Woo Content Logo


Welcome to WOO.
The Content Marketing Agency
For Ambitious Brands.

Copywriting, Content Marketing, Link Building & Digital PR.

Our Services

Copywriting

On-brand SEO copywriting written and edited at scale by industry experts. Designed to rank quickly.

Content Marketing

Campaigns that educate and entertain, contributing measurable value to your marketing efforts.

Link Building

Guest posts, news and opinion articles publishers love and reward with backlinks.

Digital PR

Newsworthy content with brand mentions placed on relevant, high authority websites.

Why wOO?

High Quality

Our content marketing services consist of thorough briefs, industry-experienced writers, up to three rounds of revisions.

Scalable

Over 10 years of experience in successfully delivering content marketing services at scale.

Performance-Led

We create content that benefits many commercial metrics, ultimately boosting online sales.

Proven Experts

Our testimonials and case studies demonstrate our copywriting services deliver results.

Cost Effective

As a virtual copywriting agency, we don’t have the same overheads as larger bricks-and-mortar agencies, meaning we can pass on these savings to our clients.

Our Content Marketing Agency delivers results

Traffic

Generate more awareness and leads for your business.

Engagement

Quality content that keeps people onsite for longer.

Earned Links

Informational content others want to reference.

Keyword Rankings

Well-optimised content that ranks higher.

Basket Sizes

Persuasive content that convinces shoppers.

Conversions

Attention-grabbing content that emphasises value.

Brand Integrity

Authoritative and consistent content that builds trust.

Brand Loyalty

Reliable information your audience will return to.

We Have Helped 100s of Clients Scale Content Marketing, Improve Rankings & Increase sales.

What Clients Say

Ian Crawford,
Brand Manager,
Holiday Hypermarket

"Woo has consistently impressed me with their commitment and dedication to achieving the best possible results for our brand. They understand that return on investment relates to figures on the bottom line and not some transient social media metric."

Ben Alexander,
CMO,
John Charcol

 "The Woo team has consistently produced high-quality SEO-focused content to meet a tightly defined brief, at volume, on time and on budget. The editorial and review process is robust and timely. We're delighted to work in close partnership with Woo."

Dipesh Pattni,
Founder and MD,
GravitasQ

"Woo understands how to write content that is on-brand and optimised for search, which ensures we continually see a positive impact on our SEO. Woo understands how to write content that is on-brand and optimised for search, which ensures we continually see a positive impact on our SEO."

Got A question About Our Content Marketing Services?

Let’s Have a Conversation.

Winning Campaign Results

Generation

Generation Home

Producing new sales and marketing collateral for Generation Home

Holiday

Holiday Hypermarket

Implementing a content-led SEO strategy for Holiday Hypermarket

Investorie

Investwise

Creating company investment insights for a new investor app, Investwise

Our Approach:

WOO takes a bespoke approach to each client, ensuring we align content marketing with your wider marketing objectives.

Step 1: Understanding Your Brand and Audience

WOO believes that successful copy begins with a solid understanding of both your business and target audience. We invest time in learning about your unique value proposition, brand voice, needs of customers and aspirations – everything that defines who your customers are and ensures every word we write resonates with them for lasting effect.

01
Step 2: Research and Strategy

Once we've gained an in-depth knowledge of your brand, our experienced team conducts extensive market analysis, competitor comparison, and gathers industry insights to identify key opportunities where your copy can make an impact in its respective industry. With your goals in mind, we develop a tailored strategy designed to make sure your message skilfully engages its intended audience.

02
Step 3: Compelling and Persuasive Copywriting

Once we've laid the groundwork, our highly talented industry-savvy copywriters step in with expert craftmanship to craft captivating copy that resonates with your target audience. Using persuasive language, storytelling techniques, and eye-catching headlines; they craft every word precisely – evoking emotion and sparking action among consumers of web copy, product descriptions or marketing collaterals. 

03
Step 4: Rigorous Review and Optimisation

At WOO, we strive to craft copy that both captures the essence of your brand while increasing online visibility. Our senior editors rigorously review every piece of copy to ensure it follows brand guidelines while maintaining a consistent tone and messaging. They then optimise this content for search engine success.

04

WOO Excels in All Types of Content

Blog posts

From industry trends and expert advice to thought-provoking analysis – our posts aim to engage your readers, drive traffic to your website, establish trust with users and position you as an authority figure in your industry.

