Woo Content Logo

150 tools for online marketing success

Digital marketing has grown to become a fundamental part of any business.

While its landscape may seem difficult to navigate at first, there are plenty of tools available that promise to make things just that little bit easier. Still, deciding which are of genuine value to your business can become a task in itself.

Join us as we run through 150 tools that aim to contribute to digital marketing success – from content planning and creation to optimisation and analysis.


Content creation tools



1. Beegit

From $79 p/m
Beegit is an online content production platform that allows teams to collaborate on projects with the use of tagging, version control and file status notifications.


2. Canva

Canva users can quickly create attractive documents and designs, with an intuitive drag-and-drop system that bypasses the need for expertise in graphic design.



GIMP stands for GNU Image Manipulation Program. This free tool is an alternative to Adobe Photoshop and is fairly advanced for an online image editor.


4. Grammarly

This plug-in checks for over 250 types of grammatical, spelling and punctuation mistakes and helps to ensure that copy is always of the highest standard.


5. Kuia

Kuia allows users to create interactive charts, quizzes and calculators that can help to illustrate data for use within content.


6. Meme Generator

This online meme creator allows users to browse popular memes or create their own – a must-have for anyone who knows what a Doge is.


7. SurveyMonkey

SurveyMonkey is a free tool that lets users create and distribute surveys, from simple polls to in-depth market research.


8. ThingLink

From $20 p/m
Thinglink allows users to create visual content that is interactive, adding rich media links to images and videos.


9. Feedly

This free news aggregator tool is useful during the research and creation stage of new campaigns and can help to ensure that content is relevant at the time of publication.


Content hosting tools



10. Blogger

Google’s web-log publisher is completely free and allows users to host and share text, images and video online.


11. LinkedIn Pulse

Anyone with a LinkedIn profile can use LinkedIn Pulse for free. The aim is that users can expand their reach by sharing content that is valuable and relevant to their industry.


12. Medium

With Medium it’s free to publish stories and ideas, with the aim of getting your content seen by a global audience.


13. Rebel Mouse

Create, publish and share content on one platform. Rebel Mouse aims to increase organic traffic over time.


14. Squarespace

From $12 p/m
Squarespace’s stripped back interface is designed to make hosting slick and stylish blogs, websites and e-commerce pages a more simple task.


15. Vimeo

While less famous than Youtube, Vimeo’s slick branding and high quality video content can often give an edge to websites during video hosting.


16. WordPress

Wordpress is the most widely used Content Management System (CMS) out there. Benefits include a clean and intuitive interface, and a plug-in architecture that aims to provide the simple addition of complex functions and features. To find out more about why WordPress is so universally popular, check out 101 Logical Reasons Why WordPress Is The Best CMS.


17. Live Journal

LiveJournal is a free, classic content creation and sharing site – aiming to offer versatile tools that can be used on all sorts of blogs, writing and promotional material.


Email marketing tools



18. Dot Mailer

From £250 p/m
Dot Mailer aims to offer effective mail marketing software for businesses of all sizes, with automation features included.


19. Get Response

From $15 p/m
Get Response allows you to create and distribute emails, newsletters and surveys in one place. There’s also the option to create lists of subscribers, with the aim that campaigns will reach the right people every time.


20. Litmus

From $60 p/m
Litmus enables users to track and test emails, ensuring that they are fully optimised and able to be viewed on any device.


21. Streak

This plug-in works with Google Mail and aims to make Customer Relationship Management (CRM) a reality within your inbox.


22. Mailchimp

MailChimp is an email marketing platform that allows users to send emails, manage subscribers and track results.


23. Newzapp

This email marketing software has campaign management features enabled and is targeted specifically towards bigger brands and businesses.


24. Pure360

Pure360 allows users to personalise, target and automate marketing emails, with the aim of ensuring that all content gets the high level of coverage it deserves.


25. ReachMail

With even the free version of ReachMail offering users 15,000 emails per month, this tool is useful for those needing to create, deliver and track messages in bulk.


26. Vertical Response

Vertical Response allows users to create, send and track emails simultaneously. It also offers features to make sure that messages look great across a wide range of devices.


27. Wired Marketing

From £14.99 p/m
Wired marketing has features to organise and manage email campaigns, alongside real-time analytics that help to track their progress and effectiveness.


Link building tools




28. Buzzstream

From $24 p/m
This web-based software aims to help marketers build and grow relationships by researching prospects, offering effective outreach solutions and managing link building projects.


