Digital marketing has grown to become a fundamental part of any business.
While its landscape may seem difficult to navigate at first, there are plenty of tools available that promise to make things just that little bit easier. Still, deciding which are of genuine value to your business can become a task in itself.
Join us as we run through 150 tools that aim to contribute to digital marketing success – from content planning and creation to optimisation and analysis.
Content creation tools
From $79 p/m
Beegit is an online content production platform that allows teams to collaborate on projects with the use of tagging, version control and file status notifications.
Canva users can quickly create attractive documents and designs, with an intuitive drag-and-drop system that bypasses the need for expertise in graphic design.
GIMP stands for GNU Image Manipulation Program. This free tool is an alternative to Adobe Photoshop and is fairly advanced for an online image editor.
This plug-in checks for over 250 types of grammatical, spelling and punctuation mistakes and helps to ensure that copy is always of the highest standard.
Kuia allows users to create interactive charts, quizzes and calculators that can help to illustrate data for use within content.
This online meme creator allows users to browse popular memes or create their own – a must-have for anyone who knows what a Doge is.
SurveyMonkey is a free tool that lets users create and distribute surveys, from simple polls to in-depth market research.
From $20 p/m
Thinglink allows users to create visual content that is interactive, adding rich media links to images and videos.
This free news aggregator tool is useful during the research and creation stage of new campaigns and can help to ensure that content is relevant at the time of publication.
Content hosting tools
Google’s web-log publisher is completely free and allows users to host and share text, images and video online.
11. LinkedIn Pulse
Anyone with a LinkedIn profile can use LinkedIn Pulse for free. The aim is that users can expand their reach by sharing content that is valuable and relevant to their industry.
With Medium it’s free to publish stories and ideas, with the aim of getting your content seen by a global audience.
13. Rebel Mouse
Create, publish and share content on one platform. Rebel Mouse aims to increase organic traffic over time.
From $12 p/m
Squarespace’s stripped back interface is designed to make hosting slick and stylish blogs, websites and e-commerce pages a more simple task.
While less famous than Youtube, Vimeo’s slick branding and high quality video content can often give an edge to websites during video hosting.
Wordpress is the most widely used Content Management System (CMS) out there. Benefits include a clean and intuitive interface, and a plug-in architecture that aims to provide the simple addition of complex functions and features. To find out more about why WordPress is so universally popular, check out 101 Logical Reasons Why WordPress Is The Best CMS.
17. Live Journal
LiveJournal is a free, classic content creation and sharing site – aiming to offer versatile tools that can be used on all sorts of blogs, writing and promotional material.
Email marketing tools
18. Dot Mailer
From £250 p/m
Dot Mailer aims to offer effective mail marketing software for businesses of all sizes, with automation features included.
19. Get Response
From $15 p/m
Get Response allows you to create and distribute emails, newsletters and surveys in one place. There’s also the option to create lists of subscribers, with the aim that campaigns will reach the right people every time.
From $60 p/m
Litmus enables users to track and test emails, ensuring that they are fully optimised and able to be viewed on any device.
This plug-in works with Google Mail and aims to make Customer Relationship Management (CRM) a reality within your inbox.
MailChimp is an email marketing platform that allows users to send emails, manage subscribers and track results.
This email marketing software has campaign management features enabled and is targeted specifically towards bigger brands and businesses.
Pure360 allows users to personalise, target and automate marketing emails, with the aim of ensuring that all content gets the high level of coverage it deserves.
With even the free version of ReachMail offering users 15,000 emails per month, this tool is useful for those needing to create, deliver and track messages in bulk.
Vertical Response allows users to create, send and track emails simultaneously. It also offers features to make sure that messages look great across a wide range of devices.
27. Wired Marketing
From £14.99 p/m
Wired marketing has features to organise and manage email campaigns, alongside real-time analytics that help to track their progress and effectiveness.
