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Accountancy copy experts

More than 80% of people buy services or products as a result of online content, and that’s where the expert copywriting services of Woo can help. Let us craft your content and you’ll soon see the figures speaking for themselves.

We understand the importance of writing content which is accurate and well-informed, which is why we’re an accountancy copywriting agency that provides exceptional industry-specific content. Whether you’re working B2C or B2B, it’s essential to have content that’s jargon-free and easy to understand while still retaining your sense of professionalism. Our accountancy copywriters are highly skilled, and adept at providing complex information in a succinct and captivating way. With years of experience in the industry, our content hits the mark every time.

At Woo, we’ve got extensive experience in all areas of accountancy copywriting. Some of the subjects we could help you with include:
  • Accounting
  • Bookkeeping
  • Corporate Finance
  • Estate Planning
  • Payroll
  • Retirement
  • Savings
  • Start-ups
  • Tax
  • Trusts
  • VAT
  • Wealth Management

Branded SEO-friendly accountancy content

At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded accounting content that’s on tone while being focused on generating clicks, likes and shares. 

So, whether you’re creating accountancy copy for blogs, service descriptions or guest posts, we understand how to deliver high-quality accounting copywriting tailored for people and search.

There are many benefits to investing in branded content in the accountancy industry. The best content:

  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and encourages shares and backlinks
  • makes an emotional connection with readers
  • inspires them to take action
Our Approach
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:
Identifying and understanding customer profiles, defining content goals

Keyword research, trend analysis, competitor analysis, brainstorming

Content calendars, style and tone-of-voice guidelines, optimisation

Types of accountancy content we provide

No matter which type of accountancy copywriting services you’re after, we’re here to help. We write landing pages, blog posts, and press releases, to name but a few.

Some of the popular formats of content we can produce for you include:

Website Copy

For accountancy businesses, first impressions are vital. Our accountancy copywriter service is focused on helping deliver the leads you need to grow your business.

Targeted Landing Page Descriptions

We produce conversion-focused accountancy copy that supports SEO, user experience and branding. Great content will improve your Google Ads Quality Scores, too, reducing your PPC spend.

Product Descriptions

From compliance and tax support to consultancy and full outsourced solutions, as an accountancy copywriting agency we make sure that your services and products are informative, engaging and compelling.

White Papers & Useful Resources

The accountancy world may be fast changing, but high-quality evergreen content can help your brand establish itself as an expert authority, all while bringing in valuable traffic. So whether you’re producing ‘how to’ content on preparing for a VAT inspection or a white paper on financial service trends, we will help publish content that stands the test of time.

Blog Posts

Blogs raise brand awareness and improve SEO metrics, but like all content, they must have a focus and goal. Every blog we produce is written with SEO and social media in mind and carefully planned to make sure that your brand gets the most from every word.

Evergreen Content

Times might change but evergreen content remains constant. So whether you’re looking to communicate your brand proposition, your company history or useful resources for your customers. We offer a top-notch accountancy writer service which helps you plan, create and deliver content that delivers exceptional ROI again and again.

Video Content

Now has never been a more important time to invest in the power of video. So whether it’s a ‘how to’ tutorial about pension planning or a testimonial interview with a client, we will help you plan and deliver your video content in a way that captures your audience and converts leads.

Interactive Magazines

Delivering financial reports or information about new regulations or updates in an engaging way can sometimes seem a bit of a challenge. Interactive magazines and branded newsletters provide a great alternative to lengthy documents because they deliver your content in an attractive, digestible way that keeps your clients reading for longer.

Brochure Copy

Our accountancy copywriters are experts at writing corporate brochure copy that delivers your brand proposition in an inspiring way and shows potential customers how you can meet their needs.

Press Releases

Our award-winning press releases have gained national and international coverage and promise to give your firm the voice it needs to be heard.

How To Put Some Punch Into Your Accountancy Copywriting

Your content is either harming your accountancy business or helping it. Which is it?

