Every area of human life follows various trends at some point. This can result from one of several reasons, including changes in people's collective tastes and perception, advancements in technology, and even world events. Copywriting, like everything else, has its trends – we’re going to cover the top 5 copywriting trends to look out for.
It’s sensible that you understand and follow these trends so you can stay ahead of the competition. Many writers still employ strategies that may have worked years ago, but not any more. Incorporating these trends into your writing means you are naturally ahead of them all. Also, following these trends means your clients will find your copywriting service valuable, and your intended audience will use the content you’ve written. Because if they cannot, you’ve just wasted precious time and creative energy writing.
Here are the top 5 trends to look out for in 2020 and beyond.
For a long time, copywriters thrived on targeting keywords or search terms that looked like they were shoehorned into the write-ups. Examples include search phrases such as ‘make money online 2020’, ‘fashion trends UK’, and many more. This is no longer acceptable, and copywriters who choose to stick to using them will be left behind.
Why is this? More people now favour voice search over typing into search bars in search engines. It is estimated that about 30% of searches are now voice searches, and this trend will only increase in the coming years.
Essentially, this means more people will use services such as Siri, Alexa and Google. So, instead of search terms like those listed above, there will be a shift to more natural terms. Such as ‘How do I make money online in 2020?’, ‘What are the fashion trends in the UK?’, and ‘Which is the best dentist in London?’
It will help if you start incorporating these natural search terms in your copy to take advantage of the trend.
If you're writing a marketing piece, you should consider the use of storytelling. Beyond being a trend, storytelling engages people more than other content types. Many people skip to the conclusion in most content types, but they connect with and read stories. This is, partly, because stories engage and activate different parts of the brain.
And what is one of the best ways to use storytelling? Testimonials. These are among the best-performing content types. The reason they are very effective is simple: people identify with stories that affect them on a deeply emotional level. When we read stories, it stirs up memories.
Stories also help gain and increase customers’ trust. Unique stories incorporate your personality and help to distinguish you from the crowd. Agencies that offer the best content writing service have already begun incorporating storytelling into their marketing content.
It's not unusual for one channel to be in vogue one minute and obsolete the next – that is the way of the world. So it's not wrong to feel sceptical about the longevity of social media. But you cannot deny that, so far, social media has stood the test of time, and it’s not going anywhere soon. Besides, social media remains one of the best places for brands to reach customers.
With this in mind, writing for social media still holds a great place in copywriting trends. The only thing you have to pay close attention to, which isn’t new, is that one type of copy does not sell on all social media platforms. This means you have to master the kind of content that does well on any platform for which you are writing.
It also goes back to a fundamental copywriting principle: focus on your audience.
To succeed at writing copy for the different social media platforms, you should understand the type of audience that each of these platforms attracts. For starters, LinkedIn is mostly for professionals and B2B audiences. Twitter, on the other hand, is best for starting up conversations.
As a copywriter, proper understanding, strategising and mastery of these platforms and their audience types will ensure that your content writing services remain valuable to your clients.
Blogging, like social media, is here to stay, too. But, whether for purposes of ranking higher on search engine result pages or relevance to a seeking audience, longer blog posts are the new trend. Logically, a 2,500-word blog post on ‘How to write a great copy’ will be of more value to a reader than a 500-word article on the same topic.
Of course, the long-form article on the topic has to contain more relevant information and not ‘filler words’ used to make up a specific word count.
Done right, blogging can be a great way to assert your expertise and authority in your industry while adding value to your audience. It's also an excellent way to generate traffic and leads.
For a long-form article to be relevant and contain valuable information, it cannot be 'just another' afterthought. Proper planning has to go into it. A good copywriter or copywriting agency should know the basics of content planning. You’d find great copywriting examples if you run a simple search. But for clarity’s sake, once you have zeroed in on the audience you plan to write for (properly defining the customer persona), consider the following:
Of course, your write-up must also follow appropriate writing rules: proper punctuation, spelling, and grammar.
These copywriting trends will stand you in good stead for your content marketing in 2020 and beyond. No matter what your business goals are, strong copywriting is essential if you are to stand out from the competition. If you need some help with your copywriting, please get in touch with us today.
If you’ve so much as dabbled in the digital marketing world, you’ll inevitably have encountered the term SEO content writing. But what does it actually mean?
Here at Woo, we’re an SEO copywriting agency, so if anyone can answer that question, it’s us! Basically, SEO content writing aims to attract more visitors to your website. There are a few elements at play here, so let’s break things down.
Search engine optimisation, or SEO, involves optimising your website to help you rank as high on search engines as possible. The higher you rank, the more visitors to your site, and that means more potential leads or customers.
Unlike methods such as PPC, which involve paying for traffic, SEO attracts organic traffic.
So, how can you rank high on search engines? That’s the golden question. Google is famously opaque about its algorithm, and the rules are always changing. What worked well in 2015 isn’t going to work well now, so it’s essential for content writers to stay on top of the latest developments.
Traditionally, keywords have been essential for SEO – the idea is that including keywords people search for in your content will improve your ranking. But you need to beware of keyword stuffing. Ultimately, you’re writing for humans, and search engines are becoming better at reading the intent of an article.