29. BuzzSumo

From $99 p/m
Buzzsumo has been built to help users find the biggest trends in social media, alongside tracking down key influencers in relation to a specific topic.


30. Citation Labs

Citation Labs has a range of features dedicated to building valuable links for your business, including an innovative co-citation tool.


31. InkyBee

From $79 p/m
Inkybee is a suite of tools that aims to connect users with influencers, before sharing content that is valuable and relevant to their audience.


32. NinjaOutreach

From $49 p/m
Ninja Outreach aims to offer blogger outreach software that is easy to navigate, allowing marketers to directly connect with the influencers that matter to their business.


33. MuckRack

MuckRack aims to help users find journalists and key influencers in their field, before closely managing media lists and organising contact information.


34. Bitly

This free link shortener not only comes in handy when sharing links across social media, but also tracks engagement on each link that you’ve created.


35. PitchBox

From $95 p/m
Pitchbox is an influencer outreach platform that delivers automated follow-up and intelligent templates, aiming to provide users with personalised outreach options.


36. Traackr

Traackr offers tools to manage and monitor influencer relationships, with the aim of building valuable connections that stand the test of time.


PR outreach tools




37. Cision

Cision offers PR software that encompasses media monitoring, media list building, distribution and analysis.


38. eReleases

eReleases offers help and guidance for writing press releases, alongside features which aim to easily distribute content to relevant journalists.


39. PR Max

From £108 p/m
PR Max is a comprehensive press release distribution tool, offering a vast media database alongside management and organisation features.


40. Response Source

Response Source offers users a way to connect with journalists and PR professionals. The aim is to distribute press releases or journalist enquiries at the click of a button.


41. PR Underground

From $39 p/m
PR Underground brands itself as an affordable press release distribution service. Releases are sent to Google News, social media and over 100 global news sites.


42. Vuelio

Vuelio users can access media databases, media monitoring, press release distribution and media analysis all in one place.


43. ReleaseWire

ReleaseWire is a comprehensive content distribution tool that aims to connect brands and businesses with relevant journalists.


44. Prezley

Combining CRM with PR, Prezly is an online press room that aims to get content seen by the journalists that count.


45. PR Web

PR Web aims to be an effective tool for companies who need to distribute press releases on both a local and a global scale.


46. Newswire

From $159 p/m
Newswire is an integrated platform that gives users the chance to distribute and track releases all in one place.


47. Help a Reporter Out

Help A Reporter Out aims to connect data sources and journalists, enabling the two to work together in order to create unique and valuable content.


48. Gorkana

Gorkana’s basic features are free to use and allow marketers the opportunity to connect and share content with journalists on a global scale.


Research tools




49. Answer The Public

A free tool to discover which questions consumers within a specific field are asking, Ask The Public aims to help users create content that is of genuine value to its audience.


50. Google Keyword Planner

A tool featured in Google’s Adwords, Keyword Planner allows users to quickly look at average monthly search volumes, according to location, for the benefit of keyword research.


51. Google Trends

Examining the biggest Google trends of the minute could prove useful when performing keyword research, or for brainstorming blog content that’s relevant to public interest.


52. Hastagify

Hashtagify is a comprehensive search engine with data on hashtags, influencers and Twitter usage patterns.


53. Moz Keyword Explorer

From $99 p/m
Moz’s keyword explorer is a new tool that analyses keywords across several metrics. It also analyses the first pages of SERPs and offers further keyword suggestions.


54. Open Site Explorer

Moz’s Open Site Explorer can be used for researching backlinks, identifying link building opportunities and discovering any potentially bad links.


55. Quora

Quora is a community-based question and answer site with an archive information linking to content and digital marketing terms.


56. Reddit

Reddit is a user-generated news site, where members’ votes decide which stories are promoted on the front page.


57. Trendspottr

Trendspottr not only predicts emerging trends, it also aims to recognise future viral content and key influencers.


58. Ubersuggest

Ubersuggest is a free tool that identifies new keywords not listed on Google’s keyword planner.


59. Market Samurai

Market Samurai aims to be an effective tool for generating, planning and narrowing down keywords. It hopes to save users hours of time and has all of the data stored in one app.


SEO measurement tools



60. Screaming Frog

Screaming Frog’s SEO Spider Tool aims to crawl a website in the same way that a webcrawler does, retrieving important information which can then be exported and utilised in technical and on-page SEO.


