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Online product descriptions are one of the most important features of your e-commerce arsenal. They have the power to hook in prospective customers and answer any questions they might have, differentiate you from other companies selling the same or similar items, and they can bolster your SEO performance. Think of them as your digital salesperson, whose charm, knowledge and helpfulness might give potential customers the final push they need into purchasing. Using generic, bland descriptions just doesn't cut it in today's competitive e-commerce marketplace, so follow our top tips on how to write the perfect product descriptions and see increased sales success. Turn to the professionals for help If you're short on time or resource, lack the experience in-house, or maybe just don't know where to start with your product-description writing, a copywriting agency can help. Writing persuasive descriptions designed to sell the product benefits and drive people to purchase will be second nature...

Communicating your brand, proposition and key messages to your audience has never been so important. People are inundated with marketing messages on a daily basis and choice between brands is more competitive than ever, so making your content stand out with fantastic copywriting is key to winning brand preference – and, ultimately, new and repeat business. You also have to make sure that your copywriting combines creative, engaging writing with SEO best practice. This ensures that when your potential customers search for your products, services and brand online, your web pages will rise above the ranks to beat the competition and generate valuable web traffic that could convert to leads and sales. Follow our five killer SEO copywriting tricks to make sure that your content is searchable, visible and engaging enough to drive business growth.   Collaborate with professionals Working with a copywriting agency  is a surefire way to create first-class content with an SEO...

Writing a blog might seem pretty simple and in theory, it is, unless you want it to become one of the most read examples on the internet. That takes certain skills and excellent copywriting ability, so which are the most popular as of 2019 and how do they keep their readers’ attention? Business Insider Despite the name, it’s not only business that's written about on this all-encompassing blog. Covering tech, finance, politics and general-interest stories, Business Insider aims to offer a no-nonsense overview of what's happening in the world and the formatting further amplifies its unfluffy approach to current affairs. 2017 was a record year for views for owner Henry Blodget and his team and the success of the blog is intrinsically connected to a comprehensive complementary social media presence. Using Facebook and Instagram to showcase interesting new articles, followers click through to the blog in their droves and fellow bloggers regularly link to the site...

Good content is a powerful weapon that has the ability to make extensive audiences engage with you and your business, while keeping you at the forefront of potential customers’ minds. Bad content, on the other hand, will make you a permanent fixture in the minds of discerning readers for all the wrong reasons. Read on to find out which cardinal sins of editorial creation make for the worst content, and, most importantly, what you can do to avoid them harming a carefully crafted outreach strategy. Bad readability A shockingly prevalent issue, poor readability can make the most fascinating article slip by totally unnoticed. You'll see extraneous pauses and sentences that go on forever, leaving you out of breath when you’re only reading in your head. This isn’t a spelling and grammar issue, either, just a simple case of a writer not expressing themselves in a fluid and natural way. The solution: use a readability checker. There...

One man’s trash is another’s treasure, which is why there have been some seriously odd insurance policies taken out in the past. Talking about the weird and wonderful types of insurance helps to put the more everyday policies into perspective. Plus, they’re a little bit of fun – how many of these have you heard before? 1. Hair today, gone tomorrow From particularly fine moustaches to unofficial trademark chest hair, people have been insuring their follicles for plenty of money for decades. Perhaps the most insane policy was that of Tom Jones, who covered his chest hair for a whopping $7,000,000. It didn’t help his singing, but it played enough of a role in his persona to warrant a premium. 2. Getting to the bottom of it Certain celebrities are known for their fantastic bodies and Jennifer Lopez was the original ‘curvy-bottomed’ superstar. Protecting her main asset, she took out an insurance policy for $27,000,000 to ensure that...

E-commerce has become a necessary tool in the fight for market share and profitability, but not enough companies understand how this burgeoning shopping trend can boost physical sales. That’s all about to change, however – and here are 20 key E-commerce statistics you need to know. 1.18% of all purchases made in the UK in 2019 are expected to be via E-commerce. Put into understandable terms, that means that almost a quarter of all sales will be made online, instead of in a physical store. It begs the question, will shops become obsolete? 2. The percentage of purchases made online is expected to rise to 95% by 2040. Experts are predicting that in just 21 years, shopping in any way other than online will be all but a thing of the past. It’s true that we are a convenience-driven society, but that’s a huge shift in purchasing behaviour. 3. 67% of online shoppers acquaint themselves with...

There’s no point having amazing content if no-one sees it – that’s where SEO (Search Engine Optimisation) can help. SEO is a way of getting your content ranked at the top of the page so more people are likely to visit. Search engines look for indicators that your content is high quality and relevant to the subject. So, you just pack your content with certain keywords to send your site soaring to the top? No! It's not as simple as that. Search-engine algorithms are highly sophisticated now, and are very smart at detecting keyword-packed copy. Too many keywords and your site will be categorised as spam, and treated accordingly. Using a copywriting agency should form part of your content strategy. Such agencies create killer content that search engines love, while still being relevant and valuable to human audiences. Here are some of the top SEO-friendly tips that will help you get the...

Clothing website ASOS uploads 5,000 new products every day. Fashion retailer Next has enjoyed better-than-expected sales at high-street stores this summer. And bastion of cheap super-fast fashion, Primark, reported a rise in half-year profits of 25%. But despite this, and our seemingly never-ending love of quick fashion fixes, could the fast fashion industry be about to hit troubled times? We take a closer look to find out if fast fashion is losing its allure. When did fast fashion begin? Although first launched in England in 1973, it wasn’t until the mid-2000s that fast-fashion stalwart Primark took over the UK high street, leaving other stores quaking in their kitten heels. As a nation we shopped and didn’t stop. Never before had we seen clothes so cheap, and suddenly we could afford to switch up our wardrobe just like that – with a new outfit for every night out. But with the rise of awareness about sustainability,...

Question: how do you decide whether to read a piece of content? The answer, almost without exception, is the headline. The headline tells us what the text is about and tempts us to read on. You can craft the most compelling piece of content in the world, but without an attention-grabbing headline it's nigh-on pointless. As a copywriting agency, we understand the importance of getting the headline right – but just like the rest of your content, it takes skill, talent and thought. Although every piece of writing should be approached individually, there are some universal rules which help to create a memorable headline. Here are a few ideas, along with some examples, to get you started. Understand your Subject This may sound obvious but before you write your headline, you need to establish the main point of your piece. Your writing may cover various topics but there should be a central theme which...

Travel is the second-fastest growing industry in the world and has outpaced global GDP growth for the eighth year in a row. It doesn’t stop evolving, and brands are always on the lookout for new ways to market and target their audience. Unfortunately, adopting new technology or publishing high-quality travel content isn’t what most brands are opting for – instead, they’re turning to influencers. Influencers are people who have considerable reach through their social-media accounts, and have access to a potential customer base that travel brands find very appealing. They bridge the gap between brands and target markets, offer quick ways to engage with large numbers of people, and can help improve social-media visibility. They can also help diversify your content strategy, especially if you’re lacking the reach, followers or ability to use social media. But (and that’s a big but), there are influencers who are slowly killing the travel industry. Just here for the 'gram Influencers...