Having said that, long-tail keywords (longer, specific phrases) are a great way to bring in the right kinds of visitors.
Another aspect to consider is links. Including facts and statistics with links to high-authority sites (such as Forbes or the BBC) will increase the credibility of your article. Also, including internal links to your own website is helpful.
However, good content writing shouldn’t be formulaic. Instead, keep your copy engaging and interesting to readers, otherwise they will click away. Your goal should be to convert website visitors into customers or subscribers, and that isn’t going to happen if your article is boring.
Although nobody knows exactly what data search engines collect, they may use measures like social shares, clickthrough rates, and time spent on the page to decide which content is the best quality, as well as the number of backlinks on other sites.
We all know what content is, right? I mean, you’re reading an example of it right now. Any company with a marketing team worth its salt has a blog. It’s the perfect way to establish your business or website as a thought leader and an authority. The more credible you seem, the more backlinks you’re likely to get.
You can even include infographics, videos, or other videos to help your visitors and keep them on the page for longer.
Blogs are a prime example of content writing, but they’re not the only example. Here are a few more.
If you have a company that operates locally, creating local SEO content is a must. But there’s more to it than simply setting up your Google My Business account and leaving.
Why not consider landing pages for your region, writing about events in the local area, or answering questions? This will generate trust and authority for you.
Landing pages are the perfect way to present content about certain topics. Keep the content relevant and you can bring in visitors looking for specific information and guide them to your products, services, or the rest of your pages.
By optimising landing pages for SEO, you can bring more conversions. This can also increase your Page Quality Rating, an important benefit that can lead to cheaper AdWords campaigns.
Not all businesses and websites sell products, but the vast majority sell some kind of product or service. Optimising a page of content specifically around what you’re selling is a powerful way to attract customers.
Unfortunately, it’s not an easy task. To be successful, you must ensure your content is unique and high quality, as well as obeying basic SEO copywriting principles.
Getting everything right with SEO and content writing is only half the battle. To tie it all together, it’s essential to have a coherent strategy and to plan ahead.
Some readers enjoy a humorous tone with plenty of media; others prefer a more formal style. Rushing into the writing process without a clear idea of your buyer persona is a recipe for disaster.
If you’re not sure exactly who your typical reader or buyer is, do some research by figuring out where your customers hang out on the web and analysing their preferences. Forums and social media are great places to start.
Don’t leave content creation to whenever you happen to feel inspired, motivated or have some free time. All good content strategists have an editorial calendar to remind them to post on a regular basis.
It can help to divide your content into themes or subtopics and write about each of them on a regular basis. Some people prefer to plan their content a few months ahead.
They say that madness is trying the same thing multiple times and expecting different results. So, it’s a good idea to check how each piece of content performs. What went well, what went not-so-well, and how can you improve?
Metrics like backlinks, comments, social shares, or views are obvious ways to measure how the content performed.
If you do figure out where you went wrong, you can always go back and make a few tweaks. Maybe that call-to-action was in the wrong place or you forgot to add a picture.
Convinced yet? Maybe you should be – just think about how often you use Google or another search engine to find the solutions to your problems. SEO content writing is here to stay, and ignoring it means losing out on potential leads.
In the world of e-commerce, attention spans are small. You have very little opportunity to grab a customer’s attention, so when they do decide to read up about your brand or service, you have to make it count.
The quality of your product description copywriting will have a huge bearing on its success. Write great product descriptions and people will be drawn to your products, wanting to find out more. Write bad ones, and they’ll look elsewhere, and be left with a negative impression of your brand – a potentially disastrous move.
When you’re writing your product descriptions, you need to give your customers all the essential info they need, covering all the key features and benefits to allow them to make an informed decision.
But you need to go further than that. You need to write your product descriptions in such a way that they make an emotional connection between the product and the customer. Making that connection will go a long way to convincing an individual that they want – even need – a particular product.
Remember, don’t just describe your products. There’s nothing less engaging than a tech-spec list or boring list of information. No, you need to give your products purpose and context, and explain to people how it fits into their lifestyle, giving it a real purpose.
Here are some excellent examples of product descriptions that nail the art of writing a great product description. And if your website copy could do with a little sparkle and freshening up, take advantage of our product description writing service.
The male grooming market has never been so strong, and Dollar Shave Club has made its mark in this incredibly crowded area. Not just that, but it has taken the bold step of encouraging customers to sign up for regular deliveries, so it has the doubly difficult task of convincing people to buy their products, but also to persuade them to sign up for repeat purchases. Here’s a sample product description:
Designed for the shaver who longs for an easier glide, Dr. Carver's Shave Butter is a transparent shaving cream alternative that softens whiskers and enables precise navigation.
