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Automotive Copywriting

To shift your online presence up a gear, trust our copywriting services to put you in pole position. Our passion for the automobile industry will deliver content that provides your brand with real momentum.

Automotive copy experts

In the automobile industry, you’re competing with others both online and in the physical world. It’s therefore vital to have an online presence that puts you in the driving seat. Show your audience that you’re the professionals they can trust with authoritative content written by us and driven by you.

The automobile industry is one full of constantly evolving technology, but our automobile copywriters are savvy with all the latest technical terms. This allows them to write with conviction, making complex subjects easy to understand.

Our copywriting agency has a team of automobile copywriters who have experience in the industry and a passion for cars, producing content that will establish you as a respected voice.

With experience right across the automobile market, Woo can create product descriptions, blogs, website copy, newsletters and whatever else you need on genres such as:

  • Car Dealers
  • Car Manufacturers
  • Car Washes
  • Classic Cars
  • Driving School
  • Garages
  • Mechanics
  • Spare-Part Retailers
  • Used Car Sales
  • Vans, Lorries and Commercial Vehicles
  • Vehicle Leasing
  • Windscreen Repairs

Branded SEO-friendly automotive content

Got a Question

At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded automotive content that’s on tone while being focused on generating clicks, likes and shares.

So, whether you’re creating automotive copy for SEO, product and service descriptions or guest posts, we understand how to deliver high-quality automotive copywriting tailored for people and search.

There are many benefits to investing in branded content in the automotive industry. The best content:

  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and encourages shares and backlinks
  • makes an emotional connection with readers
  • inspires them to take action


Our approach

Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:


Identifying and understanding customer profiles, defining content goals


Keyword research, trend analysis, competitor analysis, brainstorming


Content calendars, style and tone-of-voice guidelines, optimization

Types of automotive content we provide

Website Copy

Images do a lot of the talking, but words drive engagement. As an automotive copywriting agency, we craft knowledge-led copy that will inspire your audience and establish a positive reputation for your brand. We understand the psychology behind keeping readers on your website, whether they’re browsing your products or learning about why your company is the one to trust.

Evergreen Content

While we can keep your content up to the minute, there are some aspects of your online presence that will need to stand the test of time. For example, there is a significant amount of research involved in making decisions about cars, and we can make your website a trusted source of information using evergreen content. We will help steer your automotive brand to become an expert authority, as well as personalising your approach via your company history, your in-house experts and your accolades.

Product Descriptions and Brochure Copy

Make your catalogue as engaging as it is detailed, from exhaust manifolds and gearboxes through to brake discs, flywheels and, of course, complete vehicles themselves. The aftersales market alone has seen phenomenal online growth in recent years.
Descriptions play a key role in the consumer decision process, which is why our automotive writing service is focused on providing potential customers with all of the information they need.

Targeted Landing Pages

Our automotive copywriting service produces detailed and user-focused landing pages that support both SEO and your marketing goals. By boosting your AdWord Quality Score, you can even lower your PPC spend, too.

Blog Posts

Turn words into sales and use your blog to showcase your accomplishments, from in-depth analysis of your latest products to reports from industry roadshows and conventions. Our motoring copywriters are adept at writing blog posts that will turn heads.

Press Releases

Your product launch, your newly hired executive, your latest modification or the newest model of vehicle to hit the road. We have the skills needed to guide your story in a direction that makes an impact, boasting both national and international coverage via our award-winning press releases. We’ll ensure editors and journalists make your story their priority both in print and online.

Video Content

At Woo, we realise that if you want to make a fantastic video, you need a compelling story. So whether you’re looking for an innovative brand video to be shared on social, or an informational tutorial highlighting the performance benefits of your latest model, we have the specialist copywriting solutions to jump-start your video content marketing.

Email Marketing Content

We’ll inject some fuel into your email marketing efforts by delivering best-in-class copy along with a strong content strategy to ensure that your audience receives customised content that inspires click-throughs.

Brand Storytelling

Our brand-story telling provides your company with a personal identity which gives customers an insight into what you are all about. So if your branding feels like its stuck in second gear, take advantage of our automobile copywriting service. We'll craft the words to keep your business on the inside track.