E-commerce

Conversion rate optimisation (CRO) is the data-driven process of optimising your website in order to create more conversions, such as sales or leads. Tools such as Google Analytics make it possible to track the paths that users are taking to reach your site, otherwise known as ‘funnel tracking’. Funnel tracking shows which sections of your site – and which actions – most commonly lead to conversion. It also gives a clear view of where users are typically dropping out. Asking your visitors directly using on-site surveys is another good way of getting insights into what they like and any bugbears they have with your site. Once you have this information, there are a number of actions you can take in order to improve conversion. For example, you can better optimise your website’s navigation structure, or test which layouts and content elements work best to encourage conversions. We’ll delve further into the sophisticated world...

‘Make a great product, and they will come’ has never been less true than in today’s crowded marketplace. For e-commerce businesses, having a watertight marketing strategy is essential in getting your brand noticed and converting visitors into returning customers. A marketing strategy is something that evolves over time, incorporating the latest techniques and channels. As such, this guide isn’t just for new e-commerce businesses or products. If you feel like your marketing strategy could be working harder, many of the elements below can easily be moulded to suit your business. With that in mind, here are the eight most important areas that you should include in your e-commerce marketing strategy, as well as ways to measure and refine your processes. 1. Develop a mission statement A mission statement defines who you are as a business. It’s the first thing that customers will see on your ‘About Us’ page and will define your brand story....

An interview with SEO manager of Findmeagift.co.uk There's no question that ranking higher than your competitors in search results is a must. But how can you ensure that your ecommerce site is the one that rises to the top. We caught up with Will King, SEO Manager at online gift store Findmeagift.co.uk to talk about the SEO challenges that ecommerce businesses face and how they can increase organic visibility and, in turn, sales. Tell us about Find Me A Gift and your role there Find Me A Gift is a UK based online gift retailer. We sell about 6,000 gifts targeting as many occasion and recipient based market sectors as possible. As SEO manager, I’m primarily responsible for maximising and maintaining our organic visibility across search engines such as Google and Bing. Being a gifts company, it’s essential we have strong organic visibility during seasonal periods such as Christmas, Valentine’s Day and Mother’s Day, so...

Social media can make or break a brand. It’s estimated that 52% of online and offline purchases are influenced by Facebook alone, with nearly a third of shoppers actually purchasing items directly through social media platforms. Social media marketing has rapidly overtaken old-school methods to become one of the most cost-effective and user-friendly marketing techniques there is, as well as the most interactive. Thanks to real-time capabilities and levels of data-gathering that can’t be matched elsewhere, you can now tailor your social campaigns to the exact needs and demands of your demographic – producing fully targeted, relevant and timely advertising. Here are five ways that you can leverage social media to increase your following and drive sales in the coming year: KNOW YOUR AUDIENCE The data-capturing capacity of social media is staggering, helping you identify engaged population segments and determine the best focus for your resources. With social media sites like Facebook categorising users by all...

As an e-commerce retailer your products are the backbone of your business. There’s no denying the importance of great product photography, whether you’re looking to improve sales on your e-commerce product pages or heighten engagement and conversion through social media. As many as 67% of consumers consider image quality to be ‘very important’ when buying online, so investing in clear, high resolution photography is vital for brands and businesses looking to make their mark in a saturated marketplace. This article looks at how your product photography can set you apart from your competitors and deliver you those all-important sales leads. Increase search and social mobility Making your brand more visible is the first step to generating awareness and sales. Visual content typically does very well online, while consumers are 40x more likely to share content that features an image across their social channels. The more shares your product pages receive, the more likely you are to reach new customers, increase...

In an age of integrated social media, e-commerce apps for just about everything and 24/7 online customer service, retailers must continually adapt the way they market and sell their products – or be left behind. 2017 is just around the corner and already looks set be a year of ground-breaking developments, designed to improve the online retail experience both for those with something to sell, and those looking to buy.

If the human brain processes images 60,000 times faster than it processes text, it is logical that including images and videos in your content strategy will have serious benefits. When a wall of text is too long, people may not stop and read it. Images may lack the depth of information needed to satisfy a searchers needs – so how best to capture and keep attention?

When it comes to buying things, we like to know what we’re getting. After all, you can’t touch, smell or try out the product, so strong, compelling images are essential. Yet while more and more brands recognise the power a great image has on sales, it is still an often neglected aspect of a website. In this article, we will look into how this process works, and some best practices for how to leverage it for your own e-commerce business.

A new study by WooContent has revealed that the majority of consumers feel that they are being spammed by brands online, with 75% adding that they would boycott their product or services as a result. We asked over 1000 internet users the following questions, and here is what we found out… Do you trust Google to display the most relevant content you are looking for? Yes – 79% No – 21% Users said that they feel they can trust Google to display the most relevant content in their search results, likely due to Google’s ever evolving spam-filtering algorithm. Do you think Google is getting better, worse or staying the same as a search engine? Better – 34% Worse – 9% Staying the same – 57% The majority of users either feel that Google is maintaining its standards or improving as a search engine – again, this is likely to be related to their continuing work on spam-filtering. Do you think...

How hard could it possibly be to run an e-commerce site? It's not like you have a physical premises to look after, after all. You just need to set up a website and put your products on it. Right? Nope. It's not that easy, as anyone who's set up an e-commerce website will attest. Not only do you need to combine strong copy and inspiring imagery, but SEO and user experience (UX) need to be taken into consideration too, so visitors spend their hard-earned with you - not your competitors. [caption id="attachment_4247" align="aligncenter" width="300"] UX vs SEO - courtesy of Moz.com[/caption] To help you make the most of your e-commerce site, we've come up with a comprehensive guide to the anatomy of the perfect product page.   Clear copy Make sure that the copy is snappy and interesting, so people want to buy your product. Dry, jargon-filled product descriptions are off-putting and dull. Yes, we know...