Interest in new, innovative drinks has never been higher. Take the gin market, for instance – barely a week goes by without a new gin with weird and wonderful botanicals being launched. The Whisky Exchange is one of the leaders in online spirits retailing, and one reason why is the way it talks about its products. It knows that rattling off technical information is a turn-off, so instead it talks about drinking occasions and suggested serves – which is much more appealing. Here is the enticing description of a luxurious ginger liqueur:
A stunning French liqueur made with top-quality VSOP and XO Cognacs and flavoured with Vietnamese ginger alongside ginseng and vanilla. Domaine de Canton brings a deliciously intense gingery edge to all manner of cocktails and fusion cuisine.
ASOS was originally launched so that trendsetters could buy all the favourite outfits that their idols from TV and film wore (the brand stands for ‘As Seen On Screen’). ASOS has moved beyond that initial premise, but it’s still the go-to brand for the under-35 market, and it has serious style and attitude. Its product descriptions have all the essential info, but also how to keep their clothes looking in fantastic condition.
Innocent has long been praised for its quirky, funky marketing and branding for one simple reason: it works. Its products (‘things we make’) are described in a very enticing way, with a really human feel: ‘No added sugar. No concentrates. No funny business.’ Not only that, but there’s a confidence there that is very reassuring, but it never tips over into arrogance. The result is a brand that draws people in, and one with a very clear identity. Here’s a sample description:
Mangoes and passion fruits is one of our top three selling recipes ever. You'd probably think it was OK, and that we should leave it alone. But the good stuff needs improving too, or else it'll end up being a bit ordinary. So we've made this recipe better by adding a little bit of peach to the recipe too. We hope you enjoy the renovations.
Minirig is a truly British success story. Based in Bristol, the company began making professional sound equipment, and then moved into the consumer market with a range of portable speakers that have proved incredibly popular. And while most people love listening to music, they don’t necessarily want a load of technical stuff, so Minirig wisely decided to keep things simple when talking about the products it makes. Short-and-sweet descriptions work when you have confidence in your product and understand your target market. Here’s an example:
The only speaker you will ever need with an unbelievable 100hrs of battery life! Using the latest technology and high quality design we bring to you the all-new Minirig 3 Bluetooth rechargeable speaker. Minirig 3 Bluetooth speakers come with an audio cable, charger cable, case, and a whole lot of bass. All delivered in recycled and recyclable packaging!
The companies and brands above have all perfected the art of writing great product descriptions, and in crowded markets, too. Remember, it’s not just about describing the product – it’s about telling people why they should buy it, and that’s a key difference. If you need help with your product description content, don’t hesitate to get in touch with us.
If you’re looking for an effective way to get your material out there to various audiences, guest-post blogging is the way to go.
Guest blogging offers big advantages that have been proven to drive traffic to your site and improve sales. If you can get your guest posts published, you’ll gain some great benefits, such as visibility (you will be allowed to add a byline showing your name and a link to your site), increased traffic and sales, and increased credibility for your site through backlinks.
Getting your guest posts accepted requires endurance, research, patience, and skill – it’s not an automatic process by any means. To get a guest blogging opportunity, you’ll need to write a pitch, which is just like marketing your idea for a post. Your pitch must be good enough to be able to get you through the door, so you need to write a great pitch. At Woo, we offer a great guest post service, but in the meantime here are five essential tips that will help with how to pitch a great idea:
1. Create Fresh Content
Reading the same material in the same style over and over again can be boring and tiresome. Fresh material brings with it a fresh voice and a new outlook. It’s best to carve out a niche for yourself with your writing, impress your readers with facts, and show some wit and sparkle.
2. Create Quality Content
When you create quality content, it means your blog post is much more likely to be accepted. The first thing you need to do is check your post for grammatical and spelling errors; there are plenty of online grammar checkers you can use for this purpose.
Even though you may not be a perfect writer, you should always aim to create your best work all the time. And if you’re going to be submitting your post to be published on a blog, it’s important you give it your best shot.
Demonstrate your writing skills, and save people the time and stress it would take for them to get your content up to the right quality for their blog. If you’re able to impress first time round, they may invite you to contribute future posts.
Proofread your post and if possible, get a second person to check it. If you can do all these things, there’s a high chance your post will not end up in the email bin. While proofreading, edit the post until you are able to achieve the wording you’re comfortable with.
3. Post in Your Niche
This is one of the most important tips for writing successful guest posts. Your niche provides some sort of comfort zone, and it’s where you should be starting your guest blogging from. This way, whoever reviews your entry will recognise your effectiveness, knowledge and passion about the subject. And because you’ll be linking back to your own website, it will make more sense if your blog is in the same niche as your guest post. Besides, this presents you as a subject-matter expert.
Another good reason to write about a subject you’re comfortable is that you could be asked to provide more posts in the same niche. While it’s good to explore and experiment, you might end up writing sub-standard content if you go too far outside of your speciality areas.
4. Stir Emotions and Intellectual Reactions
You need to know your audience. So, rather than create bland content, create something that stirs an emotional response. If your post comes across as boring, the reviewer might reject it. If you’re going for an intellectual approach, then do plenty of research and make sure you provide facts and figures. An emotional blog post should be personal, friendly and down to earth – those who read it will relate more with whatever you’re writing about. A great emotional blog post comes across as if it’s a real person in dialogue with someone else. If your writing is too formal, you might be stifling a lot of your creativity. Go with a casual, more relaxed tone when writing blog posts like this.
