Digital marketing has grown to become a fundamental part of any business.
While its landscape may seem difficult to navigate at first, there are plenty of tools available that promise to make things just that little bit easier. Still, deciding which are of genuine value to your business can become a task in itself.
Join us as we run through 150 tools that aim to contribute to digital marketing success – from content planning and creation to optimisation and analysis.
From $79 p/m
Beegit is an online content production platform that allows teams to collaborate on projects with the use of tagging, version control and file status notifications.
Free
Canva users can quickly create attractive documents and designs, with an intuitive drag-and-drop system that bypasses the need for expertise in graphic design.
Free
GIMP stands for GNU Image Manipulation Program. This free tool is an alternative to Adobe Photoshop and is fairly advanced for an online image editor.
Free
This plug-in checks for over 250 types of grammatical, spelling and punctuation mistakes and helps to ensure that copy is always of the highest standard.
Free
This free news aggregator tool is useful during the research and creation stage of new campaigns and can help to ensure that content is relevant at the time of publication.
Free
Anyone with a LinkedIn profile can use LinkedIn Pulse for free. The aim is that users can expand their reach by sharing content that is valuable and relevant to their industry.
From $12 p/m
Squarespace’s stripped back interface is designed to make hosting slick and stylish blogs, websites and e-commerce pages a more simple task.
Freemium
Wordpress is the most widely used Content Management System (CMS) out there. Benefits include a clean and intuitive interface, and a plug-in architecture that aims to provide the simple addition of complex functions and features. To find out more about why WordPress is so universally popular, check out 101 Logical Reasons Why WordPress Is The Best CMS.
Free
LiveJournal is a free, classic content creation and sharing site – aiming to offer versatile tools that can be used on all sorts of blogs, writing and promotional material.
From $15 p/m
Get Response allows you to create and distribute emails, newsletters and surveys in one place. There’s also the option to create lists of subscribers, with the aim that campaigns will reach the right people every time.
Paid
Pure360 allows users to personalise, target and automate marketing emails, with the aim of ensuring that all content gets the high level of coverage it deserves.
Freemium
With even the free version of ReachMail offering users 15,000 emails per month, this tool is useful for those needing to create, deliver and track messages in bulk.
Freemium
Vertical Response allows users to create, send and track emails simultaneously. It also offers features to make sure that messages look great across a wide range of devices.
From £14.99 p/m
Wired marketing has features to organise and manage email campaigns, alongside real-time analytics that help to track their progress and effectiveness.
From $24 p/m
This web-based software aims to help marketers build and grow relationships by researching prospects, offering effective outreach solutions and managing link building projects.
From $99 p/m
Buzzsumo has been built to help users find the biggest trends in social media, alongside tracking down key influencers in relation to a specific topic.
From $79 p/m
Inkybee is a suite of tools that aims to connect users with influencers, before sharing content that is valuable and relevant to their audience.
From $49 p/m
Ninja Outreach aims to offer blogger outreach software that is easy to navigate, allowing marketers to directly connect with the influencers that matter to their business.
Paid
MuckRack aims to help users find journalists and key influencers in their field, before closely managing media lists and organising contact information.
Free
This free link shortener not only comes in handy when sharing links across social media, but also tracks engagement on each link that you’ve created.
From $95 p/m
Pitchbox is an influencer outreach platform that delivers automated follow-up and intelligent templates, aiming to provide users with personalised outreach options.
From £108 p/m
PR Max is a comprehensive press release distribution tool, offering a vast media database alongside management and organisation features.
Paid
Response Source offers users a way to connect with journalists and PR professionals. The aim is to distribute press releases or journalist enquiries at the click of a button.
From $39 p/m
PR Underground brands itself as an affordable press release distribution service. Releases are sent to Google News, social media and over 100 global news sites.
Paid
Help A Reporter Out aims to connect data sources and journalists, enabling the two to work together in order to create unique and valuable content.
Free
A free tool to discover which questions consumers within a specific field are asking, Ask The Public aims to help users create content that is of genuine value to its audience.
Free
A tool featured in Google’s Adwords, Keyword Planner allows users to quickly look at average monthly search volumes, according to location, for the benefit of keyword research.
