Pricing

We will send you the proposed publishers to approve before we pitch the content.
£500 Minimum Order Value
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Who is this blogger outreach service for?

Agencies

Doing well at SEO requires a good chunk of time and knowhow, and working in an agency, you are always busy (trust us, we know from first-hand experience). Our guest post service is designed to save you time and money, and help you focus on strategy and your clients. Simply pick and choose what you need and we will take care of the rest.

SMEs

Whether you’re a start-up or an established business trying to further your digital marketing, we understand that time and money are often barriers to investing in agencies. That’s why we have developed an online service that enables you to scale your link building activity up or down, as you require. With our extensive knowledge, we can also help you plan a strategy if required.

Freelancers

If you are delivering SEO campaigns for your clients, it’s likely you will be planning some link building to help drive results. You can waste hours trying to find the right freelancer, which is one of the many problems we can help you solve. More importantly, we can help you overcome the challenge of building highly-qualitative links that will have a positive, long-lasting effect on your organic search.

The benefits of blogger outreach?

1.

Brand awareness - Blogger outreach helps you to connect with your target audience, increasing brand awareness and online visibility. It complements social media marketing and gives you extra exposure to the right people.

2.

Become a trusted authority - When you produce informative copy relevant to your followers and customers, their trust in your brand grows. People want to do business with credible brands, and blogger outreach can help secure your reputation as trustworthy and knowledgeable.

3.

More links - Blogger outreach allows you to get backlinks from other websites. This is crucial to climbing higher in Google rankings, because they also take readers straight to your website, increasing visitor numbers.

4.

Increased site visits - Promoting your brand through blogger outreach will increase the number of people who visit your website. Give them engaging content in your blogs, and they'll go to your site to see what else you have to offer.
Our approach to blogger outreach
Planning
We define your audience, look at your existing link profile, map different types of blogs aligned with your audience, come up with content ideas.

Content Creation
We produce content, contact bloggers, confirm terms and timelines, and send content for publishing.

Outreach
We provide you with a report that summarises the results.

Types of content we produce

Woo is an expert in providing blogger outreach services focused on specific goals, usually as part of a wider SEO strategy. Don’t waste money on poor-quality content placed on websites with limited traffic, low-ranking keywords and poor Domain Authority – you should always invest in quality, not quantity. Here’s what makes us different:

1.

Dedicated account management, with up to one-hour-a-week consultancy calls

2.

Quick turnaround – we can deliver campaigns inside seven days if required

3.

High-quality content written by industry-experienced copywriters, not generic writers

4.

Relationships with leading bloggers and magazine publishers across all sectors

5.

Campaigns with an average backlink profile of +35 Domain Authority (DA)

6.

Wider SEO and content marketing consultancy offered as standard

Testimonials

  • Ian Crawford

    "Woo has consistently impressed me with their commitment and dedication to achieving the best possible results for our brand. They understand that return on investment relates to figures on the bottom line, and not some transient social media metric"

    Brand Manager
    HolidayHypermarket.co.uk
  • Dipesh Pattni

    "Really pleased with the quality of copywriting and guest posts Woo delivers. Affordable, on time, with fantastic results."

    Director
    help4addiction.co.uk
  • Monty Jivraj

    "Woo is an amazing copywriting & content marketing agency. Their prices are reasonable. In addition their professional services are exceptionally good and I will most definitely use them again and you should do the same."

    Gannons Solicitors
  • James Rusell

    "Woo create SEO-friendly content that my clients love. They are great strategists and always help me shape campaigns that deliver great results."

    MD
    Flat Frog
  • Michael Ryan

    "Woo has helped me across a few areas including content, links & helping us build a content marketing strategy for our business. The work has been of a high standard and has made a direct impact on our site & the quality of leads we receive. I will be using them again for sure!"

    MD
    Mr SEO
  • Assad Khan

    "As a recruitment business, it's not easy to source good content from people who understand your industry. These guys understand recruitment and our sector, and they deliver high-quality content on time. Reasonably priced too. Thank you and will definitely be using them again."

    MD
    Elliot Recruitment

FAQs

What is blogger outreach?

Blogger outreach is the process of reaching out to bloggers and influencers to create working relationships. These working relationships may involve bloggers creating authentic content to promote your product or offering as a business. Usually, you would reach out to bloggers and influencers who are either in the same industry as you or who have a strong following akin to your target audience for your product. Blogger outreach is generally a medium- to long-term strategy, but it can have very high returns if you can build a positive and mutually beneficial relationship.

Why is blogger outreach important?

Blogger outreach is important because most people in this digitally savvy day and age don’t like being advertised to. Google Ads and social media ads are quickly becoming saturated, expensive and competitive, and it can be tricky, especially as a newer brand, to get yourself out there. This is why it’s important to create key relationships with authentic bloggers who already have a strong following and ideally a good Domain Authority (DA), and for them to create content that shares the benefits of your brand in a (relatively) organic manner with their audience – your target audience.

What is outreach in SEO?

Outreach in SEO is one of the main strategies to build effective links. It’s the process of reaching out to bloggers, influencers or other brands in your industry who have an established audience that matches your target audience in order to share the benefits of your product or service. It’s important that during your outreach process, you focus on mutually beneficial partnerships and medium- to long-term relationships, rather than looking for quick wins. The outreach element of your strategy should be a considered effort, with a view to creating a diverse backlink portfolio.

What is link building?

Link building is the process of creating and generating opportunities for other websites to link back to your website. It’s a key SEO ranking factor for search engines because if other websites link to yours as a reference point, this shows Google that you are an authoritative source of information. By creating a strong referral network with lots of backlinks via the process of link building, search engines improve your DA/Domain Authority.

What is Domain Authority?