Landing pages

We create persuasive copy that showcases your unique value proposition, highlights key benefits, and encourages visitors to take action, such as making a purchase, subscribing for newsletter updates, or scheduling consultations.

PR Articles

WOO weave strategic messaging into articles that showcase your achievements, milestones, and the unique offerings of your business. These PR pieces increase brand visibility and reputation while driving positive media coverage and developing a strong brand image.

Guides

From tutorials and how-to pieces to informative handbooks, our guides give your audience access to important knowledge while positioning you as an indispensable source and building trust in your target market.

Reports

We conduct extensive research and compile relevant data and information before writing well-structured and balanced copy that is easily digestible for readers and helps them make more informed decisions. Ultimately, this will help you stay ahead of your competitors and establish your business executives as thought leaders in your industry.

Category pages

Our category pages act as an intuitive hub for your products or services, organising them in an accessible way that encourages visitors to explore them freely and make informed choices. Our category pages enhance user experience while simultaneously simplifying navigation and driving conversions.

Industries Where Our Expertise Shines

B2B

WOO will ensure your content is on brand, with the right TOV, whilst positioning your business as highly professional, results-oriented, and with success stories to share.

E-commerce

Maximise your online sales potential with WOO's e-commerce copywriting, where we craft persuasive product descriptions and captivating web content to drive conversions.

Finance

WOO's finance copywriting expertise ensures accurate and engaging content that effectively communicates complex financial concepts, instilling trust and confidence in your target audience.

Fintech

Stay ahead in the fast-paced fintech industry with WOO's fintech copywriting, delivering clear, concise, and persuasive messaging that showcases your innovative solutions and establishes your authority in the market.

Technology

WOO's technology copywriting captures the essence of your tech products and services, presenting their features and benefits in a compelling way that resonates with your target audience, driving engagement and adoption.

Insurance

Build trust and credibility with your customers through WOO's insurance copywriting, creating informative and persuasive content that clearly communicates the value and peace of mind your insurance products provide.

Travel

Get maximum mileage from your travel copywriting by utilising WOO’s seasoned pool of experts whose skills and knowledge create exhilarating copy that drives action.

Recruitment

Attract top talent and stand out from the competition with WOO's recruitment copywriting. We craft compelling job descriptions and employer branding content that captures the essence of your company culture and highlights opportunities, inspiring sought-after candidates to join your team.

Content Marketing Insights

Copywriting Agency FAQs

Copywriting is the art of writing for web or print publishers, producing advertisements and marketing material such as blogs, product descriptions or landing pages. These written words are called ‘copy’. Copywriting is essential to your business because it helps you position your product, brand or service in the best possible light to reach your target audience. It also helps you rank for specific keywords on major search engines – which is where an expert copywriting agency like Woo can help.

One of the main benefits of using a copywriting agency is having someone on hand with the right writing and industry expertise to help you best position your brand, offering and service with persuasive content. Having an expert copywriting agency not only helps you save time, but also ensures that your copy is on-brand, search-engine friendly and meets the needs of your target audience.

Yes. Effective SEO copywriting works with the goal of generating organic search traffic to get your content in front of the right people. This involves targeting particular keywords that are most relevant to the products or services you’re trying to sell. It really depends on your strategy and what your goals are, as different types of content support different needs at various stages of the buying journey. Blogs can be used to generate awareness, while buying guides support research – and product descriptions are at the point of conversion. At every stage, there is an opportunity to use keywords that will drive important traffic to your website. Get in touch to find out whether Woo is the right copywriting agency for you.

Yes, we offer SEO copywriting services. Using a killer combination of copywriting skills, industry experience and SEO know-how, we deliver campaigns that continually improve your business performance. The key thing to remember with SEO is that it takes time and there are no guarantees, so you have to be realistic and choose your battles wisely. There is no point going after very competitive keywords on a limited budget. Woo can help you choose the right battles, so any money you invest generates a positive ROI. As a copywriting agency, we don’t work with anyone and everyone – we only work with clients with whom we can add meaningful value.

