Communicating your brand, proposition and key messages to your audience has never been so important. People are inundated with marketing messages on a daily basis and choice between brands is more competitive than ever, so making your content stand out with fantastic copywriting is key to winning brand preference – and, ultimately, new and repeat business.
You also have to make sure that your copywriting combines creative, engaging writing with SEO best practice. This ensures that when your potential customers search for your products, services and brand online, your web pages will rise above the ranks to beat the competition and generate valuable web traffic that could convert to leads and sales.
Follow our five killer SEO copywriting tricks to make sure that your content is searchable, visible and engaging enough to drive business growth.
Working with a copywriting agency is a surefire way to create first-class content with an SEO twist, especially if you don't have the resource or experience in-house. Agencies combine years of experience with talent, creative flair and technical know-how, plus they know how to get under the skin of your audience to craft content that will resonate and provide value. Plus they'll be up-to-date with emerging SEO trends and algorithm updates, giving you a competitive advantage over your competitors.
If you're taking matters into your own hands, make sure your website content is as search-engine-friendly as possible. This includes knowing your target keywords and ensuring they flow throughout your body copy and page tags. SEO guru Moz has a really useful resource to help you check off all the key on-page elements.
Three key KPIs for your copywriting should be engagement, shareability and search-engine rankings. All of these will be impacted by whether you display your content in a mobile-friendly manner. Plus research shows that 61% of local searches will contact a local business if they have a mobile-friendly website. As page-load times increase from one second to five, the probability of someone leaving your website without going any further increases by 90%. Is your website mobile responsive? Does your copy load quickly, without being slowed down by clunky images and videos? Deliver your content quickly and simply on mobile, and both your customers and search engines will take your work much more seriously.
You might have crafted your most engaging, optimised piece of content yet, but if your headline is weak, people will not click though to view it. This is true for your search-engine listing, social media posts, paid media and email campaigns. Research suggests that including numbers and making them unequivocally clear can vastly improve click-through rates.
Every audience is looking for the same thing: a clear, simple experience that is useful, answers their questions and adds relevant value. Google uses copy readability as a ranking factor, meaning that your copywriting has to combine compelling creativity with a clear narrative that leads to a call-to-action. Headlines, sub-headings, bullet points and consistent formatting can all help your audience and search-engine bots consume and understand your copywriting easily.
These five killer SEO copywriting tricks are by no means exhaustive, but they are a great starting point for any brand with an online presence. Don't underestimate the power of combining great copywriting with search engine optimisation – get started today and watch success against your key SEO, engagement and conversion metrics soar.
Get in touch with WooContent today to find out more about our SEO copywriting services.