Automotive Copywriting
To shift your online presence up a gear, trust our copywriting services to put you in the lead. In a crowded market with constant developments, it can be a challenge to stay in pole position. Our passion for the automobile industry will deliver content that provides your brand with real momentum.In the automobile industry, you’re competing with others both online and in the physical world. It’s therefore vital to have an online presence that puts you in the driving seat. Show your audience that you’re the professionals they can trust with authoritative content written by us and driven by you.
The automobile industry is one full of constantly evolving technology, but our automobile copywriters are savvy with all the latest technical terms. This allows them to write with conviction, making complex subjects easy to understand. Our copywriting agency has a team of automobile copywriters who have experience in the industry and a passion for cars, producing content that will establish you as a respected voice.
With experience right across the automobile market, WooContent can create product descriptions, blogs, website copy, newsletters and whatever else you need on genres such as:
- Car Dealers
- Car Manufacturers
- Car Washes
- Classic Cars
- Driving School
- Garages
- Mechanics
- Spare-Part Retailers
- Used Car Sales
- Vans, Lorries and Commercial Vehicles
- Vehicle Leasing
- Windscreen Repairs
BRANDED SEO-FRIENDLY CONTENT.
At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares. So, whether you’re creating automotive copy for SEO, social media or paid channels, we understand how to deliver high-quality automotive copywriting tailored for people and search.
There are many benefits to investing in branded content in the automotive industry. The best content:
- is informative and helpful, not invasive
- conveys your values
- is optimised for your target keywords
- is engaging and shareable on social media
- makes an emotional connection with readers
- inspires them to take action.
OUR APPROACH.
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct into your CMS, all from one place. This approach streamlines delivery.
The typical methodology we apply when working with clients can be summarised into three phases:
- Research – identifying and understanding customer profiles, defining content goals
- Ideation – keyword research, trend analysis, competitor analysis, brainstorming
- Creation – content calendars, style and tone-of-voice guidelines, optimisation
TYPES OF AUTOMOTIVE CONTENT WE PROVIDE.
No matter which type of automotive copywriting services you’re after, we’re here to help. We write landing pages, blog posts, and press releases, to name but a few.
Some of the popular formats of content we can produce for you include:
Website Copy
Images do a lot of the talking, but words drive engagement. We craft knowledge-led copy that will inspire your audience and establish a positive reputation for your brand. We understand the psychology behind keeping readers on your website, whether they’re browsing your products or learning about why your company is the one to trust.
Targeted Landing Pages
At the same time, we produce detailed and user-focused landing pages that support both SEO and your marketing goals. By boosting your AdWord Quality Score, you can even lower your PPC spend.
Product Descriptions and Brochure Copy
Make your catalogue as engaging as it is detailed, from exhaust manifolds and gearboxes through to brake discs, flywheels and, of course, complete vehicles themselves. The aftersales market alone has seen phenomenal online growth in recent years.
Descriptions play a key role in the consumer decision process, which is why we write copy that is focused on providing potential customers with all of the information they need.
Evergreen Content
While we can keep your content up to the minute, there are some aspects of your online presence that will need to stand the test of time. For example, there is a significant amount of research involved in making decisions about cars, and we can make your website a trusted source of information using evergreen content. We will help steer your automotive brand to become an expert authority, as well as personalising your approach via your company history, your in-house experts and your accolades.
Blog Posts
Turn words into sales and use your blog to showcase your accomplishments, from in-depth analysis of your latest products to reports from industry roadshows and conventions
Press Releases
Your product launch, your newly hired executive, your latest modification or the newest model of vehicle to hit the road. We have the skills needed to guide your story in a direction that makes an impact, boasting both national and international coverage via our award-winning press releases. We’ll ensure editors and journalists make your story their priority both in print and online.
Video Content
At Woo, we realise that if you want to make a fantastic video, you need a compelling story. So whether you’re looking for an innovative brand video to be shared on social, or an informational tutorial highlighting the performance benefits of your latest model, we have the specialist copywriting solutions to jump-start your video content marketing.
Email Marketing Content
We’ll inject some fuel into your email marketing efforts by delivering best-in-class copy along with a strong content strategy to ensure that your audience receives customised content that inspires click-throughs.
Brand Storytelling
Our brand-story telling provides your company with a personal identity which gives customers an insight into what you are all about. So if your branding feels like its stuck in second gear, we can craft the words which keep your business on the inside track.
Interactive Magazines
We have the expertise to create media-rich, interactive digital magazines to help you communicate with your audience in a compelling and innovative way. A combination of crystal clear imagery and down to earth writing puts your customers in the driving seat, and as soon as they imagine themselves behind the wheel with your products, they’re certain to buckle in for the ride.
