We’re in a fast-changing world, with technology and the digital world growing and evolving at a very fast pace. For a modern business to survive, it has to keep up with the trends and come up with fresh ideas for growth.
There is so much competition out there today and to be the best, you will have to look for effective ways of marketing your business, giving it the right kind of exposure that can guarantee the type of success you desire.
This is what blogger outreach offers you, and why it is key to the growth of your business.
Blogger outreach, often called influencer marketing, involves hiring blog owners to promote your business by writing about your brand, product, or services.
Let’s take a look at the reasons why blogger outreach is critical for the success of your business.
An active online presence is crucial for brand success. Even though social media marketing is effective, there are a lot of people doing that already. So, it is important that you seek for innovative alternatives. A blogger outreach service will help you increase the online visibility of your brand while promoting your company across different platforms. The extra exposure is great for the short- and long-term digital strategy of your business.
Blogger outreach is one of the most cost-effective forms of marketing for your brand. It provides a great means of boosting your content marketing and SEO strategies as well as earning targeted exposure. Through niche bloggers who have an interest in your business, you can promote your company to the right audience. The advantage of this method over the traditional marketing methods is that it takes significantly less time and money, plus it delivers more leads.
The world is evolving at a very fast rate, and it is becoming increasingly apparent that most businesses need to be diverse in their offerings. You need to ensure your company is exploring different areas and avenues because that is required for growth. As a result, a blogger outreach agency can help you through the process of expanding into other markets and making a name for yourself in those markets. This is one of the ways through which your brand can be guaranteed more success. What this means is that, as a business, you’re not stocking all your eggs in one basket. And you also get to improve your chances of long-term success.
There’s one big problem with a lot of marketing drives these days – the lack of a clear-cut strategy aimed at identifying the right audience. Oftentimes marketers try different things just to see what works. Even if you market to everybody, only a few of them might fit into your target audience.
An effective blogger outreach strategy cuts through all the time-wasting and focuses on the people your business is aimed at. This leads to improvements in brand promotion.
Backlinks are important because they take customers straight to your site. And one of the benefits of using blogger outreach is that you can gain a lot of backlinks from other websites. The higher the number of quality backlinks you have, the better your website’s ranking in search engines, which also improves your brand visibility.
Trust is an important commodity in the digital world. It’s so important for customers and clients to be able to trust a company they are having business dealings with. Therefore, the first thing a potential customer will look for in dealing with your company is to see if your business is trustworthy. An effective blogger outreach campaign allows you to establish your reputation as a trustworthy and reliable business. By getting your business out there and getting endorsements from other people, you’ll attract more prospective customers to your business.
You should always be on the lookout for the best ways to help your company boost and promote its content. The right type of content and a solid marketing strategy are essential for the survival of every business. With blogger outreach, you are able to promote your content directly to your target audience. This is important for the growth of the company, especially if you are about to launch a new product or if you have plans to rebrand.
These days, relationships are a huge part of doing business. It is important to develop a positive and healthy working relationship with people you can trust, such as professionals who are reputable and who have a voice online. These people are known as Influencers and they can be enormously beneficial to your brand, in just the same way that you can be beneficial to theirs. That’s why it is essential that you work on building a healthy and productive working relationship with these people. This type of relationship has the potential to be long-term, and not just for the immediate future.
In this day and age, a good localised presence is not enough. You also need to have an international reach. Blogger outreach can help towards enhancing your profile in other countries. This allows you a presence in markets you probably would not have been able to target earlier. It also creates an avenue for more success.
At the moment, you probably only share content and promote your company on social media and your website. However, blogger outreach allows you to improve and increase the number of platforms you can work with, thereby opening the doors for more opportunities. You can equally promote your business on other platforms, and blogger outreach gives you that chance. It is perfect for building a fan base and attracting more customers to your brand.
Even though blogger outreach delivers an essential and adaptable form of modern business marketing, it has seen a really low uptake among entrepreneurs. If you want your business to improve and be better than others, then you should consider outsourcing to a blogger outreach agency to help market your brand.
If you need help with blogger outreach, we'd love to hear from you. Please get in touch today.
As bloggers become more established and popular within their niche, they start getting a lot of requests or pitches from people for different reasons. This can be a problem because the more high profile the blogger is, the more pitches he/she gets per day, and these can sometimes run into hundreds of emails every day.
Now, if you’re going to be sending a blogger outreach pitch to bloggers, you need to ensure that your approach is right. This is the only way your pitch can get you through the door and earn you the desired guest post spot; otherwise it might end up in the email trash bin.
Here are a couple of things to consider when pitching to bloggers.