61. Search Metrics

Search Metrics is designed to offer in-depth analysis, reporting and forecasting of the latest trends in content marketing and SEO.


62. WooRank

From £49 p/m
Woorank is a measurement tool for businesses of all sizes. Check real-time SEO standings and make changes to content that could potentially optimise performance.


63. Authority Labs

Authority Labs tracks website rankings across a wide range of platforms, including Google, Yahoo and Bing. Results are updated daily so that any necessary changes can be made quickly.


64. BrightLocal

From $29.99 p/m
BrightLocal will test a site against local competitors and track directory citations – aiming to be a superior option for local-based businesses.


65. Majestic

From £29.99 p/m
Majestic is a marketing search engine and backlink checker that aims to issue clear and digestible summaries for your site.


66. Moz Local

From £84 p/y
Moz Local aims to ensure that your business is getting the highest possible visibility from local search engines.


67. Moz Pro

Moz Pro is designed to combine all of the best features from Moz, ensuring that users always have a wide range of data to work with.


68. MozBar

This free toolbar not only lets you know the DA of the site that you’re visiting, but also allows you to instantly track whether hosted links are follow or no-follow.


69. RankTrackr

Accuracy, speed and simplicity are RankTrackr’s 3 main principles, aiming to deliver a well designed SEO tracker made specifically for professionals.


Site testing and optimisation tools




70. Readability

Readability aims to remove online clutter and present copy in a clear, easy to read format – allowing you to focus on getting the most from your copywriting content.


71. Siteliner

Free for standard package users, Siteliner searches for everything from broken links and duplicate content to redirections and page ranks.


72. Unbounce

From $49 p/m
Unbounce allows for the testing of online landing pages. These pages can be built, published and optimised all in one place.


73. User Testing

User Testing allows you to watch first time users on your site and receive feedback. It’s a free service that aims to provide a fresh pair of eyes to look over any problem spots you may have overlooked yourself.


74. Xenu’s Link Sleuth

This is a pretty effective link crawling tool, especially across large sites. It’s great for hunting down 404s and redirects that might have otherwise been missed.


75. DeepCrawl

From $50 p/m
DeepCrawl collects data from your site and puts it in a report, flagging technical issues and notifying you of any major problems. This tool is the perfect starting point for ironing out even the biggest of wrinkles.


76. BrightEdge

BrightEdge invests in the idea of content performance marketing, where content is optimised based on numbers and targeted measurement.


77. Optimizely

Optimizely uses the intuitive A/B testing technique, which is designed to directly compare two versions of the same web page in order to determine which performs better.


78. Yoast

Probably the most well-known SEO WordPress plug-in, Yoast offers users the ability to assign keywords across pages and optimise page titles and meta-descriptions.


79. Raven Tools

From $99 p/m
Raven Tools markets itself as the No. 1 online marketing platform for reporting and optimisation. There are over 20 tools to choose from.


Social media management tools




80. Hootsuite

Hootsuite allows you to schedule and manage social media updates across all of your primary accounts, including Twitter, Facebook and LinkedIn.


81. Buffer

Buffer is another comprehensive social media management tool, with the option to schedule posts across Instagram, Google+ and even Pinterest.


82. Facebook

Facebook is a social networking platform with over 1.65 billion active users worldwide. Connect with colleagues and stay in touch via instant messaging or groups.


83. Google+

Google+ and Google Business can have a significant impact on your organic traffic when used correctly. Both are essential for maintaining traffic and rankings.


84. LinkedIn

A professional networking tool with over 100 million active users, LinkedIn allows users to connect and share content with professionals in their area and across the globe.


85. Twitter

With over 310 million active users, Twitter is an absolute must-use for getting your content noticed. Every brand, business, news site and big-name celebrity are using Twitter, so there’s no excuse.


86. Twuffer

Twuffer allows you to schedule regular Tweets to your account, and only takes a few seconds to set up. Set up a week or month’s worth of Twitter activity at once and manage your time more effectively.


87. YouTube

YouTube is a video sharing site that works as a distribution platform for individual content creators and large companies.


88. Social Flow

Social Flow aims to analyse real-time data to ensure that your social media content is posted at the best possible time.


89. Sprout Social

From $59 p/m
Sprout Social is a comprehensive social media management tool that allows users to schedule, publish and analyse content across a wide range of social sharing platforms.


