B2B Copywriting.
Making your words and communications work hard for you in the B2B industry is important – 92% of B2B marketers consider content marketing a core strategy for growth. Being seen as authoritative, trustworthy and expert while maintaining an approachable and friendly tone is something a B2B copywriter can help you achieve. It's this well-balanced tone that helps build respect in your industry and will go on to drive leads and sales.WooContent is a copywriting agency that can help you to deliver B2B copywriting and content of real value to your prospects across their various user journeys, establishing you as a thought-leader and provider of choice as they move closer to conversion.
How we operate at WooContent really sets us apart. We work hard to understand your business goals, clients and the nuances of your sector to ensure that we’re communicating with your audiences in a way that truly resonates with them whilst championing your brand. Our team of B2B copywriters and content strategists have fantastic experience delivering ROI-driven content marketing results, with a focus on aligning strategic thinking and planning with tangible results that benefit your bottom line. We work at pace and at scale to deliver B2B copywriting and content that delivers.
At WooContent, we are experts at creating copy for all sectors of the B2B industry, including:
- Engineering
- Headhunting
- Healthcare and medical
- Industrial
- Investment
- IT and Technology
- Logistics
- Packaging
- PR
- Procurement
- Scientific
BRANDED SEO-FRIENDLY CONTENT.
At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares. So, whether you’re creating B2B copy for SEO, social media or paid channels, we understand how to deliver high-quality B2B services copywriting tailored for people and search.
There are many benefits to investing in branded content in the B2B industry. The best content:
- is informative and helpful, not invasive
- conveys your values
- is optimised for your target keywords
- is engaging and shareable on social media
- makes an emotional connection with readers
- inspires them to take action
OUR APPRAOCH.
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct into your CMS, all from one place. This approach streamlines delivery.
The typical methodology we apply when working with clients can be summarised into three phases:
- Research – identifying and understanding customer profiles, defining content goals
- Ideation – keyword research, trend analysis, competitor analysis, brainstorming
- Creation – content calendars, style and tone-of-voice guidelines, optimisation
TYPE OF B2B CONTENT WE PROVIDE.
No matter which type of B2B copywriting services you’re after, we’re here to help. We write landing pages, service page descriptions, white papers, blog posts, and press releases, to name but a few.
Some of the popular formats of content we can produce for you include:
Whitepapers
Whitepapers are a great way to generate leads and position your business as an expert brand that can be trusted. If you have the research, we have the know-how to create high authority content that resonates with key decision makers.your brand right from the start.
Ebooks
Producing educational content is a great way to capture emails, raise awareness and initiate engagement with prospective clients. Well-designed E-books not only look great but are easy to read on the move, ideal for mobile.
Fact Sheets
Decision makers short of time need easy to digest information that will help them assess potential products or services. We create simple, effective branded fact and data sheets in line with your tone of voice.
Landing Pages
Your website is often your first interaction with a potential client, so its imperative you convey your business in a clearly distinguishable manner that sets you apart from your competitors.
Descriptions of Products and Services
Product and service pages have a key role to play in the consumer decision process, so we write informative copy that is clear and concise with a strong call to action.
Evergreen Content
B2B knowledge banks of content will help you become an authority brand in your sector, and also improve your SEO visibility. We produce high quality, mobile-first evergreen content tailored for people and search.
Blog Posts
Continually publishing blog content is not only good for SEO, it also provides you with something to share across social media and email. We tailor content with specific goals in mind, with the primary goal to engage your audience.
Press Releases
We give your story the voice that it needs to be heard, boasting both national and international coverage of our award-winning press releases.