Once you’ve identified your target blog, become a true and active member before you make contact with the owner of the blog. Be genuine in your interactions with other readers in the comments section. If you add value to conversations you’ll be quickly noticed and the other readers will start seeing you in a different light as someone with niche authority. Once you’re able to establish a genuine connection with the blog owner, then pitching your ideas becomes easier.
It’s usually a turn-off for people if you fail to address them by their correct name. It shows a lack of preparation. So, if you’re going to be pitching to a blog owner, get your facts right. Details like the blog owner’s name, the name of the blog, any content that you mention, and so on, must be correct.
Building on the previous point, you need to go further than just knowing their name and a few other details. Having some more information about things like the content they posted recently, something that’s unique about them, or asking them a question that indicates you’ve researched them and you’re really interested in working with them, goes a long way in helping your cause.
An auto-generated email or one without a personal touch shows a lack of thought. Blogging is a personal and interactive medium so you need to be the same in your approach. When you communicate with the blog owner, use their name, mention their blog, and one or two of their articles that you’ve read. Show that you’re talking directly to them and not just sending bulk emails to thousands of people.
Never forget to introduce yourself. A quick introduction in your email stating who you are and what you do is just fine. And if you’ve interacted with the blog owner before, it might be worth reminding them.
Ensure that your email is not more than 2 to 3 paragraphs. It’s always best to go straight to the reason why you’re emailing in your second paragraph. Bloggers are very busy people, so long emails are a turn off which'll probably land in the trash.
Don’t over-complicate things. Be as simple and straightforward as possible in your pitch.
Your pitch will have a higher chance of being successful if it’s going to be of benefit to the blogger you’re pitching to and their readers. So, clearly detail your pitch to include what you’re asking for, and how it will be of benefit to the blog owner, their blog, and so on.
If you need to call the blog owner, check to see where they are and the time zone. It might be a weekend for them when you’re still within working hours. Take all these things into consideration when planning your pitch.
Take your time to look around the blog to see if you’ll find answers to some of your questions. Check out the About page and the FAQ page, if they have one. If your question is related to a topic, check on the blog to see if they’ve written about it or answered similar questions to the ones you’re about to ask. Also, if you’re going to be pitching an idea of a story, check their archives to be sure that they’ve not written about the same thing already.
Persistently emailing someone over and over again within a short period to ask different questions can be annoying and tiring. If you have a lot of questions to ask, it’s best to collate all of them into one single email.
As a follow up to the last point, don’t be a stalker, but then again, don’t give up quickly. You can send a reminder email to find out if they got the first email.
If you want to pitch story ideas, you won’t be helping yourself by pitching stories that are not relevant to bloggers. Stay on-topic and only send stories that are related to what they blog about.
If you have a press release it’s best not to send it. Preferably provide a link to where it is posted online so that the blogger can link to it or refer to it if they want to.
Most bloggers automatically seek out other bloggers. Mention your blog in your pitch, if you have one, and if you don’t have a blog, what’s stopping you from getting one?
Making inconsiderate demands, having unnecessarily high expectations, and being too familiar can at times lead to people sending your pitch straight to the bin. Don’t be too pushy but don’t take being polite to the extreme. If you can find a middle ground, then there’s where you should be.
Phew! That’s quite a list! Clearly, including all of these points in your next pitch might be a tough ask. However, you should try to incorporate some of them.
A blogger today is a trusted voice in their community. This has made blogging an important tool for the marketing of brands and services. Conveying your message to the world in this way can be the difference between an effective campaign and struggling to break through to your audience.
With all the potential revenue marketers stand to gain from partnering with bloggers, getting one with a wide reach in your preferred community whilst rooting out other marketers with the same interests, can be a huge task.
Sometimes you send what you think is a good pitch, but someone else offers better, so you lose a good opportunity to work with a great blogger. That’s just the way it is. Therefore, successful marketers need to stand out by investing a lot of time and effort into forging strong connections with bloggers of quality.
If what you seek is to be better at connecting with bloggers and boost your blogger outreach drive, then this is for you. Keep reading!
The search for a blogger to work with begins with choosing the right blogger outreach agency. The right blogger is preferably one in the same industry or the most similar industry to the brand or service you need to promote. The audience of your chosen blogger should find that your product resonates with their interests. Your selected blogger’s point of view needs to be seen as credible by his followers for it to generate any positives for you.
The size of your blogger’s follower base is equally important. A large following means your posts get to reach a larger amount of people. A sneak peek of your blogger’s social media channels is recommended if you want to know how wide their reach is. Key pointers to look out for are the level of engagement in their posts in comparison with the number of followers they have.
