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Construction Copywriting.

Construction copy to build trust, establish authority and boost sales…

Content drives performance.

Whether you’re a residential construction company, commercial construction company or a self-employed builder, you are currently one of more than 300,000 construction firms which operate in the UK today. With so much competition, you need specially designed construction content marketing to give you visibility amongst the masses.

Research shows that having longer, more informative content on your website helps you rank higher on search engines. Delivering construction specific content to your audience not only helps with your SEO but also increases brand credibility and loyalty, so that your construction company is searched for, not just found.

Our approach.

At WooContent, we apply methods that let us align content production closely with your core construction digital marketing objectives, which could encompass channels such as SEO, social media and email, and paid channels such as native advertising and PPC.

Research – identifying and understanding customer profiles, defining content goals

Ideation – keyword research, trend analysis, competitor analysis, brainstorming

Creation – content calendars, style and tone-of-voice guidelines, optimisation

Our experts.

WooContent’s team of expert copywriters is made up of industry experienced professionals who have worked for either a construction business or publisher. Whether you’re a firm of engineers looking for fresh website copy or a facilities management company wanting content for brochures and other marketing material, WooContent’s experienced construction copywriters deliver well-researched, relevant, customer-friendly construction copy to increase website visitors and boost sales.

The Woo factor.

Your content will be…

Written by industry experts who understand your language

Optimised for people and search

Delivered at speed and scale

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Types of content.

Some of the popular formats of content that we can produce for you include:

Targeted Webpages

When it comes to creating the best landing pages, we have the complete toolkit. At Woo we will create engaging web copy that not only brings in traffic, but also drives sales and leads.

Service and Product Descriptions

The construction sector is extremely varied, so it’s important to help your audience understand your offering in detail, whether it’s equipment leasing or a fully managed construction project. We understand the terminology you need to convey your expertise, but also how to make the language you use relatable. That way, your clients know you’re on the same page.

Evergreen Webpages

While the sector is always moving forward, there’s some knowledge that remains constant. It’s here that we can put your expertise into action, showing both clients and industry insiders that you’ve got plenty of acumen behind your brand.

Blog Posts

Keeping customers and clients updated on your business is a great way of maintaining visibility, as much as it is providing valuable information and resources. Either way, all of our blogs are optimised for search engines as well as customers. Blogs are also a superb way of showcasing your most defining recent projects, any awards you’ve won, and the accolades of your clients and industry peers.

Press Releases

As well as national media, we also have an excellent track record in gaining coverage in leading industry publications for our clients, including and Construction Manager Magazine.

Email Marketing Content

At Woo we craft great copy along with a compelling content strategy to ensure that your email marketing efforts build your brand and grow your business.

Product & Services Video Content

Quality video content can help elevate your business andQuality video content can help elevate your business and embrace its personality. Our videos capture your customers’ interest while communicating your brand proposition. So whether you’re looking to create instructional webinars, product demonstrations or even a client testimonial, our expert writers have the industry know-how to construct video content that converts.


Here are just a few of the brands that we have had the pleasure of creating content for over the years…

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