When you look at the content of most accountancy websites or social media handles, most of what you see are mundane numbers, bookkeeping and accountancy terms. It’s not particularly exciting. When you read through it, it isn’t engaging and lacks the required punch. You will not achieve much with this kind of content.

If your accountancy content is like the one described above, something needs to change. Below are some tips to give your accountancy content a much-needed shot in the arm. If you are an accounting copywriter, these tips will transform your content! 

Focus On Your Audience

This is a fundamental copywriting tip: focus on the reader! Every accountancy copywriter should know this. When it comes to making your content punchier, this tip trumps everything else.

Remember the saying, ‘people don't care how much you know until they know how much you care’? It holds true in every area of life – even in the content, you create.

To make a big impression, many accountancy firms pack their content full of jargon, statistics and confusing numbers. While this may impress other accountants, most people don’t care. They’re looking for content that solves problems or helps them. Make sure your content does this.

Another important aspect is to ensure you always speak the reader. Instead of saying, people can get XYZ, say you can get ABC results. It’s a subtle difference but a much more engaging way of writing.


Write In Plain English

Assuming that you are an accountancy agency and the people reading your content will work in accountancy, make sure you write in a language they understand.

If your audience consists of a varied mix of graduates, tradesmen and the average person on the street, write for the least educated person. But write in such a way that even the academics will not find your content uninteresting.


Vary Your Sentence Lengths

Varying the lengths of your sentences is another crucial factor. Mix in short and long sentences. Avoid very complex sentences where possible.

Short sentences help to present ideas clearly and make it easy for people to go through your content. Long sentences help you drive home your points. Using only short sentences will make your content too ‘bitty’, and will mean it lacks substance. On the other hand, making use of long sentences alone will make your article hard work to get through. By mixing them up, you’ll make your content fun to read.


Make It Colourful

You don’t always have to explain every last point. A simple metaphor will do the heavy lifting for you when it comes to helping people understand your point. It will also add colour to your writing.

Just because you’re writing accountancy content doesn’t mean that you can’t reference other sectors in order to make a point.  

Another way to make things colourful is to add humour. Mix it in, but make sure it is relevant!

Excellent accounting copywriting is never dull. It grabs readers’ attention and entertains them while educating and enriching them.


Use The Active Voice

You will never have a punchy article if all your language is in the passive voice.

Don’t say: ’It would be nice if everyone would comply with these accountancy principles, and that ’If they did, they would see amazing results.’ Instead, say: ‘Implement these accountancy principles to get amazing results!’

Rid your writing of every unnecessary ‘ability to do’, ‘would have’, ‘should have’ ‘could’ and others like them. Use direct language whenever possible.

The content you publish shouldn’t read like a white paper. If you hope to grab your audience’s attention and engage them, your content must be punchy. This is even more important if you provide an accountancy copywriting service to accounting firms. It is non-negotiable, or your clients will not return for more since the content won’t be likely to convert.

In a nutshell, punchy articles need to be in the active voice, colourful and written in simple language. The sentences that make up the articles should be mixed up and varied for different effects, with the reader being the focus of the article, not the firm or accountant’s expertise.

If you start with these handy tips, you will see your content become much more attractive to read, and ultimately, more engaging.

Contact us to get the best accountancy content. We’re a reputable accounting agency with excellent copywriters, and we produce content that delivers.


  • ‘What’s most impressive about Woo is their understanding of how web content can positively impact SEO performance’

    James Stewardson
    SEO Account Director, PHD

  • ‘Woo grasped the style and tone we were looking for instantly and delivered great-quality content on time, every time’

    Vanessa Lenssen
    CEO, GoLearnTo

  • ‘I found Woo to be very diligent and dependable; they even delivered the output before the deadline. I highly recommend them.’

    Roberto Lattanzio
    Head of SEO, Gamepix

£500 Minimum Order Value
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