Social media monitoring tools



90. Crowdbooster

From $9 p/m
Alongside Crowdbooster’s in-depth analytics tools, the site also gives recommendations on how to optimise social media performance.


91. Fanpage Karma

From €49.90 p/m
Fanpage Karma provides unlimited Facebook analytics and reports, all in one place.


92. Followerwonk

This comprehensive Twitter analytics tool allows users to analyse engagement and reach, while also searching Twitter bios and connecting businesses with relevant influencers.


93. SharedCount

From $40 p/m
SharedCount aims to track how many times certain URL’s have been shared across social media, as well as checking their overall engagement.


94. Simply Measured

Simply Measured offers social media analytics across a wide range of platforms. The data collected aims to be both relevant and in-depth.



IFTTT is an acronym for ‘If This, Then That’. The software aims to connect apps and devices in a way that is organised and easy to manage.


96. Klout

Brands are able to monitor social influence by using Klout’s ‘score’ feature, which rates the impact of social media profiles from 1-100.


97. Quicksprout

Quicksprout offers a huge range of resources that aim to help you understand your social media influence, as well as improve upon it in the future.


98. Quintly

From €129 p/m
Quintly is a social media management tool that tracks engagement across Facebook, Twitter, YouTube, Google+, LinkedIn and Instagram.


99. Riffle

Riffle is a free plug-in that enables users to learn more about competing Twitter profiles. Discover more about their engagement rates, who they’re tweeting and which hashtags they’re using.


Task management tools




100. Basecamp

From $29 p/m
Basecamp is a leading web-based project management and task organisation tool, with features including to-do lists, schedules and the tracking of milestones.


101. Asana

Free for teams with 15 members or fewer, Asana aims to give users the chance to not only record and track the progress of tasks and projects, but also to download relevant data to analyse later.


102. Bitrix24

Free for small businesses, Bitrix24 is a social enterprise platform that offers the benefits of a united workspace alongside a range of handy task management features.


103. Evernote

Evernote aims to allow for the seamless management of projects, tasks and ideas across multiple devices.


104. Google Calendar

As well as having a visual record of day to day tasks in one handy place, Google Calendar also allows you to set up meetings, invite colleagues and manage RSVPs.


105. Momentum

Momentum is a personalised dashboard designed to eliminate distractions and encourage inspiration, focus and productivity.


106. Redbooth

From $5 p/m
Redbooth is a task management system that allows users to assign and monitor work in progress, access shared files and communicate instantly via live chat.


107. Toggl

From $49 p/m
Toggl is a time management tool that combines a simple timer feature with a powerful timesheet tracking calculator.


108. Trello

Everyone has different preferences when it comes to task management, but Trello is simple and works well as part of an agile work flow. There are plenty of plug-in options, too.


109. Wrike

Wrike is a project management system that aims to give users full control over their tasks, with the added potential to connect with team members from across the globe.


110. Wunderlist

As both a powerful team management tool and a sleek way to organise projects, Wunderlist ticks all the boxes for task management.


Team communication and file sharing tools


111. HipChat

HipChat is a hosted group chat and video communication platform, built with the intention to connect groups and ensure seamless team collaboration.


112. LastPass

LastpPass is a password saving and sharing browser plug-in. Whether it’s a content management system or a shared social media account, giving users a password via LastPass has an added level of security.


113. Skype

Skype is a text chat, audio and video calling service that aims to connect with others around the world, either via individual or conference calls.


114. Slack

Slack is a real-time messaging, archiving and search tool designed to be used by teams of all sizes.


115. Quip

From $30 p/m
Aiming to be more than just a content creation tool, Quip enables teams to document, discuss and organise work on a communal platform.


116. Box

From £3.50 p/m
Box offers secure file sharing and storage features, alongside intuitive content management features.


117. Dropbox

Dropbox is a cloud storage tool that enables users to sync and share files across their own devices, as well as with friends and co-workers.


118. Google Drive

Google Drive is great for sharing files that more than one person needs access to. Files are easier to manage and multiple people can work on them at once.


119. JumpShare

JumpShare aims to offer free and unlimited file sharing for documents of all sizes.


120. WeTransfer

WeTransfer enables users to send files of up to 2GB in size to the email addresses of colleagues and clients.


Tracking tools



121. Advanced Web Ranking

From $49 p/m
Advanced Web Ranking aims to provide clear and concise ranking reports, with helpful summaries available daily, weekly or on demand.