Free
Examining the biggest Google trends of the minute could prove useful when performing keyword research, or for brainstorming blog content that’s relevant to public interest.
From $99 p/m
Moz’s keyword explorer is a new tool that analyses keywords across several metrics. It also analyses the first pages of SERPs and offers further keyword suggestions.
Free
Moz’s Open Site Explorer can be used for researching backlinks, identifying link building opportunities and discovering any potentially bad links.
Freemium
Market Samurai aims to be an effective tool for generating, planning and narrowing down keywords. It hopes to save users hours of time and has all of the data stored in one app.
Freemium
Screaming Frog’s SEO Spider Tool aims to crawl a website in the same way that a webcrawler does, retrieving important information which can then be exported and utilised in technical and on-page SEO.
From £49 p/m
Woorank is a measurement tool for businesses of all sizes. Check real-time SEO standings and make changes to content that could potentially optimise performance.
Freemium
Authority Labs tracks website rankings across a wide range of platforms, including Google, Yahoo and Bing. Results are updated daily so that any necessary changes can be made quickly.
From $29.99 p/m
BrightLocal will test a site against local competitors and track directory citations – aiming to be a superior option for local-based businesses.
Free
This free toolbar not only lets you know the DA of the site that you’re visiting, but also allows you to instantly track whether hosted links are follow or no-follow.
Paid
Accuracy, speed and simplicity are RankTrackr’s 3 main principles, aiming to deliver a well designed SEO tracker made specifically for professionals.
Free
Readability aims to remove online clutter and present copy in a clear, easy to read format – allowing you to focus on getting the most from your copywriting content.
Paid
User Testing allows you to watch first time users on your site and receive feedback. It’s a free service that aims to provide a fresh pair of eyes to look over any problem spots you may have overlooked yourself.
Free
This is a pretty effective link crawling tool, especially across large sites. It’s great for hunting down 404s and redirects that might have otherwise been missed.
From $50 p/m
DeepCrawl collects data from your site and puts it in a report, flagging technical issues and notifying you of any major problems. This tool is the perfect starting point for ironing out even the biggest of wrinkles.
Paid
Optimizely uses the intuitive A/B testing technique, which is designed to directly compare two versions of the same web page in order to determine which performs better.
Paid
Probably the most well-known SEO WordPress plug-in, Yoast offers users the ability to assign keywords across pages and optimise page titles and meta-descriptions.
Freemium
Hootsuite allows you to schedule and manage social media updates across all of your primary accounts, including Twitter, Facebook and LinkedIn.
Free
Facebook is a social networking platform with over 1.65 billion active users worldwide. Connect with colleagues and stay in touch via instant messaging or groups.
Free
Google+ and Google Business can have a significant impact on your organic traffic when used correctly. Both are essential for maintaining traffic and rankings.
Free
A professional networking tool with over 100 million active users, LinkedIn allows users to connect and share content with professionals in their area and across the globe.
Free
With over 310 million active users, Twitter is an absolute must-use for getting your content noticed. Every brand, business, news site and big-name celebrity are using Twitter, so there’s no excuse.
Free
Twuffer allows you to schedule regular Tweets to your account, and only takes a few seconds to set up. Set up a week or month’s worth of Twitter activity at once and manage your time more effectively.
From $59 p/m
Sprout Social is a comprehensive social media management tool that allows users to schedule, publish and analyse content across a wide range of social sharing platforms.
Freemium
This comprehensive Twitter analytics tool allows users to analyse engagement and reach, while also searching Twitter bios and connecting businesses with relevant influencers.
From $40 p/m
SharedCount aims to track how many times certain URL’s have been shared across social media, as well as checking their overall engagement.
Free
Quicksprout offers a huge range of resources that aim to help you understand your social media influence, as well as improve upon it in the future.
Free
Riffle is a free plug-in that enables users to learn more about competing Twitter profiles. Discover more about their engagement rates, who they’re tweeting and which hashtags they’re using.
From $29 p/m
Basecamp is a leading web-based project management and task organisation tool, with features including to-do lists, schedules and the tracking of milestones.
Freemium
Free for teams with 15 members or fewer, Asana aims to give users the chance to not only record and track the progress of tasks and projects, but also to download relevant data to analyse later.
