Premium-quality blogger outreach service for agencies, brands and freelance marketers.
Future-proof, natural links, on relevant high-authority blogs and magazines.
Fuel your SEO today!
Doing well at SEO requires a good chunk of time and knowhow, and working in an agency, you are always busy (trust us, we know from first-hand experience). Our guest post service is designed to save you time and money, and help you focus on strategy and your clients. Simply pick and choose what you need and we will take care of the rest.
Whether you’re a start-up or an established business trying to further your digital marketing, we understand that time and money are often barriers to investing in agencies. That’s why we have developed an online service that enables you to scale your link building activity up or down, as you require. With our extensive knowledge, we can also help you plan a strategy if required.
If you are delivering SEO campaigns for your clients, it’s likely you will be planning some link building to help drive results. You can waste hours trying to find the right freelancer, which is one of the many problems we can help you solve. More importantly, we can help you overcome the challenge of building highly-qualitative links that will have a positive, long-lasting effect on your organic search.
Brand awareness – Blogger outreach helps you to connect with your target audience, increasing brand awareness and online visibility. It complements social media marketing and gives you extra exposure to the right people.
More links – Blogger outreach allows you to get backlinks from other websites. This is crucial to climbing higher in Google rankings, because they also take readers straight to your website, increasing visitor numbers.
Become a trusted authority – When you produce informative copy relevant to your followers and customers, their trust in your brand grows. People want to do business with credible brands, and blogger outreach can help secure your reputation as trustworthy and knowledgeable.
Increased site visits – Promoting your brand through blogger outreach will increase the number of people who visit your website. Give them engaging content in your blogs, and they’ll go to your site to see what else you have to offer.
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.
The typical process we apply when working with clients can be summarised into three phases:
Identifying and understanding customer profiles, defining content goals
Keyword research, trend analysis, competitor analysis, brainstorming
Content calendars, style and tone-of-voice guidelines, optimization
Dedicated account management, with up to one-hour-a-week consultancy calls
Quick turnaround – we can deliver campaigns inside seven days if required
High-quality content written by industry-experienced copywriters, not generic writers
Relationships with leading bloggers and magazine publishers across all sectors
Campaigns with an average backlink profile of +35 Domain Authority (DA)
Wider SEO and content marketing consultancy offered as standard
Blogger outreach is the process of reaching out to bloggers and influencers to create working relationships. These working relationships may involve bloggers creating authentic content to promote your product or offering as a business. Usually, you would reach out to bloggers and influencers who are either in the same industry as you or who have a strong following akin to your target audience for your product. Blogger outreach is generally a medium- to long-term strategy, but it can have very high returns if you can build a positive and mutually beneficial relationship.
Blogger outreach is important because most people in this digitally savvy day and age don’t like being advertised to. Google Ads and social media ads are quickly becoming saturated, expensive and competitive, and it can be tricky, especially as a newer brand, to get yourself out there. This is why it’s important to create key relationships with authentic bloggers who already have a strong following and ideally a good Domain Authority (DA), and for them to create content that shares the benefits of your brand in a (relatively) organic manner with their audience – your target audience.
Outreach in SEO is one of the main strategies to build effective links. It’s the process of reaching out to bloggers, influencers or other brands in your industry who have an established audience that matches your target audience in order to share the benefits of your product or service. It’s important that during your outreach process, you focus on mutually beneficial partnerships and medium- to long-term relationships, rather than looking for quick wins. The outreach element of your strategy should be a considered effort, with a view to creating a diverse backlink portfolio.
Domain Authority is one of the key components of SEO and improving organic rankings. Content and links are a core element that improve your metrics. Also known as DA, Domain Authority is a score ranging from one to 100 that measures your likelihood of a positive ranking on search engines. In essence, if you were to measure two competitor websites based on DA, the one with the highest score would be the most likely to rank higher across a wider range of keywords.
