Copywriting Blog

Why bother outsourcing your copywriting?

The saying goes that you only get one chance to make a first impression. For users, your written copy delivers exactly that. Effective copy not only appeals directly to its target audience but echoes your brand identity, establishes yours as a knowledgeable voice and is underpinned by best practice SEO. Businesses depend on good copywriting, yet producing everything in-house can be a significant drain on time and resources. Outsourcing your writing is no longer seen as the industry taboo it once was. In fact, some 64% of B2B […]

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Great Books to Help Inspire Ideas

Whether you’re embarking on a creative career for the first time or are in need of some quick inspiration, finding a way to get the creative juices flowing is paramount. Yet for all the webinars, online tutorials and video walk-throughs out there, few things can rival a thought-provoking book. From improving your relationship with clients to avoiding the dreaded creative block, here are some books that double as valuable resources for anyone active in marketing their content. How To Win Friends & Influence People, Dale Carnegie Getting right […]

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What is Brand Storytelling?

In a world where traditional marketing chatter is often ignored or not believed, many businesses have turned to brand storytelling as an increasingly effective way to express their brand’s voice, gain the trust of potential customers and rise above the noise. Essentially brand storytelling is a way of showing what makes your business unique by portraying some personality. Neil Patel of Quick Sprout says, “Storytelling is a powerful and actionable marketing technique…, it’s the reason why your company came to be.” There are of course scientific reasons why storytelling […]

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5 protest signs that changed history

The protest sign. A piece of cardboard or placard that with just a few simple words can pull at our heart strings and empower a generation. In recent years, protest signs have been at the forefront of our minds more than ever before. Witty, amusing, politically charged statements have been doing the social media rounds, while gut-wrenching words turn into headlines on the evening news. 2017 was a year of many meaningful marches, we saw passionate sign holders voice their opinions and their hopes for the future. Key marches included […]

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The 7 Cs of Copywriting

Good copywriting underpins any website. Without it, visitors won’t stay very long and are far less likely buy your products or services. So, how do you create content that will keep your audience interested? We’ve put together a list of 7 copywriting Cs that will help you craft content for your website that engages your audience and converts. Clear The message you’re trying to convey to your audience needs to be clear, otherwise you’ll fail to interest them at all. There’s nothing more annoying than having to trawl […]

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How to Come Up With Great Ideas for Content

From blogs and e-books to widespread content marketing campaigns, we’re all familiar with the importance of generating fresh, inspired content that’s on brand and of value. Coming up with ideas is just the beginning of this often lengthy process, yet burnout at this stage is common. 47% of marketers don’t have a formal structure in place to manage the planning, creation and delivery of new content. As a result, producing a seamless flow of engaging content that benefits your business can be a significant drain on time and resources. […]

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Common Copywriting Mistakes Stunting your Productivity

Without knowing it, many copywriters are hindering their productivity by making mistakes in both the planning and in the actual content writing itself. To combat this, read through our list of copywriting mistakes to ensure you’re being as productive as possible. Not getting the right brief Making the best of your time comes down to writing with purpose. Briefs are like pictures to copywriters, they give clear ideas and focus on what the client wants. A good brief will have all the basic requirements for your copy, including […]

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How to Align your Content Strategy with your Business Goals

For a content strategy to fulfil its purpose, it must be closely aligned with your business goals. A successful strategy incorporates the defining characteristics of your brand identity. Including its vision, goals, target audience and tone of voice – to produce engaging and highly effective content. Taking the time to define your brand identity will equip you with the knowledge required to craft an effective content strategy. Implementing your strategy consistently ensures sustainability long-term. Providing a solid basis for development. Here we’ve set out five key factors to […]

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How to Brief a Copywriter

Content creation is a fast-paced field that demands skill, speed and SEO knowledge. Gone are the days where copy just needed to sound good; it now needs to sound good and be well optimised for search. This is precisely why you should always brief your copywriter thoroughly before tasking them with a new project. As frustrating as it may be, even the most talented content creators can’t read minds. To help you out, we’ve put together the key elements of a brief that hits all the marks, promising […]

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The Art of Providing Constructive Copywriting Feedback

None of us like criticism, but in a work-related situation, it’s sometimes necessary to make us better at our jobs. Criticism goes part and parcel with copywriting as a profession, and for copywriters, it’s something that can be difficult to receive. This, in turn, makes it hard for editors to honestly critique a piece of writing you know your copywriter has spent a lot of time researching and crafting. On the one hand, you don’t want to knock their confidence, but on the other, it’s part of your […]

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