Some people believe that guest posting has lost some of its allure and effectiveness, but if done right, guest posts are still very useful in building your brand, increasing traffic to your site and getting inbound links – that’s links from other sites to your site.
Even though Google frowns at low-quality guest posting, there is no doubt that with a top-quality guest post service, this powerful strategy will be the bedrock of link building for a long time to come.
This article aims to show you how to get your guest posts accepted by other blogs.
Let’s get into it!
1. Guest post on websites with the readership you want to reach
Firstly, you need to be clear about your target audience – who they are and the blogs they read. Be careful about which sites you want to submit your guest posts to. Don’t waste your time and energy submitting content to a website whose audience is not the right fit.
Once you get that right, you’ll gain traffic that sticks, from people who are intrigued enough by your guest post that they’ll visit your site to discover more great posts.
2. Ensure your content is original
High-quality sites care about their readers’ experience more than anything, and they always want to provide the best content. So, unless there’s an understanding that you can use the content that has been published elsewhere, always try to submit an original post.
3. Be a Great Writer
Try to submit your best works for guest posting because quality sites are very picky about the type of content they serve their audience. Edit your post, take time to correct the grammar, punctuation and spelling. It will save the site owner the headache of having to edit or reformat your post. This increases your chances of getting published and being invited to submit more posts in the future.
4. Abide by the Guest Posting Guidelines
If your target site has a set of guest-posting guidelines, stick to them. It makes the submission process less stressful for everyone.
On the other hand, if you choose to ignore the guidelines, you’re basically telling the site owner that you haven’t read their blog and you haven’t bothered to find out how they want things to work.
If you can’t find any guest-posting guidelines after looking through the whole site, then send them an email to ask.
5. Be careful how you link to your site and don’t add affiliate links
You’re guest posting because you want to get links pointing to your site to get traffic. However, loading the post with links to your blog can be considered tacky. One, or at the most two, links to your blog is enough.
Also, adding affiliate links to your post is inappropriate unless you have the consent of the blog owner.
6. Ensure your post adds value
Blog owners will only accept a guest post if they are sure it will be of value to their readers. As part of planning towards submitting your guest post through your guest post agency, make sure you read the blog so you can familiarise yourself with the topics covered, style of writing, and the response of the readers.
Flesh out your content. If your post is weak, it won’t get accepted. Not only that, but it also sends a bad message about your writing, product, or brand. The last thing any blog owner wants to do is publish a guest post that does not meet the quality their audience is used to.
7. Read the Target Blog
Post, comment, and get involved with the community in the target blog before you submit your guest post. Be helpful and an asset to the community so that when your post is published with your name attached to it, the fact that you have already proven yourself to be trustworthy and helpful means it will be accepted by the community.
8. Time your Guest Post Submission
There will be times when the blog owner has to go away for a while, for whatever reason. At these times, most blog owners will appreciate some high-quality posts that can be slotted into the queue and posted while they are away.
If you notice any breaks in the blog owner’s normal schedule, it’s a great idea to send them an email to ask if you could help by submitting a guest post.
9. Don’t show desperation
It’s great if you can provide content that is the right fit for the blog, but you also have to give the post your own voice. Don’t be so desperate to the extent where you want to please the blog owner by kowtowing to them. The last thing any blog owner wants to add to their already busy schedule is having to guide you through the whole process.
10. Make your guest post easy to accept
When making contact with the blog owner, be polite and kind. Be detailed and concise in your emails, try as much as possible to keep them short and to the point.
Ensure your content is well written, useful and on-topic so that the blog owner can use it immediately without having to edit or reformat it. Their readers will find it valuable, and you will be proud to have it published.
11. Be active in the comments section
The fact that your guest post is accepted does not mean you should relax – there’s still a lot to do. Check when your post is published and be available to interact with the readers in the comments section. This helps your host and allows you to showcase your knowledge and build relationships.
12. Write a good bio
Keep your bio short and concise, and add a clear call to action. The whole idea is for the reader to get to know more about you on your own site.
You could design a special landing page for the new readers coming from your guest post. This allows them to have quick, first-hand information about you without having to navigate blindly through your blog.
Guest blogging is a great way of presenting yourself as an authority in your niche, positioning yourself as a well-known name in the industry, getting exposure back to your site (traffic), and building backlinks to your site. Guest posting is valuable to your business – to get it done right, outsource to a guest post agency today for optimum results.
Get in touch with WooContent today to enquire about our guest posting service.