Technology

Blockchain and travel – two words that invoke a lot of feelings on their own, but mostly confusion when combined. While blockchain may sound overly technical and complex (because, well, it is), we promise that its potential benefits to the travel industry are phenomenal.   When you think of travel companies, you may think that their content is the most important part of the package. While it's a huge part of the marketing mix, the logistical side is just as crucial, and this is where blockchain can make its mark.   Blockchain is a rather misunderstood protocol born of the crypto-currency age. It was originally designed for Bitcoin and Bitcoin transactions, but boasts extra security, boosted efficiency and reliability. It can create palpable, real-time results, such as faster and easier data access and cost reductions for businesses and customers. Therefore it's unsurprising that this nifty system is already making waves in a variety of sectors, from...

The beginning of spring has echoed themes of change and progress throughout the digital sphere. From search engine updates to GDPR preparations, here are some of April’s biggest headlines from SEO, content marketing and digital PR. Google rolls out updated search algorithm Mutters of a Google algorithm update have been heard throughout the search and marketing industry this month, and on April 16th we finally got the news we’d been waiting for. Announcing the news via Twitter, Google identified the change as a ‘broad core algorithm update’, the likes of which systematically take place at several points throughout the year. Even so, businesses across the globe have been eager to discover exactly what the update means for them. The general consensus from Google is that these updates are an integral part of their work. While some users are expected to experience slight drops or gains in visibility during this time, the search engine...

A changing market – a new study suggests that the number of people viewing video content is dramatically increasing, opening doorways for new media and advertising opportunities. As smart phones, portable tablets and public wi-fi networks become more and more commonplace, and large desktop computers and laptops are considered bulky and unappealing, video and media companies, online advertisers and SEO agencies have to be aware of the medium that their content is being translated. With screen sizes changing and rapid developments in entertainment technology, tracing the trends has never been so important. Ooyala captures 3.5 billion analytics events each day in order to follow these shifts. Having ingested and transcoded over 100 million minutes of video in 2014, Ooyala is now continuing the process in 2015. According to its recent study, the Q1 2015 Global Video Index, 42% of all online video views are watched on mobile devices. Of these mobile devices, smartphones outranked tablets...

Very little has captured the attention of the SEO community in recent years like Google’s Panda and Penguin updates. Beneath the cute monikers lie algorithm changes that have shaken up the industry, and put webmasters and SEOs that have failed to add value to the internet. The Panda class of updates, with its steady stream of minor updates following its original launch in February 2011, was introduced to down-rank websites which offered a poor user experience and made use of link farms and low quality content. The Penguin update, on the other hand, primarily targets websites which use black hat techniques such as link bombing, keyword stuffing and article spinning to name but a few. The Penguin update has only affected 3% of all search results but its effects are difficult to recover from, and while Panda’s numerous later iterations have hardly been felt, Google have warned of a “jarring and jolting” new...

Smartphones have changed the way people use the internet and, with the uptake of smartphones now making waves in developing markets, the mobile browsing revolution shows little sign of abating. A recent Google survey demonstrated that 9 out of 10 mobile searches result in an action (e.g. purchasing products or visiting businesses), so making sure your website is well optimised for mobile search can be critical to your fortunes online. Mobile searches account for almost 25% of all searches on the internet, and marketing companies have been doubling their mobile budgets year on year. For the most part, optimisation is the same as it is for regular sites – content, keywords and links – but there are some nuances you should bear in mind when looking to tap this important market. Mobile keywords Because mobile phone searches are done primarily on small keyboards, the search terms tend to be 25% shorter than those carried...