There is no doubt about it; blogger outreach will take a lot of your time, but the rewards are well worth their weight in all the awareness and profitability gained. To come up with the right blogger outreach strategy, you need to set your sales targets and find the right bloggers to help you meet these targets, then judge the results against the targets set earlier.
We know it is not always this straightforward for everyone, so we've put together a few tips on how to get you started – 10 tools employed by a professional blogger outreach service to greatly increase your odds for success. These tools should help you choose the right outreach service and measure the results of your campaign.
This site offers its platform in multiple languages to all locations of the world, so you can connect with bloggers here, irrespective of where you are in the world.
Features: it has an automated email outreach system that allows you to easily navigate through your email conversations with a click. It also has a feature that enables you to monitor emailing statistics, which can help track your replies, clicks, and messages opened. You have the option of customised templates for your email responses, which can be changed on a need-to-use basis.
Advantages: it saves you a lot of valuable time lost in keeping track of all correspondence with potential bloggers and allows you to work with easy navigation. You can evaluate which of the templates is getting quicker responses from the bloggers you intend to reach. This tool shows you what you are doing wrong and improves your chances of quicker, positive responses over time.
For a newbie to outreach tools, Pitchbox allows you to filter out those unnecessary tasks in your search for the right blogger. It has quite a lot of features that help with this, so you can pick the one that suits your objectives.
Features: in your search, you can locate your preferred blogger with their contact information, down to their website and social media handles. It also has a personalised feature similar to the Ninja Outreach tool and comes with a well-organised platform for managing email correspondence. It comes with an automated follow-up option, to make keeping track of engagements with interested bloggers seamless. You can keep track of social media activity and all usage history on the site.
Advantages: better chances of improving response rates with its use of personalised templates. It makes the burden of prolonged conversations easier to manage with its email automation feature. You don’t have to worry about missing anything on their platform with its organised correspondence system.
Pitchbox requires patience to get the best out of it, but once you do, getting a guest blogger for your outreach becomes very easy.
Buzzstream enjoys a large amount of usage because of how easy it makes the job of blogger outreach. It is a very effective tool in the search engine space.
Features: you can easily add bloggers of interest and make a connection with them right away. Connecting with them happens automatically. It’s easy to profile your preferred blogger using this tool. Once you are done making a list of URLs, BuzzStream pulls up everything you need from the site, from traffic statistics to contact information, and so on.
Advantages: it saves time with its automated research feature when trying to choose a blogger to work with.
If the job of scouring the internet for the right blogger is a task you find cumbersome, Buzzstream is just what you need.
This is one tool that comes highly recommended for its sheer simplicity. It ticks every box for relevance at all stages of your search.
Features: Inkybee shares similarities with all the tools covered in this article. It does a very good job of extracting contact information and keeping you up to date with unread messages and all, but it has a unique feature that has made it a preferred tool. This feature is its Ongoing-Blog-Discovery software. Once you input your preferences, it continues to help you find blogs, even when you are not available to monitor and control it. This is very helpful in narrowing the list of bloggers to reach out to when you’re pressed for time.
Advantages: near-total automation of all its processes. Its Ongoing-Blog-Discovery feature makes it the ultimate time-saver. It is perfect for organising your search.
This isn’t an easy tool for newbies in the way it lays out its interface, but it sure gets the job done.
Features: this tool presents a practical user interface. To begin your search, you click on the “Find Influencers” tab. This directs you to input your keyword. Navigating through leads you to the number of website visitors, total reach and social media audience, and so on, for your highlighted outreach service.
Advantages: it has its built-in audience, so reaching influencers is very easy. It makes the process of selecting the right influencer an easy job.
Invest a little time into understanding Tomoson, and you could land your preferred marketing influencer for your brand on it.
GroupHigh has earned its reputation as a very fast tool for blog outreach. Below are some of its features.
Features: it completely removes unnecessary bits of information from your search and allows for tracking of your progress. It claims to have as many as 15 million bloggers on its database, covering a wide variety of subjects just for you. It also features a lot of filters to make navigating through this large amount of different services just as fast. Pitching your business content to influencers is very easy with their personalised email feature.
Advantages: it's lightning-fast. It gives you a wide variety of blogs to choose from. Filtering through to select the best blog is easy. It gives you options for marketers alongside its blogger outreach feature. You can always have a run through all previous correspondence with the various blogger outreach services on the site, to continue the conversation where you stopped.
BuzzSumo helps to locate top blogs, along with their contact information. The tool gives options for choosing from a variety of content writers the one that best suits your brand.
Features: you can adjust your filter to pull up influencers from a particular location and screen others out. You can easily locate the best-performing influencers for your brand. The number of social shares on each content helps in sieving the cream of the crop.
Advantages: this platform is very easy to use. It offers multiple filter options to help choose what is suitable for you. Quick navigation features. The system of choosing a top blogging outreach service is easy, because you can see the number of social shares on each post.
Whether it’s link-building or reaching influencers; Traackr is one effective option to use. They excel at conveying a good understanding of their users’ expectations and meet those expectations rather well.
Features: it allows for easy detection of what isn’t working with your business pitch for quick adjustments. They employ a scoring system that allows you to choose your most suited influencer to reach your audience with the right content. Multiple filtering and conversation tracking options are also included on their platform.
Advantages: your activities are organised on the platform. Choosing the right influencer is made easy with a scoring system. The multi-filters on the platform make lighter the job of researching and selection of influencers.
This tool, as the name implies, is best suited to content marketers.
Features: it has a special connector feature that allows you to send personalised emails to prospective influencers using your Google account. You can schedule emails to be sent out to prospective content marketers of your choosing. Apart from the more common personalised templates and tracking system, it also has a feature to give notifications when there’s any reference to any other brand of interest, to facilitate building relationships with other members of the community.
Advantages: scheduling of emails to persons of interest; quicker decision making as a result of high-quality filter options; an efficient tracking system for all forms of contact made on the platform.
Klear provides a clear path to finding business outreaches on its platform: choose the preferred focus of your content, discover influencers of interest, and manage these blog outreaches to deliver your desired results.
Features: Klear features a simple way to discover your preferred brand influencers from a long list of possible candidates, based on data. Filter options based on your most important keywords. You can easily build a network of relevant bloggers for your business and maintain contact with them.
Advantages: you can sort through a wide range of data using precise data analytics to make informed choices on who to work with. Time is saved through its multi-filter options. It’s very easy to use.
A professional blogger outreach agency will give you that edge when people hear about your product and want to see what people are saying about it. You have the opportunity to ensure that they get your message the way you want it said. Be it a service, product, or brand, people trust recommendations from their favourite blogger. It offers that extra help turning their indecision into profits for you.
We’d love to help you make this all-important decision on your influencer marketing strategy. Get in touch today!