5. Write about a Hot Topic
The topic of your guest blog goes a long way to determining whether it will be approved or rejected. We live in a time when people are always on the lookout for trending topics. If the topic of your guest post is hot, there is a high probability it will be accepted. If you time yourself right, and you’re able to post about a trending topic at the right time, you might be setting yourself up for success.
If the topic isn’t that hot, you can still put a spin on it and write it in a way that makes it irresistible for readers. It doesn’t matter if it’s a subject that has been written about many times, if you can put a new spin on it, people will want to read it.
Guest posts are essential for backlinks, traffic, and site authority. If you follow these tips, you’ll increase your chances of getting published. However, we can do all the hard work for you. We’re a guest post agency, and if you use us, you’ll get quality content relevant to your site. Get in touch with us today to enquire about our guest post services.
Related Guest Posts blog posts:
Some people believe that guest posting has lost some of its allure and effectiveness, but if done right, guest posts are still very useful in building your brand, increasing traffic to your site and getting inbound links – that’s links from other sites to your site.
Even though Google frowns at low-quality guest posting, there is no doubt that with a top-quality guest post service, this powerful strategy will be the bedrock of link building for a long time to come.
This article aims to show you how to get your guest posts accepted by other blogs.
Let’s get into it!
1. Guest post on websites with the readership you want to reach
Firstly, you need to be clear about your target audience – who they are and the blogs they read. Be careful about which sites you want to submit your guest posts to. Don’t waste your time and energy submitting content to a website whose audience is not the right fit.
Once you get that right, you’ll gain traffic that sticks, from people who are intrigued enough by your guest post that they’ll visit your site to discover more great posts.
2. Ensure your content is original
High-quality sites care about their readers’ experience more than anything, and they always want to provide the best content. So, unless there’s an understanding that you can use the content that has been published elsewhere, always try to submit an original post.
3. Be a Great Writer
Try to submit your best works for guest posting because quality sites are very picky about the type of content they serve their audience. Edit your post, take time to correct the grammar, punctuation and spelling. It will save the site owner the headache of having to edit or reformat your post. This increases your chances of getting published and being invited to submit more posts in the future.
4. Abide by the Guest Posting Guidelines
If your target site has a set of guest-posting guidelines, stick to them. It makes the submission process less stressful for everyone.
On the other hand, if you choose to ignore the guidelines, you’re basically telling the site owner that you haven’t read their blog and you haven’t bothered to find out how they want things to work.
If you can’t find any guest-posting guidelines after looking through the whole site, then send them an email to ask.
5. Be careful how you link to your site and don’t add affiliate links
You’re guest posting because you want to get links pointing to your site to get traffic. However, loading the post with links to your blog can be considered tacky. One, or at the most two, links to your blog is enough.
Also, adding affiliate links to your post is inappropriate unless you have the consent of the blog owner.
6. Ensure your post adds value
Blog owners will only accept a guest post if they are sure it will be of value to their readers. As part of planning towards submitting your guest post through your guest post agency, make sure you read the blog so you can familiarise yourself with the topics covered, style of writing, and the response of the readers.
Flesh out your content. If your post is weak, it won’t get accepted. Not only that, but it also sends a bad message about your writing, product, or brand. The last thing any blog owner wants to do is publish a guest post that does not meet the quality their audience is used to.
7. Read the Target Blog
Post, comment, and get involved with the community in the target blog before you submit your guest post. Be helpful and an asset to the community so that when your post is published with your name attached to it, the fact that you have already proven yourself to be trustworthy and helpful means it will be accepted by the community.
8. Time your Guest Post Submission
There will be times when the blog owner has to go away for a while, for whatever reason. At these times, most blog owners will appreciate some high-quality posts that can be slotted into the queue and posted while they are away.
If you notice any breaks in the blog owner’s normal schedule, it’s a great idea to send them an email to ask if you could help by submitting a guest post.
9. Don’t show desperation
It’s great if you can provide content that is the right fit for the blog, but you also have to give the post your own voice. Don’t be so desperate to the extent where you want to please the blog owner by kowtowing to them. The last thing any blog owner wants to add to their already busy schedule is having to guide you through the whole process.
10. Make your guest post easy to accept
When making contact with the blog owner, be polite and kind. Be detailed and concise in your emails, try as much as possible to keep them short and to the point.
Ensure your content is well written, useful and on-topic so that the blog owner can use it immediately without having to edit or reformat it. Their readers will find it valuable, and you will be proud to have it published.
11. Be active in the comments section
The fact that your guest post is accepted does not mean you should relax – there’s still a lot to do. Check when your post is published and be available to interact with the readers in the comments section. This helps your host and allows you to showcase your knowledge and build relationships.
12. Write a good bio
Keep your bio short and concise, and add a clear call to action. The whole idea is for the reader to get to know more about you on your own site.
You could design a special landing page for the new readers coming from your guest post. This allows them to have quick, first-hand information about you without having to navigate blindly through your blog.
