Interactive magazines

We’re passionate about interactive magazines and believe that they have the potential to be the next big thing in content marketing. We’ve already discussed their benefits in comparison to page-turning PDF’s, with interactive magazines offering brands the chance to make use of full screen images, pop up copy and a great range of digital elements including video and clickable links. Interactive magazines are a great way to connect content with commerce, too. With that in mind, we’ve scoured the web to find 11 examples of interactive magazines that combine stunning visuals with a truly rewarding user experience.   1. Time Out Eating and Drinking, Edinburgh     Time Out have brilliantly harnessed the power of interactive magazines over the years. Their Eating and Drinking in Edinburgh issue is perhaps one of the most visually striking, with a table of contents that links users to pages on everything from the best breakfasts to a list of post-work bars...

For decades magazines have played a crucial role in the fashion industry, with the launch of popular publications like Vogue and Harper’s Bazaar dating as far back as the 19th century. For brands and fashion houses, the ability to appear in front of fashion-conscious audiences is a vital marketing opportunity; it gives them a chance to show their products in aspirational settings that customers will want to imitate. With 30% of shoppers now choosing to research clothing online prior to making a purchase, the role of digital media within the fashion industry is of increasing significance. In an increasingly digital era, the allure of fashion magazines shows no sign of abating. We’ve seen some inspirational examples of fashion content marketing in recent years, with more and more brands opting to create bespoke content that meets the specific needs of their audience. Online retailers ASOS and Net-A-Porter have even launched their own print magazines (although both are available...

Are you frustrated by the lack of interactivity and web functionality you’re getting from PageSuite or FlipBook? Well you’re not the only one, but there is a solution. We’ve already talked about how interactive magazines are better than blog posts (ironic, we know) but we also think they’re far superior than page-turning PDFs and here’s why. For anyone who hasn’t experienced them, page-turning PDFs are print-replica PDFs that are uploaded into software to have page-turning animations. They’ve been around for donkey’s years – a decade in fact – however, unlike pretty much every other form of software on the market, they haven’t evolved a great deal. If you want to keep your customers engaged for longer, tailor content specifically for them, drive web traffic and monitor results, then interactive magazines might just be exactly what you’re looking for. Interact and engage There’s no denying that page-turning PDFs aren’t put together with web users in...

Don’t let the headline of this post fool you. As a content marketing agency, we love blogs and we think most companies should have one. They’re a great way for brands to share interesting content and drive traffic to their website. But there’s a major game-changer in town for 2016. A platform so engaging that it’ll blow your blog out of the water. Join us as we take a look at what an interactive magazine can add to your marketing mix. Creative freedom One of the major benefits of an interactive magazine is that it allows you to create beautiful, mobile responsive designs. Not only will it catch the eye, but it will draw the reader in, so they consume more of your content. Got stunning professional photography? Let it shine by displaying it full screen, without the design constraints of your website’s CMS. But you don’t have to send your readers off to another site....