Our pricing varies depending on what you are looking for. However, if you have a copywriting brief and know exactly what you want, our product descriptions can cost as little as £15 when bought in bulk, but our minimum order value is £500. Our typical retainer clients pay between £1,000-£5,000 per month, which usually includes consultancy, content, SEO and link building. You can find out more about our packages here, but everything we do is tailored to our clients and their individual needs. As a copywriting agency, we offer affordable, valuable web content services underpinned by extensive experience and expertise. Submit a brief here and we will get back to you within 24 hours.

The primary reason we charge by the word is that we pay by the word. Some subjects are extremely complex and require a lot of research, and other projects are a little more straightforward, so there is a time consideration to be had. As a copywriting agency, we need to consider this when deciding how to price campaigns, however, we are always completely transparent in the way we work with our clients.

Yes, we do charge by the hour for content strategy and planning work. As a copywriting agency we work with both brands and agencies. Most agencies supply us with ready to write briefs however when working with brands, there is often a need for support in planning the content to include writing briefs. Our pricing is competitive and we will always outline exactly what you are paying for. It’s important to remember that it takes time to plan content that is optimised for search. Spending good time on keyword research and content briefs is worth its weight in gold, to ensure your content achieves your required goals.

First of all, copywriting isn’t about writing ‘something’, and it’s not about filling space on a blank page. It’s about creating a concept that allows an audience to understand you, your brand and offering. Copywriting uses a unique combination of skills: grammar and punctuation (of course), industry knowledge and persuasive writing. Not only that, but what we specialise in is optimising content for SEO. By buying content from an experienced copywriting agency you are giving your business the best possible chance of success, with a low initial outlay and a fantastic ROI. Whether you need copywriting for emails, your blog or marketing materials, using an experienced copywriter can dramatically improve your ROI.

It’s entirely your choice! But our prices are cost-effective for the level of service, collaboration and expertise offered, and we know that we generate positive returns for our clients regularly. There is plenty of cheap copywriting on the web, it’s a big issue! You can join the masses or make a difference but standing out from the crowd has a price. As mentioned above, what makes Woo special is our industry-specific writing experience and our wider digital marketing knowledge that focuses all our activity on results. Remember: your content is an asset, and good copy will reap dividends and pay for itself over and over again. Invest in a copywriting agency who is focused on ROI.

Usually, you will begin by sending us a brief to review (you can do that here). Once we have looked at your brief, we’ll be keen to speak with you to discuss it, and even meet up if you wish. It’s important to get to grips with your business, your offering, your target audience and your goals before we put forward a proposal. Depending on the scope we will usually present you with some slides that will outline exactly what we propose to do, how we will do it and what the expected outcomes are against the budget. Once we agree to work together we will allocate you an account manager who will be your day-to-day contact, and we will book an introductory call to get started.

This will depend on the size and scope of the project. We pride ourselves on our fast turnaround and scalability while producing high-quality content, and we’re happy to let you know best and worst-case timescales. Whatever the timescale, we’ll keep you updated regularly along the way.

‘Woo’ means to persuade and that’s exactly what we aim to do with the content we produce. We create high-quality optimised content for people and search that persuades and entertains.

Absolutely! We are based in Hertfordshire, close to London, and we’re always happy to meet locally with or to travel a little further afield if it makes sense. If logistics don’t allow, we’re happy to pop on a Hangout or Skype so you can see our happy faces!

A copywriter is someone who writes text for advertising and marketing purposes. This writing, or ‘copy’, is used to help sell or give information about a product or service. Copywriters use a combination of industry knowledge, research skills and excellent grammar to create engaging sales and marketing copy for your business.

One of the main benefits of using professional copywriters is having someone on hand to help you best position your brand, offering and service with persuasive content. Having an expert copywriter not only saves you time but also ensures your copy is search-engine friendly and matches the needs of your target audience.

 

While the majority of the copywriting work we produce is evergreen content, landing pages, blogs and product descriptions, we also produce other formats such as news, reviews, interviews, how-to guides, white papers and infographics. Often, we produce different types of content for the same client every month. We also offer content marketing support to help you get your content seen, and are experts on link building and blogger outreach.

Our experienced team of copywriters are skilled at learning and adopting a brand’s tone of voice (the way you speak and communicate with your audience). By getting to know you and your target audience really well, we create persuasive copy that sounds just like you.