Freemium
Free for small businesses, Bitrix24 is a social enterprise platform that offers the benefits of a united workspace alongside a range of handy task management features.
Free
As well as having a visual record of day to day tasks in one handy place, Google Calendar also allows you to set up meetings, invite colleagues and manage RSVPs.
From $5 p/m
Redbooth is a task management system that allows users to assign and monitor work in progress, access shared files and communicate instantly via live chat.
Free
Everyone has different preferences when it comes to task management, but Trello is simple and works well as part of an agile work flow. There are plenty of plug-in options, too.
Freemium
Wrike is a project management system that aims to give users full control over their tasks, with the added potential to connect with team members from across the globe.
Freemium
HipChat is a hosted group chat and video communication platform, built with the intention to connect groups and ensure seamless team collaboration.
Free
LastpPass is a password saving and sharing browser plug-in. Whether it’s a content management system or a shared social media account, giving users a password via LastPass has an added level of security.
Free
Skype is a text chat, audio and video calling service that aims to connect with others around the world, either via individual or conference calls.
Free
Google Drive is great for sharing files that more than one person needs access to. Files are easier to manage and multiple people can work on them at once.
From $29 p/m
Track real-time brand and company mentions across the Internet and on social media. 40 languages are covered and users can respond to mentions immediately from the dashboard.
From $10 p/m
Unusually, accurate keyword trackers are hard to come by. Serpfox is by no means perfect – reporting, for example, is perfunctory compared to some other paid options – but the data is usually pretty solid.
Free
SocialMention searches user-generated content, including blogs, comments and news. Search for any term and receive real-time results at the click of a button.
From $97 p/m
Trackur aims to offer quick and easy social media monitoring, insights and data in one place. Other features include sentiment analysis tools and attractive white label branding.
Freemium
Clicky offers real-time web analytics, offering users the potential to identify and react to issues that are harming their blog or website’s traffic.
Paid
Clickmaps and heatmaps help to point out the average user journey towards a conversion. CrazyEgg aims to provide an in-depth analysis that can lead to site optimisation and a higher engagement rate.
From €89 p/m
With access to heatmaps and visitor recordings, HotJar also enables you to host polls on your site in order to understand what is preventing audience engagement.
From $120 p/m
Track, analyse and optimise campaigns in one place. Kissmetrics helps to make the most from your marketing strategy by identifying what works and what doesn’t across a wide range of platforms.
Freemium
Mixpanel is considered to be the world’s most advanced tool for web and mobile analytics, aiming to offer a simple interface that eliminates the need for complicated Structured Query Language (SQL).
From $69.95 p/m
From SEO and PPC to video advertising research, SEMRush is a tool designed to help content marketers wanting to access in-depth analytics in one place.
Freemium
SumoMe is all about building traffic and generating a buzz around your site, while in-depth analytics highlight the pros and cons of your current marketing strategy.
Freemium
Woopra allows users to track customer activity in real-time, encouraging brands to take action immediately and provide the best customer experience possible.
From $49 p/m
Visual Web Optimiser generates heatmaps and aims to set up effective website usability and conversion based tests, all in one streamline plug-in.
From $9 p/m
Like the swiss army knife of content marketing tools, here you can find outreach email templates, help with scheduling campaigns and tools to help users find relevant influencers.
Paid
Contently allows content to be created and published all in one place. Users are able to work with top creative talent and closely manage the distribution and follow up of campaigns.
Paid
SharpSpring+ aims to combine some of the most powerful customer analytics tools with features to help with content creation, delivery and data research.
Paid
This social media monitoring tool combines features to help users analyse customer data, as well as to engage with consumers by creating consistently valuable content.
Paid
Conductor is varied a content marketing suite. It works on the premise that in order for good content to get found, creators must be engaged with exactly what it is their customer is looking for.
Paid
Eloqua is a marketing automation tool that enables users to plan and execute campaigns in a way that engages the right audience.
So there we have it – 150 tools that aim to make digital marketing a less painful process. We’d love to hear some of your favourites, or you can contact us to discuss how our digital marketing solutions could be of benefit to your business.