Guest blogging is a great way of presenting yourself as an authority in your niche, positioning yourself as a well-known name in the industry, getting exposure back to your site (traffic), and building backlinks to your site. Guest posting is valuable to your business – to get it done right, outsource to a guest post agency today for optimum results.
Get in touch with WooContent today to enquire about our guest posting service.
Blogger outreach refers to when a business enlists the services of a blogger to stimulate product engagement and drive awareness for services. Such partnerships leverage on gaining access to the blogger’s community and using their influence to earn the trust of their community.
What blogger outreach services offer
The process of entering a partnership can be time-consuming: from selecting a blog that is a good fit for your brand/product to price negotiations and coming up with the right strategy. There are no guarantees that the selected strategy will be successful. Choosing a professional blogger outreach service evens the odds and gives you the opportunity of selecting ideal influencers and a suitable strategist.
The marketing industry today recognises the power of blogger outreach to online marketing. Influencer/blogger marketing does wonders for brand awareness and public relations; however, many brands have failed to recognise the positives that come from leveraging on such strategic relationships, and you don’t want to be one of them.
Many companies don’t realise just how important bloggers and influencers are today. Even though blogger outreach and influencer marketing have been proven to be critical to digital marketing success, too many businesses have created needless animosity between themselves and players in this budding industry because they dislike what they stand for and how much of a following they possess.
Here are 5 tips to help you understand influencer marketing if you want to engage the services of influencers to push your story and achieve impressive results.
1. Blogging is serious business
The first thing to realise is that blogging is not just an attempt to keep busy by scribbling down a few words that people pay little attention to. A lot of companies have this attitude to blogging and lose the opportunity to snap up a blogger’s services. Bloggers have followers growing from thousands into millions. Their sites have become a reliable place for trending information on a wide variety of topics, so don’t miss out.
2. Blogging is not charity
The numbers speak for themselves on this one. Influential bloggers have the reach and influence to give you an extra advantage, and nobody is going to offer that to you without expecting you to pay. Influencer marketing often comes with a team, and no one is going to put in that many hours of work for free samples. The easiest way to lose them is to come to the negotiating table with this mindset. It is disrespectful to their craft, too. Perfecting the art of blogging takes years of experience and hours of hard work. This is what you are paying for when you hire them.
3. Be fair with payment
Never treat bloggers like you are doing them a favour. Bloggers understand their readers and connect with them through their posts and comments. A blogger’s biggest currency is trust. They reserve the right to refuse a strategy that puts the trust of their readers at risk. It keeps their readers’ following and grows their numbers over time. Bloggers must find the right balance between advertising and uploading content so as not to send messages that conflict with their niche. To do so would lose them followers, which would be bad for you, too. Your job as a commercial partner is for your content not to conflict with their niche, and trust their judgement when they decline content that creates this, as it serves no purpose to either of you.
4. Trust their judgement
If you are already considering working with a blogger, you have some measure of faith in their ability to deliver for you. Bloggers know their audience. They know how to get their attention. This is an art perfected over time, so you should trust them to know what will have the desired impact. Profitable partnership between brands and bloggers is based on mutual trust.
5. Be patient
Finally, you need to give some time for all the hard work to pay off. Bloggers work with schedules and observe trends, using them to work in their favour for a wider reach and desired impact. Bloggers go through planning, writing and editing, using bold images and SEO techniques to gain traction for the posts before uploading them on various social media. They know you have deadlines, but a prior understanding of these processes requires patience for the best results.
You don’t get a second chance to make a good first impression, so you do your due diligence when choosing who to drive your influencer marketing campaign. Think long-term when choosing the right blogger outreach agency to drive awareness and rake in those numbers. Are you a start-up company that wants to maximise publicity on a relatively cheap budget? Set the ball rolling with the right influencer and get ready to reap impressive rewards. Treat them right, and you will get the best to want to work with you. They are important to you, and they are important to us, too!
Guest posting is vital to content marketing. Apart from being important for driving traffic to your website and building your backlink profile, guest posting also helps to reach new audiences, build topical authority and increase brand exposure.
However, it can be difficult to get going, especially if you have no idea how to write a guest post pitch – even skilled writers occasionally struggle to write great outreach emails. This leads to guest post pitches getting rejected.
Pitching guest posts doesn’t always have to be a bad experience. All you need is practice and a bit of patience to nail it. And once you get it right, you can significantly increase your success rates.
This post aims to help you achieve that as we discuss the best strategic approach to pitching guest posts using five key steps:
1. Choose a Blog
A successful guest post pitch starts with choosing your target blogs with care. This will help you avoid wasting resources on publications that are not the right fit for you, your content, style and target audience.
A great place to start is by checking out the blogs you read the most and the businesses where you shop. It’s possible your ideal audience may also be interested in the same kind of content that these bodies create. Besides, because you already like the publication you want to write for, chances are you’ll be more inspired to do a great job.
Plus, the fact that you share a similar type of audience with these blogs and businesses means there’s a higher possibility of forming a long-term relationship with them.
You can also consider other blogs with similarities to yours for a mutually beneficial collaboration. When you offer a post on your blog, you will most likely get one on theirs, too.
