Digital PR

The aviation industry is ever-changing, and investing in content marketing, travel SEO and PR is paramount to success. Embracing new technology can also help companies gain a competitive edge, and Virtual Reality (VR) is one of these technologies that’s changing from being a novelty to having real-world, profit-driven uses. We look at how VR is being used by airlines today.   What is Virtual Reality? VR technology comprises a person wearing a VR headset that immerses them into a 360° environment. In addition to visual stimulus, there can also be audio and physical stimuli as part of the VR experience, working seamlessly to transport the user into a new environment. So, you would be able to see a door in front of you, interact with it and open it, while hearing the handle turning and the door being pulled open as you do it.   British Airways VR in-flight entertainment     Since August, British Airways has offered passengers the opportunity to...

With the number of social media users set to reach more than 3 billion in 2021, the way that audiences use the internet has changed and developed.   Brands must now keep up-to-date with the latest social trends to stay relevant. As online communications increase in popularity, the need for celebrity endorsement and costly media advertising budgets is significantly lower.   Consumers are now looking to ordinary people to promote the latest products and services, which has led to the rise of influencer marketing. Trusting the recommendations of their favourite blogger accounts, non-celebrity bloggers are 10 times more likely to influence a purchase than a celebrity. In an industry filled with competitors, choosing the right travel influencer to collaborate with is vital to reaching the right audience.   Here are the top 25 travel influencers to work with in 2019.   1) Murad Osmann   Looking to get your brand in front of as many eyes as possible? The most-followed travel influencer in 2018...

It’s been predicted that in 2018 online purchases will account for 18% of all retail sales made within the UK. It’s great news for e-commerce businesses, yet the industry’s unprecedented growth has inherently led to a boom in the number of brands vying for valuable online real estate. The more competitors your business faces, the harder it is to grow your brand organically online. Digital PR is one of the most cost-effective ways to boost traffic, improve brand awareness and encourage positive engagement from your audience. While the relationship between PR and e-commerce may not always be immediately obvious, we've proven that it's possible to achieve award-winning results when using digital PR as a tool to support your wider content strategy. With that in mind, here are just a few tips for growing your e-commerce business with digital PR. The benefits of digital PR The first question to ask yourself when working with a new...

The marketing industry is changing rapidly. No longer confined to their own isolated spaces, the constructs of ‘traditional’ and ‘online’ marketing are beginning to merge. This broader concept of marketing also encompasses public relations strategies, and promises to change the way people discover new brands and their products. As consumer habits continue to evolve, the need to connect with your audience in a way that consistently reinforces your company’s values across channels is increasing. Public relations is no longer a distinct entity, but one that can and should be closely integrated into present day marketing strategies. Join us as we take a look at why PR should be a major part of your marketing mix. Content opportunities One key benefit of introducing public relations into your online marketing strategy is the potential to create new and engaging content. With 76% of marketers aiming to increase the amount of content produced during 2016, the value of...

With more and more emphasis being placed on the importance of digital media marketing, businesses across the board are investing more time and money in boosting their online presence and their SEO profile in particular. Because of the amount of specialised knowledge that goes into social media, PR & marketing, and content production, it becomes tempting to contract each of these disciplines out to separate firms and have them focus all of their energies on maximising the potential of that particular niche. While such an approach can seem logical, it can create issues by overlooking the holistic environment that is your digital identity. All too often, such segregation leads to poor communication between teams, which hampers their cooperation and can even add costs. By having each facet exist in a separate silo, you damage the potential of your marketing team as a whole. The crux of the problem What this means on a practical level...

Walk into any restaurant, café, or bar and you’ll more than likely see half of the patrons glued to their smartphones, tablets or other handheld devices. The same goes for pretty much any public (or private) sphere you can think of—in fact, there’s a good chance you’re reading this very article on your own mobile device right now. As such, it’s clear that the Internet has become an integral part of our lives — at home, at the office and on-the-go — therefore, digital marketing is of ever-increasing importance to any advertising campaign or business plan. To fully grasp the web’s influence, take a look at these incredible stats concerning different areas of the digital marketing spectrum.   The personal encroaching on the business world? B2B buying can be heavily influenced by emotion, it seems. Business value is all well and good, but to a consumer, personal value packs twice as much punch in terms...