Link building tools
From $24 p/m
This web-based software aims to help marketers build and grow relationships by researching prospects, offering effective outreach solutions and managing link building projects.
From $99 p/m
Buzzsumo has been built to help users find the biggest trends in social media, alongside tracking down key influencers in relation to a specific topic.
30. Citation Labs
Citation Labs has a range of features dedicated to building valuable links for your business, including an innovative co-citation tool.
From $79 p/m
Inkybee is a suite of tools that aims to connect users with influencers, before sharing content that is valuable and relevant to their audience.
From $49 p/m
Ninja Outreach aims to offer blogger outreach software that is easy to navigate, allowing marketers to directly connect with the influencers that matter to their business.
MuckRack aims to help users find journalists and key influencers in their field, before closely managing media lists and organising contact information.
This free link shortener not only comes in handy when sharing links across social media, but also tracks engagement on each link that you’ve created.
From $95 p/m
Pitchbox is an influencer outreach platform that delivers automated follow-up and intelligent templates, aiming to provide users with personalised outreach options.
Traackr offers tools to manage and monitor influencer relationships, with the aim of building valuable connections that stand the test of time.
PR outreach tools
Cision offers PR software that encompasses media monitoring, media list building, distribution and analysis.
eReleases offers help and guidance for writing press releases, alongside features which aim to easily distribute content to relevant journalists.
39. PR Max
From £108 p/m
PR Max is a comprehensive press release distribution tool, offering a vast media database alongside management and organisation features.
40. Response Source
Response Source offers users a way to connect with journalists and PR professionals. The aim is to distribute press releases or journalist enquiries at the click of a button.
41. PR Underground
From $39 p/m
PR Underground brands itself as an affordable press release distribution service. Releases are sent to Google News, social media and over 100 global news sites.
Vuelio users can access media databases, media monitoring, press release distribution and media analysis all in one place.
ReleaseWire is a comprehensive content distribution tool that aims to connect brands and businesses with relevant journalists.
Combining CRM with PR, Prezly is an online press room that aims to get content seen by the journalists that count.
45. PR Web
PR Web aims to be an effective tool for companies who need to distribute press releases on both a local and a global scale.
From $159 p/m
Newswire is an integrated platform that gives users the chance to distribute and track releases all in one place.
Help A Reporter Out aims to connect data sources and journalists, enabling the two to work together in order to create unique and valuable content.
Gorkana’s basic features are free to use and allow marketers the opportunity to connect and share content with journalists on a global scale.
A free tool to discover which questions consumers within a specific field are asking, Ask The Public aims to help users create content that is of genuine value to its audience.
A tool featured in Google’s Adwords, Keyword Planner allows users to quickly look at average monthly search volumes, according to location, for the benefit of keyword research.
51. Google Trends
Examining the biggest Google trends of the minute could prove useful when performing keyword research, or for brainstorming blog content that’s relevant to public interest.
Hashtagify is a comprehensive search engine with data on hashtags, influencers and Twitter usage patterns.
From $99 p/m
Moz’s keyword explorer is a new tool that analyses keywords across several metrics. It also analyses the first pages of SERPs and offers further keyword suggestions.
Moz’s Open Site Explorer can be used for researching backlinks, identifying link building opportunities and discovering any potentially bad links.
Quora is a community-based question and answer site with an archive information linking to content and digital marketing terms.
Reddit is a user-generated news site, where members’ votes decide which stories are promoted on the front page.
Trendspottr not only predicts emerging trends, it also aims to recognise future viral content and key influencers.
Ubersuggest is a free tool that identifies new keywords not listed on Google’s keyword planner.
59. Market Samurai
Market Samurai aims to be an effective tool for generating, planning and narrowing down keywords. It hopes to save users hours of time and has all of the data stored in one app.
SEO measurement tools
60. Screaming Frog
Screaming Frog’s SEO Spider Tool aims to crawl a website in the same way that a webcrawler does, retrieving important information which can then be exported and utilised in technical and on-page SEO.