The average blogger doesn’t mind earning extra cash as long as they continue to offer valuable content to their followers and don't lose any of their followers as a result – or their credibility with them. The way your message is framed and perceived can be the difference between a positive response and a negative one. You cannot be too careful with this subject, because a badly-worded message can lead to bad PR for your company. Here are a few tips to help you get it right:
Making contact with anyone presents you with the opportunity to get it right the first time. Saddling a newbie with the responsibility of handling aspects of your blogger outreach which requires a thorough understanding of industry etiquette or unwritten rules could expose their inexperience and can be hurtful to your purposes.
Too often the damage is already done when communication reflects ignorance or disregards basic professional etiquette. Worse still, you may have to deal with the bad reputation this mistake might give you.
Make sure sensitive aspects of your communication strategy are handled by an expert blogger outreach service that understands how things work in your industry and knows what protocols to follow when a conversation takes an unexpected turn.
When communicating with bloggers, you need to understand the tier they fall into, to understand what to do and what not to do. Blogosphere "royalty" may turn down every offer you make if you get it wrong with your evaluation of their services at the first attempt, while others may leave room for negotiation even if your first offer is way off.
Your ability to make sure your dialogue/pitch is representative of their influence will help you connect with them and may reduce the need for drawn-out negotiations and your chances of being turned down.
When making contact with a blogger, design your communication strategy in phases and handle each phase with brand perception in your sights, and with the long term in mind. Do not go too long without sending a follow-up message to them. Make sure you have your templates well planned, but don’t send too many messages, to prevent being marked as spam. Be quick to wrap things up if they have no desire to work with you. You need to bear in mind that how they remember you is just as important, even if a deal is not agreed.
Dealing with messages can become a monotonous routine. Doing your research on the blogger you are trying to sign up helps you to be as direct as possible with your message. Make your message straightforward and professional, and you will improve your chances of success.
The key to success is strategy, strategy, strategy! Make sure you build a healthy relationship with bloggers. A product may not be a good fit to reach an agreement today, but you might benefit from goodwill for another deal in the future. This understanding is crucial to long-term success and determines your success in influencer marketing. As long as you are remembered favourably, you can forge healthy relationships which could yield free publicity or expansion of your brand awareness where you least expect it.
Getting it right with your blogger outreach will reward you with positive outcomes on all fronts if you pay attention to the rules that make for a successful campaign. Hiring the services of a blogger outreach agency can help you skip through the hassles many companies encounter in building their networks, and set you on good footing in the digital marketplace. Every big player today started as a minnow. You have the advantage of digital marketing to generate that buzz and make your presence known and drive your sales numbers up.
If you’d like us to help you on this quest, get in touch with us today.
There is no doubt about it; blogger outreach will take a lot of your time, but the rewards are well worth their weight in all the awareness and profitability gained. To come up with the right blogger outreach strategy, you need to set your sales targets and find the right bloggers to help you meet these targets, then judge the results against the targets set earlier.
We know it is not always this straightforward for everyone, so we've put together a few tips on how to get you started – 10 tools employed by a professional blogger outreach service to greatly increase your odds for success. These tools should help you choose the right outreach service and measure the results of your campaign.
This site offers its platform in multiple languages to all locations of the world, so you can connect with bloggers here, irrespective of where you are in the world.
Features: it has an automated email outreach system that allows you to easily navigate through your email conversations with a click. It also has a feature that enables you to monitor emailing statistics, which can help track your replies, clicks, and messages opened. You have the option of customised templates for your email responses, which can be changed on a need-to-use basis.
Advantages: it saves you a lot of valuable time lost in keeping track of all correspondence with potential bloggers and allows you to work with easy navigation. You can evaluate which of the templates is getting quicker responses from the bloggers you intend to reach. This tool shows you what you are doing wrong and improves your chances of quicker, positive responses over time.
For a newbie to outreach tools, Pitchbox allows you to filter out those unnecessary tasks in your search for the right blogger. It has quite a lot of features that help with this, so you can pick the one that suits your objectives.
Features: in your search, you can locate your preferred blogger with their contact information, down to their website and social media handles. It also has a personalised feature similar to the Ninja Outreach tool and comes with a well-organised platform for managing email correspondence. It comes with an automated follow-up option, to make keeping track of engagements with interested bloggers seamless. You can keep track of social media activity and all usage history on the site.
Advantages: better chances of improving response rates with its use of personalised templates. It makes the burden of prolonged conversations easier to manage with its email automation feature. You don’t have to worry about missing anything on their platform with its organised correspondence system.
Pitchbox requires patience to get the best out of it, but once you do, getting a guest blogger for your outreach becomes very easy.
Buzzstream enjoys a large amount of usage because of how easy it makes the job of blogger outreach. It is a very effective tool in the search engine space.
Features: you can easily add bloggers of interest and make a connection with them right away. Connecting with them happens automatically. It’s easy to profile your preferred blogger using this tool. Once you are done making a list of URLs, BuzzStream pulls up everything you need from the site, from traffic statistics to contact information, and so on.
