Fun

You see it everywhere at this time of year: romantic cards, heart-shaped chocolate boxes, over-the-top helium balloons and extortionate restaurant prices – all because the Great British high street wants to take advantage of Valentine’s Day. But it’s not just the Hallmarks and Clintons of the world gearing up for the big day. Fashion brands, cinemas, supermarkets and amusement parks are all joining in with the festivities, hoping to benefit from the romantic side of us. And while some marketing campaigns tug on our heart strings, make us sigh and swoon and think of our loved ones, others seem the exact opposite effect; we cringe, gag and thank God that we’re still single so don’t have to be sucked into the ridiculousness of Valentine’s Day. 2016 seems to be a year of getting to grips with decent Valentine’s Day marketing campaigns, but still, some companies may never learn. Here our best and worst for...

It’s that time of year again and we’d like to take the opportunity to wish all of our clients and readers a very merry Christmas and an awesome new year. The Ad-Rank office will be open until 1pm on Christmas Eve and will reopen at 9am on 4th January. If you have any urgent enquiries, during this period please give us a call on 0203 39 39 250. In the meantime, we thought we’d leave you with a few of our favourite Christmas cracker jokes* to get you in the mood for the holiday. Who hides in the bakery at Christmas? A mince spy. Did Rudolph go to school? No. He was elf taught. What do you get if you eat Christmas decorations? Tinselitis. Merry Christmas! *Please don’t hold it against us!...

With silly season well under way the Christmas parties are coming thick and fast, with towns and cities around the UK full of fun and laughter. While for many it’s that time of year to let your hair down it’s also an important time of year for advertisers who are battling it out for share of voice. With so many marketing initiatives hardly seeing the light of day its not only important to be different, but also to promote your content in a timely manner via the right channels. Here at Ad-Rank HQ, we have been busy working on a viral video campaign for Holiday Hypermarket that has just gone live today. We had a lot of fun making this series of short videos, and while we find it funny, it’s now up to the public to decide. The 12 Destinations of Christmas campaign features a comical character who has been to top...

As I am sure you are aware, the hopes and dreams of many of the world’s nations are weighing heavy on the football players fighting it out halfway around the planet. Beyond the visual spectacular that will no doubt be the 2014 World Cup Finals in Brazil, there are some alarming facts that underlie the beautiful game. We have selected a few of the most shocking disparities between some of the country’s top players and their fellow countrymen, alongside some of the lesser known facts from behind the scenes at the host nation’s preparation, and constructed the infographic below. ...

After countering the issue of link spam at Google, Matt Cutts has decided to move on to pastures new in a shock move to Yahoo. Cutts, formerly Head of Google's Webspam team, said of his move: "I've been fighting spam for many years at Google, and given the great successes we have had in recent years, I felt it was time for a change. I need a new challenge and for me the biggest opportunity has to be helping Yahoo." "Given their terrible performance in competing with Google over the years, I have a monumental task ahead. However, if I am ever going to make it into the internet hall of fame, alongside such luminaries as Tim Berners-Lee, then I see such a bold move as the right one for me. It's going to be one hell of a journey and you can be sure that there will be many haircuts along...