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Copywriting For Agencies

Agency copy experts

We’re proud of our uncompromising recruitment process which has helped us to build a copywriting agency full of sector experts whose copywriting skills are second to none.

Each writer has had extensive experience working either in-house or for an agency in their specialist industry, and this experience and knowledge shines through in our copywriting services.

Our clients can feel reassured that our copywriters know their industries inside and out, and are passionate about conveying their expertise through every piece of work that they do.

At Woo, we are experts in creating copy for all sectors of the agency industry, including:

  • Branding
  • Digital marketing
  • Direct marketing
  • Full service
  • Inbound marketing
  • Performance marketing
  • PR
  • SEO
  • Shopper activation
  • Social media

Branded SEO-friendly agency content

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At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded agency copywriting that’s on tone while being focused on generating clicks, likes and shares. 

So, whether you’re creating agency copy for SEO, service descriptions or guest posts, we understand how to deliver high-quality agency copywriting tailored for people and search.

There are many benefits to investing in branded content in the agency industry. The best content:

  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and encourages shares and backlinks
  • makes an emotional connection with readers
  • inspires them to take action.


Our approach

Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:


Identifying and understanding customer profiles, defining content goals


Keyword research, trend analysis, competitor analysis, brainstorming


Content calendars, style and tone-of-voice guidelines, optimization

Types of agency content we provide

Product Pages and Descriptions

87% of shoppers rate product content as extremely or very important when making a purchasing decision. At Woo, our agency copywriters create the best copy to keep your audience engaged. We know the importance of strong calls to action, the need for SEO optimisation and the best ways to improve conversion.

Category Pages

Well-optimised category pages are a great way of attracting organic web traffic: content plays a pivotal role in making this happen. Our team of SEO marketing strategists and copywriters are skilled in creating eye-catching titles to obtain high-level engagement.

Evergreen Content

We position our clients as experts in their field by creating thought-provoking content that can be repurposed. Creating these pieces of copy are key to any strategy, whether it’s content marketing or SEO. Using them as central points in a variety of campaigns, we save brands time and resources – maintaining all of the rewards.

Branded Blog Content

With 55% of marketers saying that blog-content creation is their top inbound marketing priority, all our writers do extensive research in the early planning stages. At Woo, our agency copywriting service helps you to create meaningful content to drive traffic and increase brand awareness.

Latest News/Press Releases

Great PR coverage is hard to come by without well-written content. Our press releases have achieved extensive coverage in leading national and international newspapers. If your clients are launching a new product, hosting an event or rebranding themselves, we can work with you to shape the best-possible content.

Video Content Scriptwriting

According to research, while 20% of people will read the text on a page, 80% will watch a video. By working with Woo Content, we can guide you through the process of creating video that will shine online. Using clear and concise script writing, we make sure that your client communicates effectively to their audiences, gaining maximum results.