Primary school websites can be a valuable asset for educational institutes. If you're looking for the secrets of having the best educational website, then don’t look any further. Here are 10 elements that your primary school website should possess to become top of the class.  


1. Function the Same on Every Device


Around 40%-60% of people who view primary school websites tend to do it via mobile devices. This shows how important it is to make your websites work on any device. If they don’t, your audience will look elsewhere. That’s why every aspect of your website must be usable regardless of the type of device it’s accessed on. Moreover, you should ensure that at least some, if not all, of your statutory content, is readily accessible. This means that users shouldn’t always have to download files to view content. The formatting should make it so that the content is readable from anywhere at all.


2. Target the Right People


Sometimes, primary school websites are mistakenly made to target only children; they should cater to adults as well. Consequently, it’s important that the website is clearly laid out and adopts a professional tone. As well as using attractive and colourful images, you should think about maintaining exceptional content that will bring your school to life. So, while cartoon illustrations are visually attractive, they don’t always help with acquiring your primary goals. 


3. Keep News, Events and Blogs Up to Date 


Schools have a lot of amazing things that happen frequently. There are sports days, talent shows, dramatic performances, and so on, and parents will definitely want to read all about it. Your website should be filled with cute photos of children enjoying their school life. The faster you upload the content onto your website after the event, the greater the impact on your audience.


4. Make Term Dates a High-Priority Page


It’s a fact that the most viewed page on any school website is always the term dates page. Since this one page will get the most views, it's important to make it easy to find – in fact, it should be a top-level menu item on its own. It's also crucial to keep the content of this page easy to digest. Don't use any images for the dates and keep it readily accessible, so no downloading of files.


5. Use Social Media Effectively


Social media can be a powerful tool for schools if used the right way. You can expect a definite increase in user engagement if you go for a social media channel that suits your audience the most. Remember to link your social media accounts to your website, too. If you want to save time, choose software that allows you to post to Twitter and Facebook directly whenever you create new content.


6. Use Images Brilliantly


You might not be aware but there are two types of photos on every school’s website: 


7. Use Well-Skilled Staff


It’s common for primary school websites to struggle to keep on top of their content because there usually isn’t a skilled team of experts to manage them. In these situations, it’s often best to employ the education copywriting service of industry professionals who know what they’re doing. An available team of experts that love supporting schools will know how to boost traffic. 


8. Structure It Properly


Many primary schools struggle to maintain the proper structure of their websites. Here are a few reasons this occurs:

It takes expert-level experience to seamlessly tie your school website’s content together. Try opting for an education copywriting agency to take the user experience to another level.


9. Encourage Interaction from Visitors


Try some of the following ideas to encourage users to interact with your website properly: 



Remember to continually take feedback from parents on ways to improve your website. Implement any changes that they might mention – for example, some might say that they struggle to find term dates. So, you should make the relevant page more prominent on your website.

Keeping a top-quality education website isn’t always easy, but it is achievable. Allow us to take the pressure off and help you with your content. Take a look at our top-class education copywriting examples; you won’t be disappointed. 

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