the question, will shops become obsolete? 2. The percentage of purchases made online is expected to rise to 95% by 2040. Experts are predicting that in just 21 years, shopping in any way other than online will be all but a thing of the past. It’s true that we are a convenience-driven society, but that’s a huge shift in purchasing behaviour. 3. 67% of online shoppers acquaint themselves with...

There’s no point having amazing content if no-one sees it – that’s where SEO (Search Engine Optimisation) can help. SEO is a way of getting your content ranked at the top of the page so more people are likely to visit. Search engines look for indicators that your content is high quality and relevant to the subject. So, you just pack your content with certain keywords to send your site soaring to the top? No! It's not as simple as that. Search-engine algorithms are highly sophisticated now, and are very smart at detecting keyword-packed copy. Too many keywords and your site will be categorised as spam, and treated accordingly. Using a copywriting agency should form part of your content strategy. Such agencies create killer content that search engines love, while still being relevant and valuable to human audiences. Here are some of the top SEO-friendly tips that will help you get the...

Clothing website ASOS uploads 5,000 new products every day. Fashion retailer Next has enjoyed better-than-expected sales at high-street stores this summer. And bastion of cheap super-fast fashion, Primark, reported a rise in half-year profits of 25%. But despite this, and our seemingly never-ending love of quick fashion fixes, could the fast fashion industry be about to hit troubled times? We take a closer look to find out if fast fashion is losing its allure. When did fast fashion begin? Although first launched in England in 1973, it wasn’t until the mid-2000s that fast-fashion stalwart Primark took over the UK high street, leaving other stores quaking in their kitten heels. As a nation we shopped and didn’t stop. Never before had we seen clothes so cheap, and suddenly we could afford to switch up our wardrobe just like that – with a new outfit for every night out. But with the rise of awareness about sustainability,...

Question: how do you decide whether to read a piece of content? The answer, almost without exception, is the headline. The headline tells us what the text is about and tempts us to read on. You can craft the most compelling piece of content in the world, but without an attention-grabbing headline it's nigh-on pointless. As a copywriting agency, we understand the importance of getting the headline right – but just like the rest of your content, it takes skill, talent and thought. Although every piece of writing should be approached individually, there are some universal rules which help to create a memorable headline. Here are a few ideas, along with some examples, to get you started. Understand your Subject This may sound obvious but before you write your headline, you need to establish the main point of your piece. Your writing may cover various topics but there should be a central theme which...

Travel is the second-fastest growing industry in the world and has outpaced global GDP growth for the eighth year in a row. It doesn’t stop evolving, and brands are always on the lookout for new ways to market and target their audience. Unfortunately, adopting new technology or publishing high-quality travel copywriting isn’t what most brands are opting for – instead, they’re turning to influencers. Influencers are people who have considerable reach through their social-media accounts, and have access to a potential customer base that travel brands find very appealing. They bridge the gap between brands and target markets, offer quick ways to engage with large numbers of people, and can help improve social-media visibility. They can also help diversify your content strategy, especially if you’re lacking the reach, followers or ability to use social media. But (and that’s a big but), there are influencers who are slowly killing the travel industry. Just here for the 'gram Influencers...

When writing an article, blog, or piece of content, do you struggle to find the right opening sentence? If you find it difficult to get started, it’s useful to know there are a few proven techniques you can rely on. Every writer knows that the first paragraph or two needs to be compelling enough to grab attention and make the audience want to keep reading. In our copywriting agency, we have a team of outstanding copywriters who know how to deliver exactly what the reader wants to see. If you use one of the techniques described below, you’ll be well on the way to creating the same unmissable content. Here’s a look at some tried-and-tested ways to structure your intro, including examples of how they work. Get Attention With a Question One of the biggest challenges every writer faces is how to make content relatable to the reader. To arouse interest and keep reading, the...

It’s important for companies in the financial services sector to get their blog content more than any other industry. Their business is other people’s money, and with this sensitive subject comes topics such as savings, debt, the future, family, quality of life and even finances and death. Financial services touch every aspect of a consumer’s life, which is why blog content in this industry has to be trustworthy, useful, compliant and, most importantly, human. Follow our top tips for writing great blog content for financial services brands. 1. Make it easy to read Your financial services blog copy needs to be as clearly written as possible. Think about why your audience is there and the purpose of the blog post. You don’t want to leave readers befuddled, overwhelmed or confused by reams of professional language or terminology. You need to use well-crafted and engaging copy that speaks their language and can make...

Whatever your business objectives, well-crafted SEO copywriting can help you succeed and deliver tangible, meaningful results. It can help you raise brand awareness, delight and engage prospects and customers alike, increase your brand footprint, gain competitive advantage, and drive leads, bookings and sales. Knowing where to start when it comes to copywriting can feel daunting. Whether you’re planning on generating copy in-house or using a professional copywriting agency, keep these seven essential copywriting tips in mind and you’ll be one step closer to using copy to meet your business goals and objectives.   1. Stick to your brand guidelines Your copy has to reflect your brand essence and personality – the things that make your business unique, such as how you talk, your tone and style, and how you use language to communicate your values and purpose. Copywriting should form just one part of your brand guidelines and subsequent style guide, but it’s an...

You’ve probably heard that including internal links in your copy and web pages is the sensible thing to do. But understanding why that’s the case and how it affects search engine optimisation (SEO) will take your internal linking strategy to the next level. We’re going to run through the six key SEO benefits that internal linking brings. What is an internal link? In case you’re not familiar with internal links, they’re a hyperlink that connects one page on your site to another – like this link to our copywriting services page. A great example of internal linking is Wikipedia, as every article has dozens of internal links to other Wikipedia pages. Normally, internal links are the blue, clickable words in the content, but this can differ depending on the site’s theme/design. Regardless of the colour of the internal link, the principle remains the same. Let’s jump straight into the six key ways internal linking helps...

In the rush to produce great content, it’s easy to get ahead of yourself and skip the basics. A content audit is a foolproof way of ensuring that your content is relevant and targeted at the right people, and also optimised from an SEO copywriting point view. Carrying out a content audit involves going through your site and examining all of the key aspects. The more thorough you can make your content audit, the better – there are no short cuts! Here’s our step-by-step guide to carrying out a content audit – doing them regularly should be an integral part of your content strategy. 1. Make a list The first thing to do is to put together a list of URLs/pages of your website. This will give you an at-a-glance view of your site and the total number of pages to check. It makes sense to categorise them by section, rather than having a jumbled...