Advantages: it saves time with its automated research feature when trying to choose a blogger to work with.
If the job of scouring the internet for the right blogger is a task you find cumbersome, Buzzstream is just what you need.
This is one tool that comes highly recommended for its sheer simplicity. It ticks every box for relevance at all stages of your search.
Features: Inkybee shares similarities with all the tools covered in this article. It does a very good job of extracting contact information and keeping you up to date with unread messages and all, but it has a unique feature that has made it a preferred tool. This feature is its Ongoing-Blog-Discovery software. Once you input your preferences, it continues to help you find blogs, even when you are not available to monitor and control it. This is very helpful in narrowing the list of bloggers to reach out to when you’re pressed for time.
Advantages: near-total automation of all its processes. Its Ongoing-Blog-Discovery feature makes it the ultimate time-saver. It is perfect for organising your search.
This isn’t an easy tool for newbies in the way it lays out its interface, but it sure gets the job done.
Features: this tool presents a practical user interface. To begin your search, you click on the “Find Influencers” tab. This directs you to input your keyword. Navigating through leads you to the number of website visitors, total reach and social media audience, and so on, for your highlighted outreach service.
Advantages: it has its built-in audience, so reaching influencers is very easy. It makes the process of selecting the right influencer an easy job.
Invest a little time into understanding Tomoson, and you could land your preferred marketing influencer for your brand on it.
GroupHigh has earned its reputation as a very fast tool for blog outreach. Below are some of its features.
Features: it completely removes unnecessary bits of information from your search and allows for tracking of your progress. It claims to have as many as 15 million bloggers on its database, covering a wide variety of subjects just for you. It also features a lot of filters to make navigating through this large amount of different services just as fast. Pitching your business content to influencers is very easy with their personalised email feature.
Advantages: it's lightning-fast. It gives you a wide variety of blogs to choose from. Filtering through to select the best blog is easy. It gives you options for marketers alongside its blogger outreach feature. You can always have a run through all previous correspondence with the various blogger outreach services on the site, to continue the conversation where you stopped.
BuzzSumo helps to locate top blogs, along with their contact information. The tool gives options for choosing from a variety of content writers the one that best suits your brand.
Features: you can adjust your filter to pull up influencers from a particular location and screen others out. You can easily locate the best-performing influencers for your brand. The number of social shares on each content helps in sieving the cream of the crop.
Advantages: this platform is very easy to use. It offers multiple filter options to help choose what is suitable for you. Quick navigation features. The system of choosing a top blogging outreach service is easy, because you can see the number of social shares on each post.
Whether it’s link-building or reaching influencers; Traackr is one effective option to use. They excel at conveying a good understanding of their users’ expectations and meet those expectations rather well.
Features: it allows for easy detection of what isn’t working with your business pitch for quick adjustments. They employ a scoring system that allows you to choose your most suited influencer to reach your audience with the right content. Multiple filtering and conversation tracking options are also included on their platform.
Advantages: your activities are organised on the platform. Choosing the right influencer is made easy with a scoring system. The multi-filters on the platform make lighter the job of researching and selection of influencers.
This tool, as the name implies, is best suited to content marketers.
Features: it has a special connector feature that allows you to send personalised emails to prospective influencers using your Google account. You can schedule emails to be sent out to prospective content marketers of your choosing. Apart from the more common personalised templates and tracking system, it also has a feature to give notifications when there’s any reference to any other brand of interest, to facilitate building relationships with other members of the community.
Advantages: scheduling of emails to persons of interest; quicker decision making as a result of high-quality filter options; an efficient tracking system for all forms of contact made on the platform.
Klear provides a clear path to finding business outreaches on its platform: choose the preferred focus of your content, discover influencers of interest, and manage these blog outreaches to deliver your desired results.
Features: Klear features a simple way to discover your preferred brand influencers from a long list of possible candidates, based on data. Filter options based on your most important keywords. You can easily build a network of relevant bloggers for your business and maintain contact with them.
Advantages: you can sort through a wide range of data using precise data analytics to make informed choices on who to work with. Time is saved through its multi-filter options. It’s very easy to use.
A professional blogger outreach agency will give you that edge when people hear about your product and want to see what people are saying about it. You have the opportunity to ensure that they get your message the way you want it said. Be it a service, product, or brand, people trust recommendations from their favourite blogger. It offers that extra help turning their indecision into profits for you.
We’d love to help you make this all-important decision on your influencer marketing strategy. Get in touch today!
The world of SEO and link building is always evolving, and it has become important now, more than ever, to know how to build high-quality links. You must understand how to create and implement high-quality campaigns for your business to succeed online, and those requirements will not be changing anytime soon.