Ideally, you would give us some time to discuss your brand, offering and target audience. If you already have a set of brand guidelines or tone-of-voice guidelines, so much the better, because it will help make the process go a little quicker. Additionally, if you can supply us with any keywords and priority landing pages you would like to target, we can optimise the content and build internal links to key pages. If you don’t have the above we can ask a few simple questions that will help us create an official tone-of-voice document for your brand.

Depending on whether we need your expert knowledge, our writers typically research industries, topics and opinions. Using your insights and keywords, we create insightful blog copy that not only engages your audience but also keeps search engines happy, supporting traffic generation and wider marketing activity.

The briefing is how we get to know you and your business. Anything you can bring to the initial briefing will be helpful, but key things we’re likely to cover include:

  • Brand guidelines
  • Tone of voice
  • SEO strategy
  • Business goals
  • Target audience
  • Strategy/messaging
    If you have any examples of great writing or styles that you like that you’ve seen elsewhere, bring them along!

We have never had a situation where a client has been unhappy with the content we’ve produced for them, but we’re always open to feedback and guidance if you would like the copy to have a specific focus.

You own all the content we produce – that is what you pay for. You can use the content how you please, and repurpose it as many times as you like.

Go to Our FAQ Page to Find Answers to The
Most Common Questions we Get Asked.

SEO Copywriting FAQs

The normal way to start is by telling us exactly what you are looking for and why, at which point we provide you with a quote. Once we agree to work together, we’ll book a call to discuss the project and your requirements – it’s important for us to get to grips with your business and understand your target audience. After that, we’ll get cracking and stay in contact with you on progress, timescales and iterations. Your briefing is your chance to tell us everything that’s important to you about your business, including any examples of copy that you really like, to give us a good overview of what you’re looking for – and it gives us a chance to get to know you! If you don’t have a style guide, we can help you produce one as part of the briefing process.
The length of time will depend on the size and scope of the project. We pride ourselves on our fast turnaround and scalability while producing top-quality content, but whatever the timescale, we’re happy to let you know the best- and worst-case timescales – and we’ll keep you updated regularly along the way.
Keywords are important because they help create a focal point and purpose for your copy. Keywords allow us to create content that not only explains what you do really well, but also in a manner that your target audience will understand. Equally, by creating copy centred around a certain keyword or phrase, it will be easier for your target audience to find your business via your content – and your content is more likely to be in front of them when they’re searching for a product or service like yours.
As part of a content strategy, we’ll work with you to identify key terms or phrases you’re looking to target. We don’t pluck them from thin air; we research and use data to make sure we’re using keywords frequently searched by your target audience. If you already have a keyword strategy in place, then of course we will work with this.
An internal link is a link from one page on your website to another page on your website. The most common example of this is in a navigation bar or in the footer of your website. Internal links help your users navigate your website, but they also work by helping search engines to create a hierarchy, determining which content from your website should be indexed and ranked. Ultimately, they are good for SEO, so every page on your website should link to at least three other pages.

Anchor text is the hyperlinked words used in copy on a website. Anchor text is clickable – usually appearing in blue text and underlined – taking you to another page or piece of content either on your own website or to a reference point on another website.

Domain Authority, also known as DA, is a score ranging from one to 100 that measures your likelihood of a positive ranking on search engines. In essence, if you were to measure two competitor websites based on DA, the one with the higher score would be the most likely to rank higher. It is a metric developed by SEO industry thought leaders www.moz.com.

Our copywriting pricing is competitive, but we have a minimum monthly order value of £500. We can offer you packages that encompass on-page and off-page SEO, so get in touch to find out what we can do for you.

Yes, we can source licensed images to use on your website. We’re here to make your life easier and take away the pain of generating high-quality SEO-friendly content at speed and scale.

Yes, we do. It depends on your needs and the scale of the project, but with our larger clients, we take care of this for them.

Here at Woo, we prefer to work on a medium- to long-term basis rather than identifying quick wins, although these seem to happen naturally. Developing content strategies and making an effort to obtain and create guest-blogging opportunities and relationships takes time, but by focusing on medium- to long-term strategies, the results are ultimately better and longer lasting. Letting us work with you on these projects also gives you more time to focus on the things important to you and your business, and you can let us worry about the boring SEO stuff!

Yes. We also offer link-building, content strategy and blogger outreach support. These elements, along with our copywriting services, all work together towards building your organic ranking profile, and getting your website in its optimum state to rank organically on search engines, giving you free traffic and getting you in front of your target audience.