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Legal Services Copywriting.

Highly experienced legal content writers who will help your business shine online…

Content drives performance.

The legal industry is notoriously complex. The average person has little to no knowledge of this space or what they need to find the best representation. This presents a unique opportunity for legal firms to get ahead of the pack and take on the role of thought leader and educator for the clients who need you now, and those who will need you in the future.

Of all the lawyers who currently have a blog, 76% say it is to help with client development. It is proven that strategic content marketing designed to inform your audience, helps to build brands, trust, and convert readers into clients.

Our approach.

At WooContent, we apply methods that let us align content production closely with your core legal digital marketing objectives, which could encompass channels such as SEO, social media and email, and paid channels such as native advertising and PPC.

Research – identifying and understanding customer profiles, defining content goals

Ideation – keyword research, trend analysis, competitor analysis, brainstorming

Creation – content calendars, style and tone-of-voice guidelines, optimisation

Our experts.

WooContent’s team of legal content writers have years of experience working in the industry, either for businesses or publishers. They provide well-researched content to support your legal digital marketing. Working with our team will help your business build loyalty with existing clients, generate new leads and increase overall engagement to help establish your firm as a leader in the legal sector.

The Woo factor.

Your content will be…

Written by industry experts who understand your language

Optimised for people and search

Delivered at speed and scale

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Types of content.

Some of the popular formats of content that we can produce for you include:

Website Content

The bedrock of your online presence, your site is the how, where and why of your practice and approach, giving clients and legal professionals alike both an at-a-glance view of your service portfolio, as well as an in-depth understanding of even the most complex of case types.

Descriptions of Products & Services

When the time has come for a more detailed look at the processes and procedures of your practice, a full description page gives every prospective client the opportunity to understand your message with clarity.

Evergreen Content

Times always change, but your professionalism is a constant. Communicate that through evergreen content, a way to sustain a consistent presence within the legal sector through intelligent content that conveys your values, ethics and services.

Industry News and Blog Posts

Keep both your peers and your clients updated on the progression and accomplishments of your firm through approachable, informative blog posts. From landmark cases and the acquisition of awards to the introduction of new team members and the growth of your firm, your blog will enable you to convey your story in an engaging and enriching way.

Press Releases

When major events occur and the voice of your website alone isn’t enough. Let the world know what you stand for by using language that engages journalists and enables them to prioritise the coverage you deserve.

Email Marketing Content

At WooContent we craft great copy alongside a compelling content strategy to ensure that your email marketing efforts deliver the right message to your stakeholders, clients and industry bodies.


Here are just a few of the brands that we have had the pleasure of creating content for over the years…

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