Once you have a list of blogs for your guest posts, you’ll need to do some research – this is a very important step.
First, go through the site and check if they have any information about a guest posting service. They may have guidelines you must follow if you want them to agree to your pitch.
Second, go through their archive to see if there are any gaps in their content that need filling. Usually, a great pitch offers something to the target blog that the blog can’t offer presently. This is where it pays to be an authority in your niche.
Take note of information like post length, tone, image and style. Being a guest poster allows you to bring your unique voice to a post. However, the target blog still expects that your work is a good fit for their general content strategy.
If you’re fortunate, some sites may even reach out to you with an offer to guest post for them. However, most times you’ll be the one to get in touch first.
3. Think of Topic Ideas
Once your target blog responds that they are keen to hear your pitch, you’ll need to do some more research so you can come up with topic ideas.
While crafting your topic idea, don’t forget about SEO (Search Engine Optimisation). Make sure you choose topics with high-volume keywords. This tells the target blog that you have your wits about you and it may actually give them an incentive to accept your pitch. Moreover, a well-optimised post will boost traffic to their site.
Trending topics can be great material as long as you have something new to pass across. It’s a wise move to have about three to five topic ideas to pitch. If they reject one, there’s a good chance they’ll like another.
4. Brief Summary
Write a summary of the topics you choose to pitch. Keep it brief, but at the same time provide an insight into what your proposed post entails. Begin with a brief explanation of what your post will cover, and don’t forget to mention any key products or brands you plan to feature. This will make sure that the target blog is not surprised by links they don’t agree with. It can be suspicious or spammy, and you don’t want that.
Add any important references you plan to cite, especially for interview-style posts. One or two citations could make you come across as knowledgeable and trustworthy, while also suggesting the depth of knowledge you’ll provide.
Make sure your pitch is formatted in a clear, readable way. Don’t forget to add a little thank-you to the person you’re sending your pitch to. This presents you as friendly and a good person to work with. As a guest poster, this makes you come across as more desirable.
With large websites, it can take a while to get a response back from them. Online content is usually very dynamic, so hopefully they’ll get back to you quickly. But bear in mind that they may have other responsibilities, too, which means you would have to wait a while before you get a response.
With guest posting, the name of your blog can become more prominent in your niche. This will surely drive traffic to your website. Sometimes things don’t always turn out the way we want them to. So if you get rejected a few times, don’t be discouraged.
There are a lot of great individuals and companies to work with out there. Learning the steps involved in writing a guest post pitch is an essential skill that all bloggers need to grow their reach. However, if you need help with writing high-quality guest posts, consider outsourcing to a professional guest post agency.
If you would like to find out how our services could be of benefit to your business, feel free to get in touch with us today.
Over the past couple of years, you wouldn't talk about content without mentioning videos. It's safe to say that video is now the king of content, with companies discovering innovative ways of making their products popular by using enticing videos.
For most people, engaging with videos is effortless. That is why videos are great for brand and product marketing. Besides, it's a well-known fact that you can boost sales conversions on your website through product videos. And you can also use them for other forms of online marketing to gain traffic to your site.
With videos, you can considerably increase links to your site. When you post product videos on content websites like YouTube, MetaCafe, and Vimeo, it has the effect of significantly increasing your back-links since your video feeds are syndicated and posted by other video sites. And because these links have been acquired and built organically over a period, through linking with other trusted sites, there is an increased level of search-engine confidence in your site.
Most small businesses are on a tight budget so you’re probably thinking this is not for you, but making a series of product videos for your brand should cost less than £1,000 if you’re prudent.
You’ll need a good digital camera, tripod, good options for a backdrop (white sheets that you can hang from the ceiling), good video-editing software, a good dose of imagination, and a good PC microphone (preferably studio-quality for recording voiceovers so your audio commentaries on products are professional and consistent).
Making product videos can be an arduous task, so this guide aims to help you take some bold steps towards making great videos that will evoke powerful responses.
Our 7 key tips
1. First, have a plan for your video. It’s a great idea to start by writing a script for the key features and benefits of your product for the video. Read it out loud and time yourself. If it’s a well-drafted script then your final video should be less than one minute – 45 to 60 seconds is ideal. A great product video should show a zoomed-out still of the product, then highlight key features before ending with another zoomed-out still shot of the product to wrap it up.
2. Always use a tripod for recording, even when you’re recording somebody talking or demonstrating products. This way you can avoid camera shake and other distractions that can be difficult to edit out of the video or mask with filters and effects.
3. Record a lot of practice videos to be sure of what works and what doesn’t. Try and experiment as much as possible until you build up some experience. Once you’re able to your first set of videos, editing, and finalising them, you can then start to refine your work during shooting and editing.
4. Maintain consistency across all videos. For demonstrating products, cover your table with a white sheet and make sure the area is well lit. Maintaining the same look and feel across your videos is very important, even when you’re talking about various product brands.
5. Zoom in on products to reveal their details. Keep every shot static and focused on the product feature or detail that you want to display. What this means is that you shouldn’t zoom in or out during this recording process.