To put it simply, link building is the process of acquiring links from other websites, back to your website. All business owners and marketers should be interested in building links because it’s a sure-fire way of driving referral traffic and boosting site authority.
Links are essential to the running of the web. In actual fact, links are the reasons why it’s called a web, combining millions of websites into one unit through linking.
There are two basic reasons why businesses and marketers should pay more attention to links:
1. They are the fundamental means of navigation online, guiding humans from one web page to the other.
2. Search engines use links as an indicator of relevance, trust, and authority.
Google implements complex and constantly-evolving algorithms, but backlinks are still vital to how search engines determine how sites rank for keywords. Building links is one of the various Search Engine Optimisation (SEO) methods because Google uses them as indicators of the quality and authority of your site. Therefore sites with more quality backlinks are ranked higher.
There are two ways to build links to your site: the right way, and the wrong way. For the long-term sustainability of your website and business, you should employ a link building service to implement natural link building – a process of earning links in a more organic way. The other method involves buying links or getting them through manipulative means and is known as Black Hat SEO. This practice can get your website banned from appearing in search results.
Undoubtedly, natural, organic link building can be a demanding and arduous process. All links are not equal. For instance, a link from an authoritative site like Bloomberg.com will have more impact on your rankings on the Search Engine Results Pages (SERPs) than one from a new website.
Indeed, it is more difficult to get high-quality links, however, link building is key to attaining high organic search rankings.
It is important that you have web pages that are worth linking to. Before you start building links, there has to be something of value that to link to. Most times, it’s your website’s homepage. Although, typically you build links to specific items like research studies, graphics, or blog posts. Sometimes these assets may be in existence before you start your link building strategy. Other times, you may have to create them specifically for your link building project.
Therefore, the concept of link building is that all link building campaigns have to start with a resource that is worth linking to. It’s really difficult to build links to low-quality web pages, but if you start with a truly valuable resource that people find informative or share-worthy, then link building can become a much easier endeavour.
Search engines consider links as very important signals for determining rankings. So, it's clear that boosting the number of high-quality links pointing towards your website can considerably increase your chances of ranking high.
However, link building has a lot of other benefits that are not immediately noticeable, but are still key to the success of your campaigns.
We know links can impact your rankings, but what kind of effect do they have on referral traffic? A high-quality link from a popular website can lead to a boost in traffic. If it is a site in the same niche as yours, there are chances that the traffic you gain is also relevant, which could increase sales. The value of this link goes beyond just the SEO, it’s also about customers.
Link building will often involve engaging in outreach campaigns to other relevant blogs and websites within your industry. Most times, an outreach has to do with the promotion of a new product, a piece of content, or software. The common goal of any outreach campaign is to earn a link, but it usually has more to offer than just the link. With outreach campaigns, you can build long-term relationships with your industry’s key influencers, and these partnerships usually mean your business will be regarded as reputable and trustworthy. This is a good thing, as it actually is the creation of genuine promoters and advocates for your business.
With a good link building strategy, you can build your brand and present yourself as an authority in your industry. A professional link building agency will always adopt some link building practices like content creation, which can confirm to people that your company has the expertise. This goes a long way in building brand authority for your company.
There are no secret shortcuts to acquiring high-quality links. You’ll have to recognise the kind of value your website adds to the web, the prospects that exist within your industry, and then go ahead to earn the links your website is worthy of.
All it needs is a little research, creativity, analysis, and strategy, and your link building will make a big difference to your website. Also, ensure that every link is useful for your website, the website that’s linking to yours, and their audience. With quality links, your website can earn valuable organic traffic from Google search.
There are a lot of elements within SEO, but links are still vital to any SEO strategy. Link building can be considered as both a science and an art, requiring technical knowledge and analytical skills. It also requires time, effort, and persistence. If you need help with link building and SEO, consider outsourcing to a link building agency for high-quality links that will guarantee the long-term viability of your business.
If you need more information about our link building service, please get in touch today.
If you’re looking for an effective way to get your material out there to various audiences, guest-post blogging is the way to go.
Guest blogging offers big advantages that have been proven to drive traffic to your site and improve sales. If you can get your guest posts published, you’ll gain some great benefits, such as visibility (you will be allowed to add a byline showing your name and a link to your site), increased traffic and sales, and increased credibility for your site through backlinks.
Getting your guest posts accepted requires endurance, research, patience, and skill – it’s not an automatic process by any means. To get a guest blogging opportunity, you’ll need to write a pitch, which is just like marketing your idea for a post. Your pitch must be good enough to be able to get you through the door, so you need to write a great pitch. At Woo, we offer a great guest post service, but in the meantime here are five essential tips that will help with how to pitch a great idea:
1. Create Fresh Content
Reading the same material in the same style over and over again can be boring and tiresome. Fresh material brings with it a fresh voice and a new outlook. It’s best to carve out a niche for yourself with your writing, impress your readers with facts, and show some wit and sparkle.