Domain Authority is one of the key components of SEO and improving organic rankings. Content and links are a core element that improve your metrics. Also known as DA, Domain Authority is a score ranging from one to 100 that measures your likelihood of a positive ranking on search engines. In essence, if you were to measure two competitor websites based on DA, the one with the highest score would be the most likely to rank higher across a wider range of keywords.

More FAQs...

Why are links so important?

Links are important because they are a significant ranking factor for search engines. Some of the key considerations for SEO are relevance and popularity, and creating backlinks hits both of these markers. Each time you get a genuine backlink from another website or blog, search engines give you a boost in their overall ranking considerations. Backlinks show search engines that not only is your content accurate and relevant, but also that your domain is an authority for this industry/topic. It’s important that you create impressive, useful copy as part of a content strategy to support your link-building efforts.

Is link building still relevant?

Yes! But instead of actively paying for links on other websites, Google encourages businesses to create useful content and copy that creates organic opportunities for link building. It’s important to Google that it is providing the best experience and results for its users, so it promotes building organic backlinks rather than focusing on high-volume, poor-quality content and links, in the hope of sharing truly useful and intelligent content. So this year, instead of spending time on cutting corners and investing in low-quality link building, put your time into producing great content and forging genuine relationships with bloggers, journalists and editors.

What is an outreach strategy?

A successful outreach strategy is the plan in your business to create relationships and build links. Whether you decide to reach out to bloggers, influencers or brands with complementary offerings in your sector, you should have a clear and structured strategy to achieve this. This should include a content plan at its core, as well considering the sorts of partners you want to work with. The most common methods of outreach are email and social media, and it’s crucial to a successful relationship that you approach it with a medium- to long-term vision for the best returns.

How much does outreach cost?

The cost of a blogger outreach campaign can range from anywhere between £1,000 and £10,000, depending on the scope of the campaign and the type of content we are producing. Every campaign we produce will have KPIs (key performance indicators) attached, so we have specific targets to fulfil.

5 Blogger Outreach Tips

Blogger outreach refers to when a business enlists the services of a blogger to stimulate product engagement and drive awareness for services. Such partnerships leverage on gaining access to the blogger’s community and using their influence to earn the trust of their community.

What blogger outreach services offer

The process of entering a partnership can be time-consuming: from selecting a blog that is a good fit for your brand/product to price negotiations and coming up with the right strategy. There are no guarantees that the selected strategy will be successful. Choosing a professional blogger outreach service evens the odds and gives you the opportunity of selecting ideal influencers and a suitable strategist.

The marketing industry today recognises the power of blogger outreach to online marketing. Influencer/blogger marketing does wonders for brand awareness and public relations; however, many brands have failed to recognise the positives that come from leveraging on such strategic relationships, and you don’t want to be one of them.

WooContent blogger

Blogger-brand liaisons

Many companies don’t realise just how important bloggers and influencers are today. Even though blogger outreach and influencer marketing have been proven to be critical to digital marketing success, too many businesses have created needless animosity between themselves and players in this budding industry because they dislike what they stand for and how much of a following they possess.

Here are 5 tips to help you understand influencer marketing if you want to engage the services of influencers to push your story and achieve impressive results.

1. Blogging is serious business

The first thing to realise is that blogging is not just an attempt to keep busy by scribbling down a few words that people pay little attention to. A lot of companies have this attitude to blogging and lose the opportunity to snap up a blogger’s services. Bloggers have followers growing from thousands into millions. Their sites have become a reliable place for trending information on a wide variety of topics, so don’t miss out.

2. Blogging is not charity

The numbers speak for themselves on this one. Influential bloggers have the reach and influence to give you an extra advantage, and nobody is going to offer that to you without expecting you to pay. Influencer marketing often comes with a team, and no one is going to put in that many hours of work for free samples. The easiest way to lose them is to come to the negotiating table with this mindset. It is disrespectful to their craft, too. Perfecting the art of blogging takes years of experience and hours of hard work. This is what you are paying for when you hire them.

WooContent money

3. Be fair with payment

Never treat bloggers like you are doing them a favour. Bloggers understand their readers and connect with them through their posts and comments.  A blogger’s biggest currency is trust. They reserve the right to refuse a strategy that puts the trust of their readers at risk. It keeps their readers’ following and grows their numbers over time. Bloggers must find the right balance between advertising and uploading content so as not to send messages that conflict with their niche. To do so would lose them followers, which would be bad for you, too. Your job as a commercial partner is for your content not to conflict with their niche, and trust their judgement when they decline content that creates this, as it serves no purpose to either of you.

4. Trust their judgement

If you are already considering working with a blogger, you have some measure of faith in their ability to deliver for you. Bloggers know their audience. They know how to get their attention. This is an art perfected over time, so you should trust them to know what will have the desired impact. Profitable partnership between brands and bloggers is based on mutual trust.

5. Be patient

Finally, you need to give some time for all the hard work to pay off. Bloggers work with schedules and observe trends, using them to work in their favour for a wider reach and desired impact. Bloggers go through planning, writing and editing, using bold images and SEO techniques to gain traction for the posts before uploading them on various social media. They know you have deadlines, but a prior understanding of these processes requires patience for the best results.

You don’t get a second chance to make a good first impression, so you do your due diligence when choosing who to drive your influencer marketing campaign. Think long-term when choosing the right blogger outreach agency to drive awareness and rake in those numbers. Are you a start-up company that wants to maximise publicity on a relatively cheap budget? Set the ball rolling with the right influencer and get ready to reap impressive rewards. Treat them right, and you will get the best to want to work with you. They are important to you, and they are important to us, too!

If you would like to know how our blogger outreach agency could be of benefit to your business, feel free to get in touch with us.

£500 Minimum Order Value
Sign up now


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