If you need to display different shots or angles while demonstrating, it’s better to stop and change the position of the camera/tripod, then zoom in to get a close shot of the detail, then start recording.
The product sequence shots can be blended during video editing. You should try and record from various angles as they can all be used in editing to merge a better-quality product video.
6. Create separate file folders for each one of the digital video sets/products you are demonstrating – this helps with organisation and editing. Make sub-folders for sounds, source videos, final video, and audio to keep things organised. This also helps when you need to add-in other content like background music and audio.
7. When editing, if you have to, condense some shots, scrap some, or shoot them again. What you want to achieve is a final video that is a blend of your best video recordings which can present a good product story. If you have 20 minutes of video after the shoot, most of it can be trimmed down if you’re using the right video-editing program.
Also, you can make use of effects from your video-editing software to conceal some of the problems that might crop up when shooting these types of videos. However, don’t overdo it with the effects and filters. This also helps to ensure you make videos with consistency in their look and feel across all your product videos.
You can buy some royalty-free background music (to avoid problems with copyright), then edit in a professional voiceover recorded with no background noise (this is why you need a good microphone). You can overlay the voiceover in your final video production copy using your editing software to adjust the timeline to fit.
You should check out product videos on your competitor websites or on YouTube to see what could work best for your brand and products before making your video. This will ensure that you come up with a good plan for your video before you start recording.
That’s your guide to filming your own product videos for your brand. If you’re feeling inspired, you need to take all that you’ve learned in this piece and start filming. If it takes a bit of time to discover what works or if you’re finding the editing part difficult, you should know that these things take time and they can only get better with practice.
To give you a heads-up, you need to know that you’ll probably have a couple of failed attempts before you get the final product but it’s all a part of the creative process, and you need to enjoy it!
For online businesses, developing a strategy that increases your chances of ranking higher on search engines ultimately helps the growth of your business.
SEO copywriting is an important part of a strong digital strategy. Therefore, when powerfully written online content is combined with other tactics, it can lead to an increase in your conversions, help you gain more customers, and boost your Google rankings.
What is SEO and SEO Copywriting?
Search Engine Optimisation (SEO) is regarded as the foundation for highly noticeable and applicable web content.
SEO copywriting is a combination of two elements: SEO and copywriting. Even if your company has a great team of in-house writers, SEO is a specialised industry that needs time and effort to master.
Most people don’t fully understand SEO and most of the people who do don’t have in-depth knowledge. A group of experts will bridge that gap and apply their skills to improve your brand’s online presence.
SEO content is a copy that is written to attract new visitors to your site. With more traffic on your site comes more sales and more online authority.
Copywriters employ various strategies to produce effective SEO content. This includes optimising meta content and images, naturally placing phrases and keywords throughout the copy, and formatting the headline in a way that readers and search engines can easily understand it.
Why SEO Copywriting Services Are Important to Your Brand
While a lot of businesses don’t appreciate why they need excellent SEO copywriting services, the best brands understand that they need first-class SEO copywriting to help them rise to the top of the Search Engine Results Pages (SERPs). With expert SEO, your brand stands to gain the following:
Even if you have exceptional content and a trustworthy brand, it is not enough to rank. In addition to that, you need the services of a great SEO copywriting agency to give your content the energy it needs to be at the top of SERPs.
Here are the 10 most important reasons to hire expert SEO copywriters:
1. Improved Keyword Research
Keyword research contributes greatly to good SEO, so it must be done right. Targeting mediocre, short keywords and phrases will only leave you disappointed with the results. But with an SEO copywriting service, you can be sure of solid keyword research that will boost your rankings.
2. Better Page Focus
If you don’t have a good grasp of SEO, you’ll find it’s difficult to focus a page. However, SEO copywriters know how to narrow, target, and place your content so it can rank most powerfully for your target keyword.
3. Great Research
Good research is essential because links and backlinks are powerful ranking factors for SEO. With links to pertinent and reliable third-party sources all through your content, it can rank higher in searches.
4. SEO-Friendly Descriptions and Meta Tags
Meta tags and descriptions are some of the challenging but indispensable SEO tools used by skilled copywriters. Meta content is used by search engines to understand and rank your site. This is one of those things that you leave for the experts.
5. Perfect Page Length
The length of your online content is important for SEO. And the good thing is that SEO copywriters know how to use the length of an article to best effect – so, articles are short when they need to be and longer when necessary.
6. Natural Keyword Insertion
Keywords should fit naturally into your copy, and this is what you’ll get from SEO copywriters. They’ll lace your copy with keywords in a way that you won’t even notice them while search engines will notice and rank them.
7. Enhanced Landing Pages
An SEO copywriting service can help you create great landing pages. SEO copywriters know all the tricks to develop a remarkable landing page along with an understanding of the best way to use formatting, language, and offers to encourage readers to click. When you collaborate with a skilled SEO copywriter, your conversion rate will improve and your pages will rank high.
8. Expert Competitor Analysis
If you operate in a crowded industry or are just looking for clever ways to exploit the data around you, SEO copywriters can assist you in analysing and learning from the pages of your competitors so they can develop insightful strategies to make you rank higher than them.
