Infographics can be described as a power tool for delivering high-impact graphics. And despite a drop in popularity, infographics continues to be a successful strategy as they beat other forms of visual content and help to improves SEO.
Not only are infographics a fantastic way to narrate a story, but they are also colourful and provide a means of delivering a great deal of information quickly, making them extremely shareable.
Therefore, if your current content strategy involves the creation of original infographics, you’re on course for success. But you can’t get more links by just publishing infographics.
You need to do more to maximise your infographic design, such as optimising your visual content to improve your link-building strategy. Infographics and building backlinks can always work in tandem.
So, how can you leverage infographics for high-quality link building? That’s what this guide is about to teach you.
Infographics and Link Building
There are various link-building strategies in use today, whether it’s an outreach team with the key task of searching for prospects for link building, trying to discover broken links that your articles can replace, or writing guest blogs on other sites with links back to your site.
If you want to improve website traffic, increase domain authority, and boost SEO on your site, creating and promoting infographics is the strategy to implement. When you design an infographic about a trending topic, which includes informative stats and data visualisations, people with an interest in that topic will share your infographic with others.
Ways to Build Links through Infographics
Put a content promotion plan in place that includes sharing your infographic on social media. Identify the platforms with the best audience for your particular infographic and concentrate on them.
Part of your content promotion plan should involve teasing the audience with bits and pieces of your article and infographic across your chosen social-media platforms for the next couple of days or weeks.
Make sure you’re not giving away the whole infographic at once. Share smaller snippets of your content each time so they are best suited for social media. Post a few tweets every day, and share snippets once every few days on LinkedIn or Facebook.
Also, find applicable subreddits and share your content on them. This ensures that you can widen your reach to include more targeted community members.
With your promotion in place, create an ad on your leading platforms. It doesn’t matter if you’re using Twitter ads, Facebook ads, LinkedIn ads, or Instagram Story ads, you need to ensure that your chosen platform is the right one for your content.
Publish a new post along with your infographic. Include some copy that explains your processes as well as your findings from the infographic. Ensure that you add an embed code so that others can share your infographic easily.
It’s important not to share your infographic by itself because firstly, Google likes seeing text within a blog post or web page, and secondly, even though Google claims word count is not important, it’s obvious that longer content always ranks higher. So, although higher word count does not automatically translate to quality content, there appears to be a relationship between the two.
Finally, end your post with a CTA (call-to-action), requesting that your reader shares the infographic on their site. Even though this might not guarantee anything, it will at the very least help increase your shares better than when you don’t end with a CTA.
Once published, other bloggers and creators now have a piece they can link back to.
4. Blogger and Influencer Outreach
You have to be strategic in reaching out to bloggers and influencers in your industry. Ensure you reach out to those with connections to your topic who share infographics.
Email them about the infographic content you’ve created which you think their audience would really love, and ask them if they would like to take a look.
If they respond to your email, you can then ask for a share on their website or social media.
5. Infographic Directories
There are loads of infographic directories out there that are willing to publish your infographic once you submit it to them. While some of them will ask for a unique description to accompany your infographic, many will accept it all on its own.
Infographic directories are great for providing a link back to your content and help your infographic to be seen by a larger audience.
6. Press Releases
A press release is a great means of generating hype and buzz around your infographic. Press releases can be submitted to numerous PR sites like PR Leap, PRWeb, and PR Newswire.
Since journalists pick up press releases, this could be your chance to be featured in a key online publication.
If you have the contact details of people who you’ve worked with at one time who might be interested in your infographic, now is the time to get in touch with them. This strategy is more personalised than the usual influencer outreach, as you would most likely have direct emails and other connections to the contacts.
Contact them to inform them about your infographic and see if they would like to take a look and possibly share it with their audience.
Also, you should reach out to people you cited within your content. If you let people know when you’ve used their quotes or information as a source, they’ll be more inclined to share your infographic as they’ll possibly be more eager to show their followers.