2. Create Quality Content
When you create quality content, it means your blog post is much more likely to be accepted. The first thing you need to do is check your post for grammatical and spelling errors; there are plenty of online grammar checkers you can use for this purpose.
Even though you may not be a perfect writer, you should always aim to create your best work all the time. And if you’re going to be submitting your post to be published on a blog, it’s important you give it your best shot.
Demonstrate your writing skills, and save people the time and stress it would take for them to get your content up to the right quality for their blog. If you’re able to impress first time round, they may invite you to contribute future posts.
Proofread your post and if possible, get a second person to check it. If you can do all these things, there’s a high chance your post will not end up in the email bin. While proofreading, edit the post until you are able to achieve the wording you’re comfortable with.
3. Post in Your Niche
This is one of the most important tips for writing successful guest posts. Your niche provides some sort of comfort zone, and it’s where you should be starting your guest blogging from. This way, whoever reviews your entry will recognise your effectiveness, knowledge and passion about the subject. And because you’ll be linking back to your own website, it will make more sense if your blog is in the same niche as your guest post. Besides, this presents you as a subject-matter expert.
Another good reason to write about a subject you’re comfortable is that you could be asked to provide more posts in the same niche. While it’s good to explore and experiment, you might end up writing sub-standard content if you go too far outside of your speciality areas.
4. Stir Emotions and Intellectual Reactions
You need to know your audience. So, rather than create bland content, create something that stirs an emotional response. If your post comes across as boring, the reviewer might reject it. If you’re going for an intellectual approach, then do plenty of research and make sure you provide facts and figures. An emotional blog post should be personal, friendly and down to earth – those who read it will relate more with whatever you’re writing about. A great emotional blog post comes across as if it’s a real person in dialogue with someone else. If your writing is too formal, you might be stifling a lot of your creativity. Go with a casual, more relaxed tone when writing blog posts like this.
5. Write about a Hot Topic
The topic of your guest blog goes a long way to determining whether it will be approved or rejected. We live in a time when people are always on the lookout for trending topics. If the topic of your guest post is hot, there is a high probability it will be accepted. If you time yourself right, and you’re able to post about a trending topic at the right time, you might be setting yourself up for success.
If the topic isn’t that hot, you can still put a spin on it and write it in a way that makes it irresistible for readers. It doesn’t matter if it’s a subject that has been written about many times, if you can put a new spin on it, people will want to read it.
Guest posts are essential for backlinks, traffic, and site authority. If you follow these tips, you’ll increase your chances of getting published. However, we can do all the hard work for you. We’re a guest post agency, and if you use us, you’ll get quality content relevant to your site. Get in touch with us today to enquire about our guest post services.
Related Guest Posts blog posts:
Some people believe that guest posting has lost some of its allure and effectiveness, but if done right, guest posts are still very useful in building your brand, increasing traffic to your site and getting inbound links – that’s links from other sites to your site.
Even though Google frowns at low-quality guest posting, there is no doubt that with a top-quality guest post service, this powerful strategy will be the bedrock of link building for a long time to come.
This article aims to show you how to get your guest posts accepted by other blogs.
Let’s get into it!
1. Guest post on websites with the readership you want to reach
Firstly, you need to be clear about your target audience – who they are and the blogs they read. Be careful about which sites you want to submit your guest posts to. Don’t waste your time and energy submitting content to a website whose audience is not the right fit.
Once you get that right, you’ll gain traffic that sticks, from people who are intrigued enough by your guest post that they’ll visit your site to discover more great posts.
2. Ensure your content is original
High-quality sites care about their readers’ experience more than anything, and they always want to provide the best content. So, unless there’s an understanding that you can use the content that has been published elsewhere, always try to submit an original post.
3. Be a Great Writer
Try to submit your best works for guest posting because quality sites are very picky about the type of content they serve their audience. Edit your post, take time to correct the grammar, punctuation and spelling. It will save the site owner the headache of having to edit or reformat your post. This increases your chances of getting published and being invited to submit more posts in the future.
4. Abide by the Guest Posting Guidelines
If your target site has a set of guest-posting guidelines, stick to them. It makes the submission process less stressful for everyone.
On the other hand, if you choose to ignore the guidelines, you’re basically telling the site owner that you haven’t read their blog and you haven’t bothered to find out how they want things to work.
If you can’t find any guest-posting guidelines after looking through the whole site, then send them an email to ask.
5. Be careful how you link to your site and don’t add affiliate links
You’re guest posting because you want to get links pointing to your site to get traffic. However, loading the post with links to your blog can be considered tacky. One, or at the most two, links to your blog is enough.
Also, adding affiliate links to your post is inappropriate unless you have the consent of the blog owner.