61. Search Metrics
Search Metrics is designed to offer in-depth analysis, reporting and forecasting of the latest trends in content marketing and SEO.
From £49 p/m
Woorank is a measurement tool for businesses of all sizes. Check real-time SEO standings and make changes to content that could potentially optimise performance.
63. Authority Labs
Authority Labs tracks website rankings across a wide range of platforms, including Google, Yahoo and Bing. Results are updated daily so that any necessary changes can be made quickly.
From $29.99 p/m
BrightLocal will test a site against local competitors and track directory citations – aiming to be a superior option for local-based businesses.
From £29.99 p/m
Majestic is a marketing search engine and backlink checker that aims to issue clear and digestible summaries for your site.
66. Moz Local
From £84 p/y
Moz Local aims to ensure that your business is getting the highest possible visibility from local search engines.
67. Moz Pro
Moz Pro is designed to combine all of the best features from Moz, ensuring that users always have a wide range of data to work with.
This free toolbar not only lets you know the DA of the site that you’re visiting, but also allows you to instantly track whether hosted links are follow or no-follow.
Accuracy, speed and simplicity are RankTrackr’s 3 main principles, aiming to deliver a well designed SEO tracker made specifically for professionals.
Site testing and optimisation tools
Readability aims to remove online clutter and present copy in a clear, easy to read format – allowing you to focus on getting the most from your copywriting content.
Free for standard package users, Siteliner searches for everything from broken links and duplicate content to redirections and page ranks.
From $49 p/m
Unbounce allows for the testing of online landing pages. These pages can be built, published and optimised all in one place.
73. User Testing
User Testing allows you to watch first time users on your site and receive feedback. It’s a free service that aims to provide a fresh pair of eyes to look over any problem spots you may have overlooked yourself.
This is a pretty effective link crawling tool, especially across large sites. It’s great for hunting down 404s and redirects that might have otherwise been missed.
From $50 p/m
DeepCrawl collects data from your site and puts it in a report, flagging technical issues and notifying you of any major problems. This tool is the perfect starting point for ironing out even the biggest of wrinkles.
BrightEdge invests in the idea of content performance marketing, where content is optimised based on numbers and targeted measurement.
Optimizely uses the intuitive A/B testing technique, which is designed to directly compare two versions of the same web page in order to determine which performs better.
Probably the most well-known SEO WordPress plug-in, Yoast offers users the ability to assign keywords across pages and optimise page titles and meta-descriptions.
79. Raven Tools
From $99 p/m
Raven Tools markets itself as the No. 1 online marketing platform for reporting and optimisation. There are over 20 tools to choose from.
Social media management tools
Hootsuite allows you to schedule and manage social media updates across all of your primary accounts, including Twitter, Facebook and LinkedIn.
Buffer is another comprehensive social media management tool, with the option to schedule posts across Instagram, Google+ and even Pinterest.
Facebook is a social networking platform with over 1.65 billion active users worldwide. Connect with colleagues and stay in touch via instant messaging or groups.
Google+ and Google Business can have a significant impact on your organic traffic when used correctly. Both are essential for maintaining traffic and rankings.
A professional networking tool with over 100 million active users, LinkedIn allows users to connect and share content with professionals in their area and across the globe.
With over 310 million active users, Twitter is an absolute must-use for getting your content noticed. Every brand, business, news site and big-name celebrity are using Twitter, so there’s no excuse.
Twuffer allows you to schedule regular Tweets to your account, and only takes a few seconds to set up. Set up a week or month’s worth of Twitter activity at once and manage your time more effectively.
YouTube is a video sharing site that works as a distribution platform for individual content creators and large companies.
88. Social Flow
Social Flow aims to analyse real-time data to ensure that your social media content is posted at the best possible time.
89. Sprout Social
From $59 p/m
Sprout Social is a comprehensive social media management tool that allows users to schedule, publish and analyse content across a wide range of social sharing platforms.