The internet is littered with infographics, so you need to discover ways to gain the necessary exposure and ensure yours stands out from the crowd. The easiest way to do this is to consider outsourcing your infographic project to an infographic agency. This will increase your chances of building more backlinks, increasing web traffic, and ultimately boost your SEO.
Would you prefer reading a page full of words or one with eye-catching colourful pictures or charts? Most people will prefer a good-looking page with pictures – or, more precisely, an infographic. That is because infographics – a form of visual aid – help you understand things, and retain information.
Infographics are an excellent tool to attract more readers to your websites – and to your content. For example, if you had to explain the various parts of a skeleton in words, it could be very difficult to explain clearly. However, an accompanying diagram like the one below helps you visualise and understand the concepts better.
In simple terms, an infographic is a visual aid that contains data. It can comprise charts, images, or graphical representations of a concept or trend. It makes things clearer, and educates and communicates things to the reader. It also helps you remember things, too – and just words on their own can make content boring and monotonous.
Types of infographic
How do you design an infographic that appeals to the reader? And why would you benefit in using an infographic design service? We've broken down the main types of infographic for you:
These infographics don’t contain much text – generally, only numbers and facts are used.
For example, node-link diagrams, adjacency diagrams, and enclosure diagrams that are used to represent hierarchical data.
Maps are the most common form of geographic infographic. Colours, pie charts, and various icons are often used as symbols to represent areas.
These are used for complex concepts and usually contain much more text than more design-led infographics.
A timeline infographic is a great way to chart the history of something, whether it’s the story of a brand, a look back at key events or plotting the history of something famous.
Why is there a need to use infographics?
Infographics were hugely popular 10-15 years ago, but have rather fallen out of favour. This is a shame, as a well-crafted infographic is a useful thing indeed. Here are some great reasons why infographics can benefit your content marketing:
Infographics help you understand complex data. We all know that a picture is worth a thousand words, and infographics are a great way of educating your readers and customers.
Infographics can be used as a key marketing tool for industries to boost their demand and create interest. You can employ an infographic agency to create a branded design for use on your website. And they’re ideal for getting the attention of your customers.
Infographics can be used to raise awareness about anything. Don’t forget that infographics are highly shareable, too. You can share them through social media like Facebook, Instagram, and Twitter – you never know, they could go viral!
How can you make your infographic design effective?
It is essential to make your infographic designs effective so that they make sense to the reader. This will help create patterns and will engage the target audience. It will further improve the way of communicating the content, thus keeping it enjoyable.
There are three key ways to make an effective infographic template. Firstly, draw up a collection of lines, borders, and different shapes and use them each time, to give your infographics the same look and feel each time.
You should try to keep your infographic simple, which will make it easier to understand the content effectively. Finally, it’s important to choose the right type of design for the concept you’re talking about, whether it’s text-heavy or design-led.
Once you have understood the main concept, then it is very easy to create your infographic. There are a few steps that will help you make one!
First of all, you should make an outline rather than jumping on conclusions or designs. This will help you focus and stick to the main content while making your infographic.
While making an outline, consider the following:
So, now you know how to create great infographics that will generate brand interest, as well as likes, clicks and shares. They’re an incredibly useful way to illustrate your content, and once you start creating them, you will be able to make anything interactive. It’s time to get creative!
Some people believe that infographics have had their day. It’s true that five to 10 years ago, they were everywhere, and were a regular fixture of high-profile websites and magazines. But when done well, a top-quality infographic is still the perfect way to present complicated concepts in an easy-to-understand way.
Infographics tell a story, they’re highly shareable and they help engage people with your brand. Here are some key reasons why infographics should be part of your content strategy.
This is one of the greatest strengths of an infographic – they’re incredibly linkable. Often, writers don’t want to embed a complicated graphic on their site, so instead, they’ll take a screengrab and simply link to it. That way, the reader gets to see how it looks, and they have the option to click through to find out more. Everyone’s a winner.
