Copywriting is the art of writing for web or print publishers, producing advertisements and marketing material such as blogs, product descriptions or landing pages. These written words are called ‘copy’. Copywriting is essential to your business because it helps you position your product, brand or service in the best possible light to reach your target audience. It also helps you rank for specific keywords on major search engines – which is where an expert copywriting agency like Woo can help.
Why do you need a copywriting agency?
One of the main benefits of using a copywriting agency is having someone on hand with the right writing and industry expertise to help you best position your brand, offering and service with persuasive content. Having an expert not only helps you save time, but also ensures that your copy is on-brand, search-engine friendly and meets the needs of your target audience.
Does copywriting help with SEO?
Yes. Effective SEO copywriting works with the goal of generating organic search traffic to get your content in front of the right people. This involves targeting particular keywords that are most relevant to the products or services you’re trying to sell. It really depends on your strategy and what your goals are, as different types of content support different needs at various stages of the buying journey. Blogs can be used to generate awareness, while buying guides support research – and product descriptions are at the point of conversion. At every stage, there is an opportunity to use keywords that will drive important traffic to your website.
Do you offer SEO services?
Yes, we offer SEO copywriting services. Using a killer combination of copywriting skills, industry experience and SEO know-how, we deliver campaigns that continually improve your business performance. The key thing to remember with SEO is that it takes time and there are no guarantees, so you have to be realistic and choose your battles wisely. There is no point going after very competitive keywords on a limited budget. Woo can help you choose the right battles, so any money you invest generates a positive ROI. We don’t work with anyone and everyone – we only work with clients with whom we can add meaningful value.
How much does copywriting cost?
Our pricing varies depending on what you are looking for. However, if you have a copywriting brief and know exactly what you want, our product descriptions can cost as little as £15 when bought in bulk, but our minimum order value is £1,000. Our typical retainer clients pay between £2,000-£6,000 per month, which usually includes consultancy, content, SEO and link building. You can find out more about our packages here, but everything we do is tailored to our clients and their individual needs. As a copywriting agency, we offer affordable, valuable web content services underpinned by extensive experience and expertise. Submit a brief here and we will get back to you within 24 hours.
Why don't you charge by the word?
The reason we do not price content based on word count is because there is a difference in the delivery of a five-word tagline and a 500-word blog post. Some subjects are extremely complex and require a lot of research, and other projects are a little more straightforward, so there is a time consideration to be had. The more content you order, the better rates you get. We also offer more than simply writing web content. We would be wasting our expertise and the value we can offer you if we didn’t look at the bigger picture and provide you with broader insights and ideas.
Why don't you charge by the hour?
We don’t charge by the hour because it wouldn’t be fair to charge you extra for Project A vs Project B because it took our creative brains extra time to tick over. Some of our writing can take a big time commitment for initial meetings to plan research and content strategy, keyword planning and production, so it’s important to us that you don’t lose out just because your industry is more complex. Similarly, when our brains get to grips with a concept incredibly quickly, charging by the project means we don’t lose out for delivering something ahead of schedule.
Why should I pay so much just for someone to write something?
First of all, copywriting isn’t about writing ‘something’, and it’s not about filling space on a blank page. It’s about creating a concept that allows an audience to understand you, your brand and your offering. Copywriting uses a unique combination of skills: grammar and punctuation (of course), industry knowledge and persuasive writing. Not only that, but what we specialise in is optimising content for SEO. By buying content from an experienced copywriting agency you are giving your business the best possible chance of success, with a low initial outlay and a fantastic ROI. Whether you need copywriting for emails, your blog or marketing materials, using an experienced copywriter can dramatically improve your ROI.
Why shouldn't I just use someone cheaper?
It’s entirely your choice! But our prices are cost-effective for the level of service, collaboration and expertise offered, and we know that we generate positive returns for our clients regularly. There is plenty of cheap copywriting on the web, it’s a big issue! You can join the masses or make a difference but standing out from the crowd has a price. As mentioned above, what makes Woo special is our industry-specific writing experience and our wider digital marketing knowledge that focuses all our activity on results. Remember: your content is an asset, and good copy will reap dividends and pay for itself over and over again.
Usually, you will begin by sending us a brief to review (you can do that here). Once we have looked at your brief, we’ll be keen to speak with you to discuss it, and even meet up if you wish. It’s important to get to grips with your business, your offering, your target audience and your goals before we put forward a proposal. Depending on the scope we will usually present you with some slides that will outline exactly what we propose to do, how we will do it and what the expected outcomes are against the budget. Once we agree to work together we will allocate you an account manager who will be your day-to-day contact, and we will book an introductory call to get started.
How long will my project take?
This will depend on the size and scope of the project. We pride ourselves on our fast turnaround and scalability while producing high-quality content, and we’re happy to let you know best and worst-case timescales. Whatever the timescale, we’ll keep you updated regularly along the way.
Why do you call yourselves Woo?
‘Woo’ means to persuade and that’s exactly what we aim to do with the content we produce. We create high-quality optimised content for people and search that persuades and entertains.
Absolutely! We are based in Hertfordshire, close to London, and we’re always happy to meet locally with or to travel a little further afield if it makes sense. If logistics don’t allow, we’re happy to pop on a Hangout or Skype so you can see our happy faces!
What does a copywriter do?
A copywriter is someone who writes text for advertising and marketing purposes. This writing, or ‘copy’, is used to help sell or give information about a product or service. Copywriters use a combination of industry knowledge, research skills and excellent grammar to create engaging sales and marketing copy for your business.
How can a copywriting add value to my business?
One of the main benefits of using professional copywriters is having someone on hand to help you best position your brand, offering and service with persuasive content. Having an expert copywriter not only saves you time but also ensures your copy is search-engine friendly and matches the needs of your target audience.
What types of copy does WOO Content write?
While the majority of the copywriting work we produce is evergreen content, landing pages, blogs and product descriptions, we also produce other formats such as news, reviews, interviews, how-to guides, white papers and infographics. Often, we produce different types of content for the same client every month. We also offer content marketing support to help you get your content seen, and are experts on link building and blogger outreach.
How do you write copy that sounds like my business and not yours?
Our experienced team of copywriters are skilled at learning and adopting a brand’s tone of voice (the way you speak and communicate with your audience). By getting to know you and your target audience really well, we create persuasive copy that sounds just like you.
Do I need to provide you with anything before you start my copywriting project?
Ideally, you would give us some time to discuss your brand, offering and target audience. If you already have a set of brand guidelines or tone-of-voice guidelines, so much the better, because it will help make the process go a little quicker. Additionally, if you can supply us with any keywords and priority landing pages you would like to target, we can optimise the content and build internal links to key pages. If you don’t have the above we can ask a few simple questions that will help us create an official tone-of-voice document for your brand.
How do you create articles and blogs for your clients?
Depending on whether we need your expert knowledge, our writers typically research industries, topics and opinions. Using your insights and keywords, we create insightful blog copy that not only engages your audience but also keeps search engines happy, supporting traffic generation and wider marketing activity.
How should I prepare for my briefing?
The briefing is how we get to know you and your business. Anything you can bring to the initial briefing will be helpful, but key things we’re likely to cover include:
• Brand guidelines
• Tone of voice
• SEO strategy
If you have any examples of great writing or styles that you like that you’ve seen elsewhere, bring them along!
How many revisions do I get on my copy?
We have never had a situation where a client has been unhappy with the content we’ve produced for them, but we’re always open to feedback and guidance if you would like the copy to have a specific focus.
You own all the content we produce – that is what you pay for. You can use the content how you please, and repurpose it as many times as you like.