Social media monitoring tools
From $9 p/m
Alongside Crowdbooster’s in-depth analytics tools, the site also gives recommendations on how to optimise social media performance.
91. Fanpage Karma
From €49.90 p/m
Fanpage Karma provides unlimited Facebook analytics and reports, all in one place.
This comprehensive Twitter analytics tool allows users to analyse engagement and reach, while also searching Twitter bios and connecting businesses with relevant influencers.
From $40 p/m
SharedCount aims to track how many times certain URL’s have been shared across social media, as well as checking their overall engagement.
94. Simply Measured
Simply Measured offers social media analytics across a wide range of platforms. The data collected aims to be both relevant and in-depth.
IFTTT is an acronym for ‘If This, Then That’. The software aims to connect apps and devices in a way that is organised and easy to manage.
Brands are able to monitor social influence by using Klout’s ‘score’ feature, which rates the impact of social media profiles from 1-100.
Quicksprout offers a huge range of resources that aim to help you understand your social media influence, as well as improve upon it in the future.
From €129 p/m
Quintly is a social media management tool that tracks engagement across Facebook, Twitter, YouTube, Google+, LinkedIn and Instagram.
Riffle is a free plug-in that enables users to learn more about competing Twitter profiles. Discover more about their engagement rates, who they’re tweeting and which hashtags they’re using.
Task management tools
From $29 p/m
Basecamp is a leading web-based project management and task organisation tool, with features including to-do lists, schedules and the tracking of milestones.
Free for teams with 15 members or fewer, Asana aims to give users the chance to not only record and track the progress of tasks and projects, but also to download relevant data to analyse later.
Free for small businesses, Bitrix24 is a social enterprise platform that offers the benefits of a united workspace alongside a range of handy task management features.
Evernote aims to allow for the seamless management of projects, tasks and ideas across multiple devices.
104. Google Calendar
As well as having a visual record of day to day tasks in one handy place, Google Calendar also allows you to set up meetings, invite colleagues and manage RSVPs.
Momentum is a personalised dashboard designed to eliminate distractions and encourage inspiration, focus and productivity.
From $5 p/m
Redbooth is a task management system that allows users to assign and monitor work in progress, access shared files and communicate instantly via live chat.
From $49 p/m
Toggl is a time management tool that combines a simple timer feature with a powerful timesheet tracking calculator.
Everyone has different preferences when it comes to task management, but Trello is simple and works well as part of an agile work flow. There are plenty of plug-in options, too.
Wrike is a project management system that aims to give users full control over their tasks, with the added potential to connect with team members from across the globe.
As both a powerful team management tool and a sleek way to organise projects, Wunderlist ticks all the boxes for task management.
Team communication and file sharing tools
HipChat is a hosted group chat and video communication platform, built with the intention to connect groups and ensure seamless team collaboration.
LastpPass is a password saving and sharing browser plug-in. Whether it’s a content management system or a shared social media account, giving users a password via LastPass has an added level of security.
Skype is a text chat, audio and video calling service that aims to connect with others around the world, either via individual or conference calls.
Slack is a real-time messaging, archiving and search tool designed to be used by teams of all sizes.
From $30 p/m
Aiming to be more than just a content creation tool, Quip enables teams to document, discuss and organise work on a communal platform.
From £3.50 p/m
Box offers secure file sharing and storage features, alongside intuitive content management features.
Dropbox is a cloud storage tool that enables users to sync and share files across their own devices, as well as with friends and co-workers.
118. Google Drive
Google Drive is great for sharing files that more than one person needs access to. Files are easier to manage and multiple people can work on them at once.
JumpShare aims to offer free and unlimited file sharing for documents of all sizes.
WeTransfer enables users to send files of up to 2GB in size to the email addresses of colleagues and clients.
121. Advanced Web Ranking
From $49 p/m
Advanced Web Ranking aims to provide clear and concise ranking reports, with helpful summaries available daily, weekly or on demand.
