Some people believe that infographics have had their day. It’s true that five to 10 years ago, they were everywhere, and were a regular fixture of high-profile websites and magazines. But when done well, a top-quality infographic is still the perfect way to present complicated concepts in an easy-to-understand way.
Infographics tell a story, they’re highly shareable and they help engage people with your brand. Here are some key reasons why infographics should be part of your content strategy.
This is one of the greatest strengths of an infographic – they’re incredibly linkable. Often, writers don’t want to embed a complicated graphic on their site, so instead, they’ll take a screengrab and simply link to it. That way, the reader gets to see how it looks, and they have the option to click through to find out more. Everyone’s a winner.
If you see something you like online, you’ll want to share it. And good infographics resonate with people, persuading them to share them with friends and colleagues. In a former role, I used to be responsible for overseeing infographics, and we always made sure we chopped them up into solo cards to share over our social media channels. They were always well received, and we made sure that infographics were a regular part of our content strategy.
A picture is worth a thousand words, and the beauty of infographics is that they explain in a relatively short, simple way what would take considerably longer to do with words. Infographics are great at breaking down fiddly concepts and giving people a clear idea of the subject under discussion. Not only that, but with people spending less than 15 seconds looking at a website, infographics are the smart choice.
You can design the prettiest infographic in the world, but it still needs to tell a story. This should be why you’re using an infographic in the first place, so never forget the powerful way that they can educate your audience. You might want to:
Infographics let you do this, and turn a story into something compelling for your audience.
We’re a copywriting agency, and we hate to say it, but it’s true: people prefer looking at images than text. If you hear a fact or piece of information, you have a 10% chance of remembering three days later. But if there’s a picture accompanying it, that figure rises to 65%. This stat alone should be enough to convince you of the power of the infographic. But graphics and imagery should always form part of your content marketing in any case. No one wants to be presented with wave after wave of text. Infographics provide the necessary balance for your brand.
A big claim, but it’s true – use an infographic in the right way, and your sales will increase. Let’s say you’re a travel brand selling ski holidays. Customers want to make an informed choice between resorts. So, you produce an infographic giving them an at-a-glance view on monthly snowfall figures, ski-piste quality, nightlife, and transfer times. That saves them from clicking on endless pages trying to make a comparison. You’ve done the hard work for them, and that could well turn into more sales for you.
If you start creating info-packed infographics that are liked and shared, you’re well on your way to be regarded as an expert in your field. Such content encourages trust and loyalty among customers, and is priceless in competitive industries.
These magnificent seven reasons have hopefully convinced you why you should make infographics part of your content strategy. Done well, they’re a fantastic piece of content marketing, and they will make a significant impact in attracting new people to your brand.
If you’ve decided that your brand will benefit from an infographic or two, then get in touch with us today.
More than 2 million blog posts are published every day, vying for the attention of readers in the hopes of converting words into leads, sales and advertising clicks.
If you're reading this, it's likely you've entered the blogging world to gain visibility in front of your target audience and build a content hub. But with readers inundated with such excessive amounts of information, it's hard to stand out and engage with them.
If you're seeing a high bounce rate (explained by Hubspot), no social shares and low readership, it may be time to re-examine your writing.
Below are 7 common blogging mistakes that may be scaring your readers away:
A major blogging faux pas, this is just downright annoying. If you had landed on this page and it was actually about seven blogs with spelling mistakes, you'd most likely leave. It wouldn't be the advice you'd come for, and you wouldn't waste your time reading content unrelated to your search.
Attention grabbing titles should always follow quality content. No matter how enticing the headline, if the content doesn't equally engage, people will leave.
To combat this, write working titles instead of set-in-stone ones, or simply don't write one until the piece is finished. This gives you breathing room and allows you to tailor your title to your blog post, a win-win all around.
If you've made it this far, that means we've done a successful job of keeping you interested. This is not a stroke of fate, but a planned style, format and tone that you can implement on your blog.
Readers skim. That's reality in today's mobile, on-the-go world. So your writing should reflect that impatience by breaking up text with headers and avoiding paragraphs longer than three to four (short) sentences.
Likewise, your posts should hover around 800 to 1000 words. Leave those 2,000-word guides for rare occasions, because while they can bring in dedicated visitors and rank well in Google, the majority of readers only spend 15 seconds on your blog.
Readers can see through this, and it causes your blog posts to become flowery and unfocused. The biggest pitfall comes when writers try to copy someone else's writing style. Even though Moz or Hubspot may garner a lot of traffic, it doesn't mean forcing your writing to sound like theirs will work for your target market.
Following this guideline is especially difficult when you write for an agency or as a freelance blogger, because your topics tend to be assigned and not always of interest to you personally. Do your keyword research and find the angle that keeps you intrigued.
While blogs may follow the typical university term paper outline of intro, body, conclusion, the comparison ends there. Dry, scholarly writing full of industry lingo and impressively large words have no place in the world of blogging. And proper sentence structure is a loosely followed principle (as just demonstrated by starting this sentence with 'And').
You're not being graded by anyone but search engines such as Google. And Google likes readability – just like your readers.
The best bloggers write like they talk. They create posts that sound as if they're talking directly to their readers, and keep the flow and voice natural and compelling.
No one cares about you. There, we said it. When visitors find your blog, they don't want to hear about your experience using Moz Keyword Explorer. At least not solely.
Instead, they want to know how your experience with Moz Keyword Explorer can: a) benefit them when they use the tool, b) keep them from making a mistake, or c) relate to their business.
Stop writing stories and start turning them into actionable posts.
SEOs and bloggers everywhere shout about the value of link juice, but how many links is too many? Google gives the vaguest help, saying a 'reasonable amount' is good. Kissmetrics is slightly more useful, but here's the general rule:
Having too many links is considered spammy, whereas too few links lead to a high bounce rate and lower authority.
For instance, in a 1000-word blog (like this one), adding two links to every paragraph would make the whole post look like a colourful, underlined mess. Adding only two overall gives readers few places to go to check my sources or read further, so they leave.
Important note: anchor text – the words that hold the hyperlink – must be relevant. If a company links to their social media services every time a blog post said 'Facebook', not only is bad anchor text like that annoying and misleading, Google hates it.
In the mad rush to get as much content published as fast as possible under the guise that 'content is king', bloggers skip the most important step: editing.
While typos may slide when you're president of the United States, grammatical errors slow your readers down and make your work look sloppy and unprofessional. After two mistakes, people stop reading and look for a more reliable source. And you should never link to an article with errors – it reflects poorly on your own post and minimises the hard work put in to gain readers' trust.
Build steps into your writing process that include a first, second, third, and even fourth edit. Take a break from the article, come back to it and make changes. Use software such as Grammarly or just your basic Microsoft Word spellcheck to locate errors and correct them.
At the end of the day, blogging is about authenticity and quality. Keep your target audience in mind and write posts to meet their needs and answer their questions. If you simply don't have enough time to pump out excellent content, consider outsourcing to a copywriting agency. Not only will your audience begin to appreciate your content (and in turn your brand), Google will award you some brownie points as well. It's a win-win.
Get in touch with WooContent today to enquire about our blog writing service.