Copywriting pricing

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B2B copy experts

Woo is a B2B copywriting agency that can help you to deliver B2B copywriting and content of real value to your prospects across their various user journeys, establishing you as a thought-leader and provider of choice as they move closer to conversion.

How we operate at Woo really sets us apart. We work hard to understand your business goals, clients and the nuances of your sector to ensure that we’re communicating with your audiences in a way that truly resonates with them whilst championing your brand. Our team of B2B copywriters and content strategists have fantastic experience delivering ROI-driven content marketing results, with a focus on aligning strategic thinking and planning with tangible results that benefit your bottom line. We work at pace and at scale to deliver B2B copywriting and content that delivers.

At Woo, we are experts at creating copy for all sectors of the B2B industry, including:

  • Engineering
  • Headhunting
  • Healthcare and medical
  • Industrial
  • Investment
  • IT and Technology
  • Logistics
  • Packaging
  • PR
  • Procurement
  • Scientific

Branded SEO-friendly B2B content

At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded B2B content that’s on tone while being focused on generating clicks, likes and shares. 

So, whether you’re creating B2B copy for blogs, service descriptions or guest posts, we understand how to deliver high-quality B2B copywriting tailored for people and search.
There are many benefits to investing in branded content in the agency industry. The best content:
  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and shareable on social media
  • makes an emotional connection with readers
  • inspires them to take action.
Our Approach
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:
Identifying and understanding customer profiles, defining content goals

Keyword research, trend analysis, competitor analysis, brainstorming

Content calendars, style and tone-of-voice guidelines, optimisation

Types of B2B content we provide

No matter which type of B2B copywriting services you’re after, we’re here to help. We write landing pages, service page descriptions, white papers, blog posts, and press releases, to name but a few.

Some of the popular formats of content we can produce for you include:


Whitepapers are a great way to generate leads and position your business as an expert brand that can be trusted. If you have the research, our B2B copywriting service has the know-how to create high-authority content that resonates with key decision-makers right from the start.


Producing educational content is a great way to capture emails, raise awareness and initiate engagement with prospective clients. Well-designed e-books not only look great but are easy to read on the move, ideal for mobile.

Fact Sheets

Decision-makers who are short of time need easy-to-digest information that will help them assess potential products or services. We create simple, effective branded fact and data sheets in line with your tone of voice.

Landing Pages

Your website is often your first interaction with a potential client, so it is imperative that you convey your business in a clearly distinguishable manner that sets you apart from your competitors. Our B2B writing service helps you achieve this.

Descriptions of Products and Services

Product and service pages have a key role to play in the consumer decision process, so we write informative copy that is clear and concise with a strong call to action.

Evergreen Content

B2B knowledge banks of content will help you become an authority brand in your sector, and also improve your SEO visibility. We produce high quality, mobile-first evergreen content tailored for people and search.

Blog Posts

Continually publishing blog content is not only good for SEO, it also provides you with something to share across social media and email. We tailor content with specific goals in mind, with the primary goal to engage your audience.

Press Releases

We give your story the voice that it needs to be heard, boasting both national and international coverage of our award-winning press releases.

10 Awesome B2B Copywriting Tips

Whenever you write B2B content, you’re writing for an educated audience. The copy you write has to be well informed, knowledgeable and authoritative, and if it isn’t, you’ll be found  out pretty quickly. Here are 10 great tips that will help to make your B2B copywriting even better.

  1. Always have direction

When you start any task without proper direction, it’s like building a piece of IKEA furniture without any instructions. Therefore you need to have a good, thorough brief every time. If you didn't ask for a brief, you are running into your copy task blindly and a piece will be drafted that is not completely aligned with the aims of the campaign.

  1. Identify your audience

Before you start writing, first, ask yourself the following questions: who am I writing for? Who is my target audience? What type of content do they like? How do they spend their days? Which demographics do they belong to? By answering these questions, you can ensure that the content you are creating must be relevant to your audience.

  1. Follow your tone of voice

It’s important to nail your brand’s tone of voice. The copy you are writing is not only important for engaging your audience but also for the promotion and effective representation of your business. It means you should submerge yourself in the identity and core values of your company.

  1. Don’t hesitate to ask questions

An ancient Chinese proverb says that the person who asks questions remains a fool for five minutes while the one who doesn't remains a fool forever. Don’t hesitate to speak up and ask, if you are unsure about the task in front of you. Asking questions can speed up discussions and this should result in improving the content you’re creating.

  1. Do something fascinating

Try to be adventurous whenever possible when writing newsletters, emails, and long-form B2B content. We are going through an era of technological innovation, and you have different and exhilarating ways to engage your readers, especially in the digital and mobile arena. Bold copy will stand out – boring copy won’t.

  1. Make your copy short and simple

B2B copywriting agencies use professionals who know how to write great B2B content. They know that waffly text and overly long articles won’t engage with people. Instead, by cutting back on ‘fluff’, their copy is shorter, snappier and more impactful.

  1. Write strong headlines

Writing great copy is one thing, but having a great headline is another thing. The first thing people see when they read your B2B content is the headline, and you must make sure your titles are always catchy, snappy and powerful. Avoid jargon and overly technical language. Pay attention to your headlines – if you write boring ones, your audience is far less likely to read your content.

  1. Accuracy is power

You must make sure that your spelling, vocabulary, grammar and punctuation is correct for your writing to be effective and authoritative. If you didn’t care about the accuracy, your credibility will be lost among your audience, and your brand’s reputation will suffer. Bad grammar just looks sloppy and unprofessional, so make sure it’s as good as it can be.

  1. Content and Design are connected

Illustrations and words are interdependent – they can’t achieve the purpose alone. You can capture the attention of your target audience and communicate your offer effectively, by coordinating your writing with a piece of creative design, whether that’s a strong image or infographic.

  1. Take risks

Don’t shy away from being controversial when you feel that it’s necessary. Be bold with your content. When you are delivering B2B copywriting services, keep in mind that there will be real people reading what you create, so try to grab their attention. It’s good to step out of your comfort zone once in a while.

These 10 tips will help you to create compelling B2B content. Follow them, and you’ll notice the quality of your copy increasing – and by doing that, you’ll engage with your customers and make your brand shine in no time at all.


  • ‘What’s most impressive about Woo is their understanding of how web content can positively impact SEO performance’

    James Stewardson
    SEO Account Director, PHD

  • ‘Woo grasped the style and tone we were looking for instantly and delivered great-quality content on time, every time’

    Vanessa Lenssen
    CEO, GoLearnTo

  • ‘I found Woo to be very diligent and dependable; they even delivered the output before the deadline. I highly recommend them.’

    Roberto Lattanzio
    Head of SEO, Gamepix

£500 Minimum Order Value
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