If you see something you like online, you’ll want to share it. And good infographics resonate with people, persuading them to share them with friends and colleagues. In a former role, I used to be responsible for overseeing infographics, and we always made sure we chopped them up into solo cards to share over our social media channels. They were always well received, and we made sure that infographics were a regular part of our content strategy.
A picture is worth a thousand words, and the beauty of infographics is that they explain in a relatively short, simple way what would take considerably longer to do with words. Infographics are great at breaking down fiddly concepts and giving people a clear idea of the subject under discussion. Not only that, but with people spending less than 15 seconds looking at a website, infographics are the smart choice.
You can design the prettiest infographic in the world, but it still needs to tell a story. This should be why you’re using an infographic in the first place, so never forget the powerful way that they can educate your audience. You might want to:
Infographics let you do this, and turn a story into something compelling for your audience.
We’re a copywriting agency, and we hate to say it, but it’s true: people prefer looking at images than text. If you hear a fact or piece of information, you have a 10% chance of remembering three days later. But if there’s a picture accompanying it, that figure rises to 65%. This stat alone should be enough to convince you of the power of the infographic. But graphics and imagery should always form part of your content marketing in any case. No one wants to be presented with wave after wave of text. Infographics provide the necessary balance for your brand.
A big claim, but it’s true – use an infographic in the right way, and your sales will increase. Let’s say you’re a travel brand selling ski holidays. Customers want to make an informed choice between resorts. So, you produce an infographic giving them an at-a-glance view on monthly snowfall figures, ski-piste quality, nightlife, and transfer times. That saves them from clicking on endless pages trying to make a comparison. You’ve done the hard work for them, and that could well turn into more sales for you.
If you start creating info-packed infographics that are liked and shared, you’re well on your way to be regarded as an expert in your field. Such content encourages trust and loyalty among customers, and is priceless in competitive industries.
These magnificent seven reasons have hopefully convinced you why you should make infographics part of your content strategy. Done well, they’re a fantastic piece of content marketing, and they will make a significant impact in attracting new people to your brand.
If you’ve decided that your brand will benefit from an infographic or two, then get in touch with us today.
Infographics have been around since humans learned how to write and draw, but recently they have seen an explosion in popularity.
This post will discuss the reasons behind this boom. These easy to share chunks of information are crucial in getting the cold hard facts across to your audience, especially useful over social media.
What is an infographic?
The word originates as far back as the 1960’s as a combination of information and graphic describing a visual representation of data, such as a graph or even a subway-system map. More recently however, infographic has taken on a more modern and specific meaning.
You are probably more than familiar with this style of image, but how did this method of conveying information become so popular and at such an unprecedented pace?
The searches on Google for infographic over the past 10 years clearly show a massive increase especially since 2010.
With more and more people using them, there must be a reason behind it, and there is.
So Why Use One?
Infographics are inherently shareable and easy to understand. Nearly everyone can grasp the most crucial pieces of information from a well laid out infographic, regardless of the topic. With the rise of social media with everyone sharing their thoughts and ideas to the world, and as the infographic is ideally suited to social media platforms, the two have risen in popularity hand in hand.
Another massive reason that infographics have made a surge in popularity is the increased use of smartphone and tablets. People on their mobile or tablets can easily view infographics, especially over something more complicated such as a graph or table. The attractiveness of many infographics also draws more attention, many having unique and creative ways of expressing their data.
The Future of the Infographic
So what does the future hold? At the heart of it, more interactivity with the audience. We have seen more and more complex infographics over the past year or so, many utilizing HTML5, giving the user the ability to influence the data that they see on screen. Many can be localised, with users choosing which country, or even city, they live in and the information that gets displayed is only relevant there. Bringing this kind of interactivity to the mobile market is the next step, with most browsers allowing for HTML5 now, it is the logical next step. One such example is this Water Usage infographic commissioned by Levis.
The humble picture infographic will not go away anytime soon, but diversifying and experimenting with new forms of this long standing internet staple will keep designers ahead of the game.