9. Simpler Writing
Keeping it simple is one of the hallmarks of a great SEO copywriter. Although plenty of companies can sometimes make their articles too complicated, a skilled SEO copywriter ensures that the article is written in a way that makes it readable and understandable by all audiences. This has the effect of boosting your rankings.
10. Persuasive Calls to Action
SEO copywriters know how to compose an impressive Call to Action (CTA). Creating great CTAs can help boost your conversions, and when combined with some SEO tricks such as including phrases and keywords in your CTA anchor text, your site will rank higher and you’ll gain more qualified leads.
If you want your brand to have online relevance, then you cannot do without an SEO copywriting agency. You’ll get a team of expert copywriters who are skilled at crafting enthralling content that your clients and customers will find highly engaging and informative.
If you need help with SEO copywriting, please get in touch with WooContent today.
Infographics can be described as a power tool for delivering high-impact graphics. And despite a drop in popularity, infographics continues to be a successful strategy as they beat other forms of visual content and help to improves SEO.
Not only are infographics a fantastic way to narrate a story, but they are also colourful and provide a means of delivering a great deal of information quickly, making them extremely shareable.
Therefore, if your current content strategy involves the creation of original infographics, you’re on course for success. But you can’t get more links by just publishing infographics.
You need to do more to maximise your infographic design, such as optimising your visual content to improve your link-building strategy. Infographics and building backlinks can always work in tandem.
So, how can you leverage infographics for high-quality link building? That’s what this guide is about to teach you.
Infographics and Link Building
There are various link-building strategies in use today, whether it’s an outreach team with the key task of searching for prospects for link building, trying to discover broken links that your articles can replace, or writing guest blogs on other sites with links back to your site.
If you want to improve website traffic, increase domain authority, and boost SEO on your site, creating and promoting infographics is the strategy to implement. When you design an infographic about a trending topic, which includes informative stats and data visualisations, people with an interest in that topic will share your infographic with others.
Ways to Build Links through Infographics
Put a content promotion plan in place that includes sharing your infographic on social media. Identify the platforms with the best audience for your particular infographic and concentrate on them.
Part of your content promotion plan should involve teasing the audience with bits and pieces of your article and infographic across your chosen social-media platforms for the next couple of days or weeks.
Make sure you’re not giving away the whole infographic at once. Share smaller snippets of your content each time so they are best suited for social media. Post a few tweets every day, and share snippets once every few days on LinkedIn or Facebook.
Also, find applicable subreddits and share your content on them. This ensures that you can widen your reach to include more targeted community members.
With your promotion in place, create an ad on your leading platforms. It doesn’t matter if you’re using Twitter ads, Facebook ads, LinkedIn ads, or Instagram Story ads, you need to ensure that your chosen platform is the right one for your content.
Publish a new post along with your infographic. Include some copy that explains your processes as well as your findings from the infographic. Ensure that you add an embed code so that others can share your infographic easily.
It’s important not to share your infographic by itself because firstly, Google likes seeing text within a blog post or web page, and secondly, even though Google claims word count is not important, it’s obvious that longer content always ranks higher. So, although higher word count does not automatically translate to quality content, there appears to be a relationship between the two.
Finally, end your post with a CTA (call-to-action), requesting that your reader shares the infographic on their site. Even though this might not guarantee anything, it will at the very least help increase your shares better than when you don’t end with a CTA.
Once published, other bloggers and creators now have a piece they can link back to.
4. Blogger and Influencer Outreach
You have to be strategic in reaching out to bloggers and influencers in your industry. Ensure you reach out to those with connections to your topic who share infographics.
Email them about the infographic content you’ve created which you think their audience would really love, and ask them if they would like to take a look.
If they respond to your email, you can then ask for a share on their website or social media.
5. Infographic Directories
There are loads of infographic directories out there that are willing to publish your infographic once you submit it to them. While some of them will ask for a unique description to accompany your infographic, many will accept it all on its own.
Infographic directories are great for providing a link back to your content and help your infographic to be seen by a larger audience.
6. Press Releases
A press release is a great means of generating hype and buzz around your infographic. Press releases can be submitted to numerous PR sites like PR Leap, PRWeb, and PR Newswire.
Since journalists pick up press releases, this could be your chance to be featured in a key online publication.
If you have the contact details of people who you’ve worked with at one time who might be interested in your infographic, now is the time to get in touch with them. This strategy is more personalised than the usual influencer outreach, as you would most likely have direct emails and other connections to the contacts.
Contact them to inform them about your infographic and see if they would like to take a look and possibly share it with their audience.
Also, you should reach out to people you cited within your content. If you let people know when you’ve used their quotes or information as a source, they’ll be more inclined to share your infographic as they’ll possibly be more eager to show their followers.
The internet is littered with infographics, so you need to discover ways to gain the necessary exposure and ensure yours stands out from the crowd. The easiest way to do this is to consider outsourcing your infographic project to an infographic agency. This will increase your chances of building more backlinks, increasing web traffic, and ultimately boost your SEO.