6. Ensure your post adds value
Blog owners will only accept a guest post if they are sure it will be of value to their readers. As part of planning towards submitting your guest post through your guest post agency, make sure you read the blog so you can familiarise yourself with the topics covered, style of writing, and the response of the readers.
Flesh out your content. If your post is weak, it won’t get accepted. Not only that, but it also sends a bad message about your writing, product, or brand. The last thing any blog owner wants to do is publish a guest post that does not meet the quality their audience is used to.
7. Read the Target Blog
Post, comment, and get involved with the community in the target blog before you submit your guest post. Be helpful and an asset to the community so that when your post is published with your name attached to it, the fact that you have already proven yourself to be trustworthy and helpful means it will be accepted by the community.
8. Time your Guest Post Submission
There will be times when the blog owner has to go away for a while, for whatever reason. At these times, most blog owners will appreciate some high-quality posts that can be slotted into the queue and posted while they are away.
If you notice any breaks in the blog owner’s normal schedule, it’s a great idea to send them an email to ask if you could help by submitting a guest post.
9. Don’t show desperation
It’s great if you can provide content that is the right fit for the blog, but you also have to give the post your own voice. Don’t be so desperate to the extent where you want to please the blog owner by kowtowing to them. The last thing any blog owner wants to add to their already busy schedule is having to guide you through the whole process.
10. Make your guest post easy to accept
When making contact with the blog owner, be polite and kind. Be detailed and concise in your emails, try as much as possible to keep them short and to the point.
Ensure your content is well written, useful and on-topic so that the blog owner can use it immediately without having to edit or reformat it. Their readers will find it valuable, and you will be proud to have it published.
11. Be active in the comments section
The fact that your guest post is accepted does not mean you should relax – there’s still a lot to do. Check when your post is published and be available to interact with the readers in the comments section. This helps your host and allows you to showcase your knowledge and build relationships.
12. Write a good bio
Keep your bio short and concise, and add a clear call to action. The whole idea is for the reader to get to know more about you on your own site.
You could design a special landing page for the new readers coming from your guest post. This allows them to have quick, first-hand information about you without having to navigate blindly through your blog.
Guest blogging is a great way of presenting yourself as an authority in your niche, positioning yourself as a well-known name in the industry, getting exposure back to your site (traffic), and building backlinks to your site. Guest posting is valuable to your business – to get it done right, outsource to a guest post agency today for optimum results.
Get in touch with WooContent today to enquire about our guest posting service.
Blogger outreach refers to when a business enlists the services of a blogger to stimulate product engagement and drive awareness for services. Such partnerships leverage on gaining access to the blogger’s community and using their influence to earn the trust of their community.
What blogger outreach services offer
The process of entering a partnership can be time-consuming: from selecting a blog that is a good fit for your brand/product to price negotiations and coming up with the right strategy. There are no guarantees that the selected strategy will be successful. Choosing a professional blogger outreach service evens the odds and gives you the opportunity of selecting ideal influencers and a suitable strategist.
The marketing industry today recognises the power of blogger outreach to online marketing. Influencer/blogger marketing does wonders for brand awareness and public relations; however, many brands have failed to recognise the positives that come from leveraging on such strategic relationships, and you don’t want to be one of them.
Many companies don’t realise just how important bloggers and influencers are today. Even though blogger outreach and influencer marketing have been proven to be critical to digital marketing success, too many businesses have created needless animosity between themselves and players in this budding industry because they dislike what they stand for and how much of a following they possess.
Here are 5 tips to help you understand influencer marketing if you want to engage the services of influencers to push your story and achieve impressive results.
1. Blogging is serious business
The first thing to realise is that blogging is not just an attempt to keep busy by scribbling down a few words that people pay little attention to. A lot of companies have this attitude to blogging and lose the opportunity to snap up a blogger’s services. Bloggers have followers growing from thousands into millions. Their sites have become a reliable place for trending information on a wide variety of topics, so don’t miss out.
2. Blogging is not charity
The numbers speak for themselves on this one. Influential bloggers have the reach and influence to give you an extra advantage, and nobody is going to offer that to you without expecting you to pay. Influencer marketing often comes with a team, and no one is going to put in that many hours of work for free samples. The easiest way to lose them is to come to the negotiating table with this mindset. It is disrespectful to their craft, too. Perfecting the art of blogging takes years of experience and hours of hard work. This is what you are paying for when you hire them.
3. Be fair with payment
Never treat bloggers like you are doing them a favour. Bloggers understand their readers and connect with them through their posts and comments. A blogger’s biggest currency is trust. They reserve the right to refuse a strategy that puts the trust of their readers at risk. It keeps their readers’ following and grows their numbers over time. Bloggers must find the right balance between advertising and uploading content so as not to send messages that conflict with their niche. To do so would lose them followers, which would be bad for you, too. Your job as a commercial partner is for your content not to conflict with their niche, and trust their judgement when they decline content that creates this, as it serves no purpose to either of you.
