Tools & Resources

Keyword research forms the basis of any website, and in a hyper-competitive industry like travel, it’s even more important. You don’t want to fall into the trap of launching a website and not knowing the search terms you are targeting – it’ll be a long uphill battle if you do. In this post, we uncover the tips that will help you identify the best keyword opportunities.   What is keyword research? Keyword research is about understanding a user’s intent when they conduct a search and what they're looking for in a site. It’s the process of understanding the motivations behind your potential customers then applying that knowledge to your site for SEO benefits.   For example, you wouldn’t launch a product to market without doing your consumer research beforehand. Keyword research is consumer research within the search-engine context. The benefits of continuous, thorough keyword research have positive impacts throughout your business and can provide insights...

Orphaned pages are pages on your website that aren’t linked to by any of your other pages. If no internal links are pointing at a page, not only does it make it unlikely a site user will ever find it, it also means web crawlers like Googlebot may not find it either, and it prevents link equity from being passed along. Link equity helps to show search engines that a page is important, so if none is passed it could appear that your content isn’t important. If users can’t find the page, it won’t get read and won’t convert, so might as well not be there at all. When adding new pages to your site it’s important to make sure you’re also adding internal links to pages from other related content, to avoid creating orphans. If you need to identify and fix existing orphaned pages, or pages which have become orphaned as a...

Big brands like Coca-Cola, MTV and American Express are all winning the content marketing battle and it's fair to say that money talks when it comes to content. There are some that feel content marketing is a ticking time bomb that isn’t sustainable, while others view it as the obvious successor to TV advertising. Whatever you think, it’s clear that as digital channels evolve, content marketing is growing and maturing.

Digital marketing has grown to become a fundamental part of any business. While its landscape may seem difficult to navigate at first, there are plenty of tools available that promise to make things just that little bit easier. Still, deciding which are of genuine value to your business can become a task in itself. Join us as we run through 150 tools that aim to contribute to digital marketing success - from content planning and creation to optimisation and analysis.   Content creation tools   1. Beegit From $79 p/m Beegit is an online content production platform that allows teams to collaborate on projects with the use of tagging, version control and file status notifications.   2. Canva Free Canva users can quickly create attractive documents and designs, with an intuitive drag-and-drop system that bypasses the need for expertise in graphic design.   3. GIMP Free GIMP stands for GNU Image Manipulation Program. This free tool is an alternative to Adobe Photoshop and is fairly advanced for an online...

We're well into 2016 and we've already seen some big changes in how the digital marketing landscape is looking, particularly around local and paid search. Despite this, the core areas of digital marketing still hold true. Here are 101 tips that will help your business, whether you are operating on a small or larger scale, and help get you the results you need from your online marketing over the coming years.   SEO   1. Move to a secure server By using a Secure Sockets Layer, or SSL, found at URLs beginning with https:// (as opposed to merely https://), you are able to provide your customers with peace of mind regarding their sensitive information. SSL indicates that a two-key encryption service is being used,  safeguarding any commercial transactions made, and any personal data being transferred, for example when logging into an online portal. Google indicated early on that https and online security would become a factor...

Content Marketing can be a tricky thing. You have to create good quality pieces but at a high volume, making idea generation somewhat tricky. Hitting writer's block can be a real problem, but if you’re feeling like you are about to run out of ideas, there are some online tools that can help you. Here are just a few to get you started: Delicious Signing up to Delicious is easy. Just log in with your Twitter or Facebook account, (a traditional email signup is also available), and look for the Discover button on the left. This will bring up what’s creating buzz on the web and can be used to tailor content to the top trends of the day. The smart search functionality of the platform ensures you don’t waste any time getting the information you want. It can also make sure you keep your content fresh, avoiding over-saturated topics and duplicating articles....

Brands that develop great content often spend a lot of time crafting the content itself but then forget about making sure it’s seeded properly. Once they've created their masterpiece, they simply push it off into the vast oceans of the internet, like a Viking funeral boat, expecting it to rise to the heavens all by itself. Creating exceptionally high quality content takes a lot of thought, creativity and time. Unfortunately, none of this matters if your content never sees the light of day. Creating good content is just half the battle. Without a clear strategy that has been devised at the point you are working on your creative, you will struggle to gain good results – traffic, links, likes and shares. Before creating your content you should be questioning who you are targeting and how your creative will engage them. You should also be thinking about how you can reach the influencers you...

Producing a steady flow of high-quality content is sure to be beneficial for your blog. However, simply publishing a blog update won’t ensure you get the most out of your content marketing strategy. There are many on-page factors such as keyword optimisation, meta-descriptions, social share buttons etc to consider before you even think about off-page activity. All of the above require work via Wordpress so it’s important to understand where one can gain a helping hand, either with development or the inputting of content. It is difficult to choose just five as there are so many, but here is our selection of the top most useful WordPress plugins for your blog. 1.     All-in-One SEO Pack This is used by most bloggers as it is widely regarded as being the best SEO plugin Wordpress has to offer. If you do not have it installed on your blog, do it now (new versions of Wordpress come with this...

Content creation isn’t an easy task. With technology advancing in huge strides each day, it’s getting more and more challenging for companies to create innovative, unique content for others to consume. There has been shift of emphasis, in terms of quality of content over quantity. You could have all the content distribution in the world; it won’t matter one bit unless the content is good, though. There’s a difference between information and content – the latter has to be useful.   Luckily, there are a range of content creation tools at your disposal to help you create engaging content that works. These are some of our favourites. Meme Generator – Memes took the internet by storm a few years ago and remain to be a very effective tool and making an idea go viral, along with a comical spin to it Visual.ly – This handy tool lets you create impressive infographics and other...