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Professional B2B Copywriting Services

92% of B2B marketers consider content marketing a core growth strategy. A B2B copywriter can make you authoritative and trustworthy while maintaining a friendly tone, building respect in your industry and driving leads and sales.

B2B copy experts

Woo is a B2B copywriting agency that can help you to deliver B2B copywriting and content of real value to your prospects across their various user journeys, establishing you as a thought-leader and provider of choice as they move closer to conversion.

How we operate at Woo really sets us apart. We work hard to understand your business goals, clients and the nuances of your sector to ensure that we’re communicating with your audiences in a way that truly resonates with them whilst championing your brand. Our team of B2B copywriters and content strategists have fantastic experience delivering ROI-driven content marketing results, with a focus on aligning strategic thinking and planning with tangible results that benefit your bottom line. We work at pace and at scale to deliver B2B copywriting and content that delivers.

At Woo, we are experts at creating copy for all sectors of the B2B industry, including:

  • Engineering
  • Headhunting
  • Healthcare and medical
  • Industrial
  • Investment
  • IT and Technology
  • Logistics
  • Packaging
  • PR
  • Procurement
  • Scientific

Branded SEO-friendly B2B content

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At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded B2B content that’s on tone while being focused on generating clicks, likes and shares.

So, whether you’re creating B2B copy for blogs, service descriptions or guest posts, we understand how to deliver high-quality B2B copywriting tailored for people and search.

There are many benefits to investing in branded content in the agency industry. The best content:

  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and shareable on social media
  • makes an emotional connection with readers
  • inspires them to take action.



Our approach

Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:


Identifying and understanding customer profiles, defining content goals


Keyword research, trend analysis, competitor analysis, brainstorming


Content calendars, style and tone-of-voice guidelines, optimization

Types of B2B content we provide


Whitepapers are a great way to generate leads and position your business as an expert brand that can be trusted. If you have the research, our B2B copywriting service has the know-how to create high-authority content that resonates with key decision-makers right from the start.


Producing educational content is a great way to capture emails, raise awareness and initiate engagement with prospective clients. Well-designed e-books not only look great but are easy to read on the move, ideal for mobile.

Fact Sheets

Decision-makers who are short of time need easy-to-digest information that will help them assess potential products or services. We create simple, effective branded fact and data sheets in line with your tone of voice.

Landing Pages

Your website is often your first interaction with a potential client, so it is imperative that you convey your business in a clearly distinguishable manner that sets you apart from your competitors. Our B2B writing service helps you achieve this.

Descriptions of Products and Services

Product and service pages have a key role to play in the consumer decision process, so we write informative copy that is clear and concise with a strong call to action.

Evergreen Content

B2B knowledge banks of content will help you become an authority brand in your sector, and also improve your SEO visibility. We produce high quality, mobile-first evergreen content tailored for people and search.

Blog Posts

Continually publishing blog content is not only good for SEO, it also provides you with something to share across social media and email. We tailor content with specific goals in mind, with the primary goal to engage your audience.

Press Releases

We give your story the voice that it needs to be heard, boasting both national and international coverage of our award-winning press releases.