4. Trust their judgement
If you are already considering working with a blogger, you have some measure of faith in their ability to deliver for you. Bloggers know their audience. They know how to get their attention. This is an art perfected over time, so you should trust them to know what will have the desired impact. Profitable partnership between brands and bloggers is based on mutual trust.
5. Be patient
Finally, you need to give some time for all the hard work to pay off. Bloggers work with schedules and observe trends, using them to work in their favour for a wider reach and desired impact. Bloggers go through planning, writing and editing, using bold images and SEO techniques to gain traction for the posts before uploading them on various social media. They know you have deadlines, but a prior understanding of these processes requires patience for the best results.
You don’t get a second chance to make a good first impression, so you do your due diligence when choosing who to drive your influencer marketing campaign. Think long-term when choosing the right blogger outreach agency to drive awareness and rake in those numbers. Are you a start-up company that wants to maximise publicity on a relatively cheap budget? Set the ball rolling with the right influencer and get ready to reap impressive rewards. Treat them right, and you will get the best to want to work with you. They are important to you, and they are important to us, too!
Blogger outreach is when a brand collaborates with a blogger to promote a product, brand or company.
This is done by the creation of a blog post, either by the brand or the blogger, which is then published on the blogger’s site and shared across their social channels. In some cases you will be receive a backlink to your website, which can help improve your search engine optimisation (SEO).
According to Orbit Media’s blogger survey, 64% of bloggers publish their content on other sites in the form of a guest post, creating a backlink to their own site. Backlinks act as votes of authority from one site to another and help improve that page’s Google ranking.
If you are looking to increase your business’s online presence by working with bloggers, here are a few dos and don’ts:
Build relationships / Personalisation
Building relationships with bloggers is vital for maintaining an ongoing working relationship. Always remember to use their name when emailing or calling, keep them up to date on all timescales, advise them of any changes and ask them for guidance on what their blog audience might like.
Create relevant content
You should always ensure all content created is relevant to the site you are going to publish on, and that it’s suitable for its readers. If a business is writing the content, for instance, you should read a few of the blog posts already published on its site to get a feel for the tone of voice used – ask the blogger for input on style if you are unsure. If the blogger themselves is writing it, make sure you give clear guidelines on the content you want in the article and how you would like it to be structured – and don’t forget to ask to approve the content before it gets published.
Create a database of contacts
Creating a database of contacts is an easy way for you to be able to monitor the bloggers you have worked with in the past. Here you can categorise them by the niche of their site, the Domain Authority of the site and the amount of social interaction they receive.
Having a database in place is useful for time management; with all of your contacts in one place, you can also keep a record of bloggers you would like to work with in the future and also those who may not want to work with your brand.
There are plenty of tools out there to help with blogger outreach – some of the best are:
Ask for social sharing
It is good practice to check the blogger’s social reach and activity. If the blogger has a well-engaged social audience, it’s well worth asking them to not only publish the blog on their site but to also share it across their social channels for further exposure.
Ask for backlinks
As simple as it sounds – just send out an email and ask the blogger for a link to your page. You are not offering anything in return (such as a guest post), but just some camaraderie between bloggers to try to boost your rankings.
Monitor and measure
This is a vital step to link-building, as there is no point in a marketing campaign if you are not going to monitor its progress and measure the impact it has had on your rankings. You can monitor your campaign through Mention – this site will show you your mentions across social channels, blog posts and forums. To measure your campaign’s ROI (Return On Investment) you can use Google Analytics – this is also a good tool to measure what your audience is searching your site for, to identify your worst-performing pages and also your best.
Remember that many bloggers have full-time jobs and are also parents, as well as running their blog. Be realistic with your timeframes, both for replies to your emails and for content to be published.
Many bloggers will have publication schedules done on a monthly basis due to their workload.
Fail to do your research
Always read a blogger’s advertising guidelines before contacting them. The majority will have strict rules on the type of collaborations they accept on their site. Many bloggers may not accept guest posts and prefer to create their own content; others will not accept dofollow links in accordance with Google guidelines. Ensuring you consider this will give you a higher reply rate.
By personalising your email rather than bulk sending, not only are you able to personalise your approach for each blogger, but you will also avoid cross-referencing data. Your emails with each blogger should be personal to them and the campaign/article you are looking to run with them.
When done correctly, blogger outreach is a great way for businesses and brands to reach highly engaged audiences. If you do not have the resources in-house for blogger outreach, you can always seek external help by the way of a copywriting agency – this is what we specialise in here at WooContent!