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Blogger Outreach Service

Premium-quality blogger outreach service for agencies, brands and freelance marketers.
Future-proof, natural links, on relevant high-authority blogs and magazines.
Fuel your SEO today!

Who is this blogger outreach service for?

Agencies

Doing well at SEO requires a good chunk of time and knowhow, and working in an agency, you are always busy (trust us, we know from first-hand experience). Our guest post service is designed to save you time and money, and help you focus on strategy and your clients. Simply pick and choose what you need and we will take care of the rest.

SMEs

Whether you’re a start-up or an established business trying to further your digital marketing, we understand that time and money are often barriers to investing in agencies. That’s why we have developed an online service that enables you to scale your link building activity up or down, as you require. With our extensive knowledge, we can also help you plan a strategy if required.

Freelancers

If you are delivering SEO campaigns for your clients, it’s likely you will be planning some link building to help drive results. You can waste hours trying to find the right freelancer, which is one of the many problems we can help you solve. More importantly, we can help you overcome the challenge of building highly-qualitative links that will have a positive, long-lasting effect on your organic search.

The benefits of blogger outreach?

1.

Brand awareness – Blogger outreach helps you to connect with your target audience, increasing brand awareness and online visibility. It complements social media marketing and gives you extra exposure to the right people.

3.

More links – Blogger outreach allows you to get backlinks from other websites. This is crucial to climbing higher in Google rankings, because they also take readers straight to your website, increasing visitor numbers.

2.

Become a trusted authority – When you produce informative copy relevant to your followers and customers, their trust in your brand grows. People want to do business with credible brands, and blogger outreach can help secure your reputation as trustworthy and knowledgeable.

4.

Increased site visits – Promoting your brand through blogger outreach will increase the number of people who visit your website. Give them engaging content in your blogs, and they’ll go to your site to see what else you have to offer.

Our approach

Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:

Research

Identifying and understanding customer profiles, defining content goals

Ideation

Keyword research, trend analysis, competitor analysis, brainstorming

Creation

Content calendars, style and tone-of-voice guidelines, optimization

Testimonials

Types of content we produce

Dedicated account management, with up to one-hour-a-week consultancy calls

Quick turnaround – we can deliver campaigns inside seven days if required

High-quality content written by industry-experienced copywriters, not generic writers

Relationships with leading bloggers and magazine publishers across all sectors

Campaigns with an average backlink profile of +35 Domain Authority (DA)

Wider SEO and content marketing consultancy offered as standard

FAQs

Blogger outreach is the process of reaching out to bloggers and influencers to create working relationships. These working relationships may involve bloggers creating authentic content to promote your product or offering as a business. Usually, you would reach out to bloggers and influencers who are either in the same industry as you or who have a strong following akin to your target audience for your product. Blogger outreach is generally a medium- to long-term strategy, but it can have very high returns if you can build a positive and mutually beneficial relationship.

Blogger outreach is important because most people in this digitally savvy day and age don’t like being advertised to. Google Ads and social media ads are quickly becoming saturated, expensive and competitive, and it can be tricky, especially as a newer brand, to get yourself out there. This is why it’s important to create key relationships with authentic bloggers who already have a strong following and ideally a good Domain Authority (DA), and for them to create content that shares the benefits of your brand in a (relatively) organic manner with their audience – your target audience.

Outreach in SEO is one of the main strategies to build effective links. It’s the process of reaching out to bloggers, influencers or other brands in your industry who have an established audience that matches your target audience in order to share the benefits of your product or service. It’s important that during your outreach process, you focus on mutually beneficial partnerships and medium- to long-term relationships, rather than looking for quick wins. The outreach element of your strategy should be a considered effort, with a view to creating a diverse backlink portfolio.

Link building is the process of creating and generating opportunities for other websites to link back to your website. It’s a key SEO ranking factor for search engines because if other websites link to yours as a reference point, this shows Google that you are an authoritative source of information. By creating a strong referral network with lots of backlinks via the process of link building, search engines improve your DA/Domain Authority.
 

Domain Authority is one of the key components of SEO and improving organic rankings. Content and links are a core element that improve your metrics. Also known as DA, Domain Authority is a score ranging from one to 100 that measures your likelihood of a positive ranking on search engines. In essence, if you were to measure two competitor websites based on DA, the one with the highest score would be the most likely to rank higher across a wider range of keywords.

Links are important because they are a significant ranking factor for search engines. Some of the key considerations for SEO are relevance and popularity, and creating backlinks hits both of these markers. Each time you get a genuine backlink from another website or blog, search engines give you a boost in their overall ranking considerations. Backlinks show search engines that not only is your content accurate and relevant, but also that your domain is an authority for this industry/topic. It’s important that you create impressive, useful copy as part of a content strategy to support your link-building efforts.

 

Yes! But instead of actively paying for links on other websites, Google encourages businesses to create useful content and copy that creates organic opportunities for link building. It’s important to Google that it is providing the best experience and results for its users, so it promotes building organic backlinks rather than focusing on high-volume, poor-quality content and links, in the hope of sharing truly useful and intelligent content. So this year, instead of spending time on cutting corners and investing in low-quality link building, put your time into producing great content and forging genuine relationships with bloggers, journalists and editors.

A successful outreach strategy is the plan in your business to create relationships and build links. Whether you decide to reach out to bloggers, influencers or brands with complementary offerings in your sector, you should have a clear and structured strategy to achieve this. This should include a content plan at its core, as well considering the sorts of partners you want to work with. The most common methods of outreach are email and social media, and it’s crucial to a successful relationship that you approach it with a medium- to long-term vision for the best returns.

The cost of a blogger outreach campaign can range from anywhere between £1,000 and £10,000, depending on the scope of the campaign and the type of content we are producing. Every campaign we produce will have KPIs (key performance indicators) attached, so we have specific targets to fulfil.