122. AHRefs

From $99 p/m
Research backlinks, organic traffic and keywords with AHRefs, in order to measure and optimise the reach of content.


123. IceRocket

IceRocket specialises in the real-time search of mentions and aims to ensure that results are always relevant and up-to-date.


124. Mention

From $29 p/m
Track real-time brand and company mentions across the Internet and on social media. 40 languages are covered and users can respond to mentions immediately from the dashboard.


125. Segment

Segment delivers customer data with one API, before sending it to integration platforms for further analysis and data warehousing.


126. Serpfox

From $10 p/m
Unusually, accurate keyword trackers are hard to come by. Serpfox is by no means perfect – reporting, for example, is perfunctory compared to some other paid options – but the data is usually pretty solid.


127. SocialMention

SocialMention searches user-generated content, including blogs, comments and news. Search for any term and receive real-time results at the click of a button.


128. Tagboard

Tagboard aims to give users the chance to track popular tags online, find relevant content and connect with key influencers within their field.


129. Trackur

From $97 p/m
Trackur aims to offer quick and easy social media monitoring, insights and data in one place. Other features include sentiment analysis tools and attractive white label branding.


130. TrackMaven

TrackMaven works across an impressive 15 digital channels, aiming to provide detailed tracking and analytics reports for each.


Web analytics tools


ana1131. Clicky

Clicky offers real-time web analytics, offering users the potential to identify and react to issues that are harming their blog or website’s traffic.


132. Crazy Egg

Clickmaps and heatmaps help to point out the average user journey towards a conversion. CrazyEgg aims to provide an in-depth analysis that can lead to site optimisation and a higher engagement rate.


133. Google Analytics

Google Analytics is a must-have analysis tool that plugs into any site and provides a full break down of visitor information.


134. Google Search Console

Another of Google’s free services, Search Console monitors and maintains a site’s presence in Google’s own search results.


135. HotJar

From €89 p/m
With access to heatmaps and visitor recordings, HotJar also enables you to host polls on your site in order to understand what is preventing audience engagement.


136. Kissmetrics

From $120 p/m
Track, analyse and optimise campaigns in one place. Kissmetrics helps to make the most from your marketing strategy by identifying what works and what doesn’t across a wide range of platforms.


137. Mixpanel

Mixpanel is considered to be the world’s most advanced tool for web and mobile analytics, aiming to offer a simple interface that eliminates the need for complicated Structured Query Language (SQL).


138. SEMRush

From $69.95 p/m
From SEO and PPC to video advertising research, SEMRush is a tool designed to help content marketers wanting to access in-depth analytics in one place.


139. SumoMe

SumoMe is all about building traffic and generating a buzz around your site, while in-depth analytics highlight the pros and cons of your current marketing strategy.


140. Woopra

Woopra allows users to track customer activity in real-time, encouraging brands to take action immediately and provide the best customer experience possible.


141. Visual Website Optimizer

From $49 p/m
Visual Web Optimiser generates heatmaps and aims to set up effective website usability and conversion based tests, all in one streamline plug-in.






142. ClearVoice

ClearVoice aims to provide a complete content marketing package, with software to create, distribute and manage engaging content time after time.


143. Content Marketer

From $9 p/m
Like the swiss army knife of content marketing tools, here you can find outreach email templates, help with scheduling campaigns and tools to help users find relevant influencers.


144. Contently

Contently allows content to be created and published all in one place. Users are able to work with top creative talent and closely manage the distribution and follow up of campaigns.


145. HubSpot

HubSpot is an inbound content marketing tool, focused on helping brands to attract visitors to their site and convert interest into sales.


146. PixxFly

From $49 p/m
PixxFly has a wide range of features, including content research tools, client management features and detailed analytics reports.


147. SharpSpring+

SharpSpring+ aims to combine some of the most powerful customer analytics tools with features to help with content creation, delivery and data research.


148. MeltWater

This social media monitoring tool combines features to help users analyse customer data, as well as to engage with consumers by creating consistently valuable content.


149. Conductor

Conductor is varied a content marketing suite. It works on the premise that in order for good content to get found, creators must be engaged with exactly what it is their customer is looking for.


150. Eloqua

Eloqua is a marketing automation tool that enables users to plan and execute campaigns in a way that engages the right audience.


So there we have it – 150 tools that aim to make digital marketing a less painful process. We’d love to hear some of your favourites, or you can contact us to discuss how our digital marketing solutions could be of benefit to your business.