From $99 p/m
Research backlinks, organic traffic and keywords with AHRefs, in order to measure and optimise the reach of content.
IceRocket specialises in the real-time search of mentions and aims to ensure that results are always relevant and up-to-date.
From $29 p/m
Track real-time brand and company mentions across the Internet and on social media. 40 languages are covered and users can respond to mentions immediately from the dashboard.
Segment delivers customer data with one API, before sending it to integration platforms for further analysis and data warehousing.
From $10 p/m
Unusually, accurate keyword trackers are hard to come by. Serpfox is by no means perfect – reporting, for example, is perfunctory compared to some other paid options – but the data is usually pretty solid.
SocialMention searches user-generated content, including blogs, comments and news. Search for any term and receive real-time results at the click of a button.
Tagboard aims to give users the chance to track popular tags online, find relevant content and connect with key influencers within their field.
From $97 p/m
Trackur aims to offer quick and easy social media monitoring, insights and data in one place. Other features include sentiment analysis tools and attractive white label branding.
TrackMaven works across an impressive 15 digital channels, aiming to provide detailed tracking and analytics reports for each.
Web analytics tools
Clicky offers real-time web analytics, offering users the potential to identify and react to issues that are harming their blog or website’s traffic.
132. Crazy Egg
Clickmaps and heatmaps help to point out the average user journey towards a conversion. CrazyEgg aims to provide an in-depth analysis that can lead to site optimisation and a higher engagement rate.
133. Google Analytics
Google Analytics is a must-have analysis tool that plugs into any site and provides a full break down of visitor information.
Another of Google’s free services, Search Console monitors and maintains a site’s presence in Google’s own search results.
From €89 p/m
With access to heatmaps and visitor recordings, HotJar also enables you to host polls on your site in order to understand what is preventing audience engagement.
From $120 p/m
Track, analyse and optimise campaigns in one place. Kissmetrics helps to make the most from your marketing strategy by identifying what works and what doesn’t across a wide range of platforms.
Mixpanel is considered to be the world’s most advanced tool for web and mobile analytics, aiming to offer a simple interface that eliminates the need for complicated Structured Query Language (SQL).
From $69.95 p/m
From SEO and PPC to video advertising research, SEMRush is a tool designed to help content marketers wanting to access in-depth analytics in one place.
SumoMe is all about building traffic and generating a buzz around your site, while in-depth analytics highlight the pros and cons of your current marketing strategy.
Woopra allows users to track customer activity in real-time, encouraging brands to take action immediately and provide the best customer experience possible.
From $49 p/m
Visual Web Optimiser generates heatmaps and aims to set up effective website usability and conversion based tests, all in one streamline plug-in.
ClearVoice aims to provide a complete content marketing package, with software to create, distribute and manage engaging content time after time.
143. Content Marketer
From $9 p/m
Like the swiss army knife of content marketing tools, here you can find outreach email templates, help with scheduling campaigns and tools to help users find relevant influencers.
Contently allows content to be created and published all in one place. Users are able to work with top creative talent and closely manage the distribution and follow up of campaigns.
HubSpot is an inbound content marketing tool, focused on helping brands to attract visitors to their site and convert interest into sales.
From $49 p/m
PixxFly has a wide range of features, including content research tools, client management features and detailed analytics reports.
SharpSpring+ aims to combine some of the most powerful customer analytics tools with features to help with content creation, delivery and data research.
This social media monitoring tool combines features to help users analyse customer data, as well as to engage with consumers by creating consistently valuable content.
Conductor is varied a content marketing suite. It works on the premise that in order for good content to get found, creators must be engaged with exactly what it is their customer is looking for.
Eloqua is a marketing automation tool that enables users to plan and execute campaigns in a way that engages the right audience.
So there we have it – 150 tools that aim to make digital marketing a less painful process. We’d love to hear some of your favourites, or you can contact us to discuss how our digital marketing solutions could be of benefit to your business.